Rana BrightonSEO Octobre 2024: Elevate your Video SEO Game: Unveiling Secrets, Tools and Extensions

In this talk, Rana will explore strategies to enhance video SEO on YouTube and websites, revealing key insights, tools, and extensions. Attendees will learn practical techniques to optimize their video content for improved visibility and engagement.

1. Elevate Your Video SEO Game: Unveiling Secrets, Tools, and Extensions Rana Abu Quba Chamsi, PhD 
 Expando.Digital Switzerland, Europe, MENA speakerdeck.com/rana_quba @ranaabuquba @ranachamsi
2. Videos & Customer Journey
3. Techniques to supercharge your video strategy
4. Content Video? Hosting Backlinks Video SEO? Strategy Goal Keyword YouTube Vimeo Website Website Social Paid
5. Content Video? Hosting Backlinks Video SEO? Strategy Goal Keyword YouTube Vimeo Website Website Social Paid
6. • Full control & more backlinks • Slower page load speeds • Harder to rank a self-hosted video • Platform's search engine visibility • 82% of all video results in Google are from YouTube • Limited customisation • Competitor ads playing Website YouTube, Vimeo
7. It depends • Goals • Video type • Marketing budget
8. Video SEO: Scenario of a YouTube video embedded on my website
9. Content Video? Hosting Backlinks Video SEO? Strategy Goal Keyword YouTube Vimeo Website Website Social Paid
10. The Keyword Mindset
11. Video SEO • Informational queries • “How to make fish and chips” Blog SEO • Informational, commercial, or transactional • “Best fish and chips near me”
12. • Visual or aural • “Calm jazz music playlist” • Written content and what it offers • “The history of jazz music” Video SEO Blog SEO
13. Blog SEO Video SEO • Shorter keywords • “Poaching an egg” • More detailed keywords • “The health benefits of poaching eggs and how they can help if you’re on a diet”
14. Video SEO Blog SEO • Informational queries • Visual or aural • Shorter keywords • Informational, commercial, or transactional • Written content • More detailed keywords
15. Keyword for video?
16. Tools • Trending keywords • Green keywords
17. Google trends
18. YouTube Search Predictions
19. VidIQ • Trending topics • Search volume insights • Keyword competitiveness • Top keyword opportunities
20. VidIQ • Title, description, and tags • VidIQ chrome extension
21. TubeBuddy • High-ranking, relevant keywords • Competition analysis • Tag suggestions • Optimize YouTube channel • Chrome extension (A/B testing)
22. Ahrefs’ YouTube Keyword Tool • Enter seed keywords to find related terms. • Search volume insights • Keyword difficulty • Vital metrics to optimize your video content
23. Keyword Tool Dominator
24. Tools for video SEO • Google Trends • YouTube Search Predictions • YouTube’s Trending Page • VidIQ • TubeBuddy • YT Cockpit • Ahrefs • Keyword Tool Dominator • Keyword Tool
25. Keywords Human face Intriguing A/B testing (TubeBuddy) Thumbnail
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27. • More than title, description, tags • Details: • Transcript • Hook in the first 15 seconds • No monotony, pattern interrupts • Quality matters • New videos? • Use playlists • YouTube Studio Stats and google console are your friends Key takeaways for YouTube video SEO
28. Content Video? Hosting Backlinks Video SEO? Strategy Goal Keyword YouTube Vimeo Website Website Social Paid
29. A Wistia study shows the time on page is 1.4x longer on pages with video content than those without it. Embed a video in your website
30. Helping Google identify your videos • Video on a public webpage • <Robot.txt> or meta <no index> tags • A dedicated page for each video as the primary content • Use HTML tags <video>, <embed>, <iframe> or <object> to help Google recognize the video • Submit a video sitemap to Google for easier video discovery
31. Ensuring video indexing & high-quality thumbnails • Provide a valid thumbnail (BMP, GIF, JPEG, PNG, WebP, SVG) • Minimum thumbnail size: 60x30 pixels; larger sizes preferred • Use HTML <video> tag, sitemaps, or structured data to define the thumbnail • Ensure thumbnail files are accessible • Use data-structured properties like <thumbnailUrl> for consistency across all platforms
32. Activating video features • Include structured data • Ensure consistency across titles, URLs, and thumbnails between sitemaps and structured data • Allow Google to retrieve your video content files to enable previews and highlights • Ensure stable and consistent URLs for both videos and thumbnails •
33. Structured data
34. Structured Data & Video Retrieval • Implement video highlights like chapters using <Clip> or <SeeToAction> structured data. • Use the “Live” badge for live- streaming videos with <BroadcastEvent> structured data •
35. Structured data helps search engines understand your content better, making it easier for them to index. VideoObject: Structured data • Three required properties: Name, ThumnbailUrl, UploadDate (Verify)
36. • Avoid stuffing VideoObject: Structured data, recommended properties
37. Key takeaways for web video For a video should be the main content of a webpage: • Embed the video towards the top of your page • Publish a transcript below your video: readable • One page one video • Ensure any on-page content matches 1:1 with the video content • Add VideoObject structured data • Video series and blogs
38. Social and Paid • Email your video in newsletter • Instagram, YouTube shorts ⚬ Prompt your video ⚬ Priority quantity • Paid to prompt your video is ok
39. Videos are made for people, because people buy from people
40. Merci Rana Abu Quba Chamsi, PhD Expando.Digital Linkedin: ranachamsi B R I G H T O N S E O O C T 0 4