In this talk I'd like to explain why many startups fail when trying to build a product with fancy code and a "scalable" solution before learning what business/design needs they're trying to solve. Actually, it's not only for startups, it's also for you, as designer or developer. Why we should understand our ideas is more likely to fail than succeed? This is for sure much more important than learning Material Design, ReactJS or any other buzzword of our field.
This talk was given at http://frontinamsterdam.nl/