When approached by a global mobile phone manufacturer to build its online community for uploading and sharing mobile content, Schematic chose to use the Zend Framework as the foundation for the application. This application case study will examine this choice and the reasons that contributed to the decision to use the Zend Framework. We will also discuss some of the technical and architectural details of the application and highlight how the Zend Framework was used to compliment scaling techniques in anticipation of high traffic and increased server load. The case study will review features of the Zend Framework that made it particularly suited to a global online community, such as internationalization and localization, authentication, and session features. Finally, we will look at the performance of the application as it went into production and how it fared as traffic increased.