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BrightonSEO Multilingualism in E-commerce
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Rana Quba Chamsi, PhD
September 17, 2023
Marketing & SEO
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250
BrightonSEO Multilingualism in E-commerce
BrightonSEO Multilingualism in E-commerce
Rana Quba Chamsi, PhD
September 17, 2023
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Transcript
Rana QUBA CHAMSI, Ph.D. Expando.Digital Switzerland, Europe, MENA Embracing Multilingualism in
E-Commerce Speakerdeck.com/rana_quba @ranaabuquba
Multilingualism in E-Commerce What, Why & How?
What? Multilingualism in E-Commerce
Optimising content on your website for different languages
Why? Multilingualism in E-Commerce
Languages most frequently used for web content as of January
2023, by share of websites Created with Highcharts 7.2.2 https://www.statista.com/
Trust Boosting Brand Identity Multilingualism Why? Enhanced User Experience
Customer Segments Multilingualism Why? Global Market Access
None
None
None
Increasing Conversions SEO Advantages Multilingualism SEO? Higher SERP Rankings
Competitive Advantage Multilingualism E-Commerce? Cost-Effective Growth
Site Users Before Expanding E-Commerce Need, Time
Un example only a few of you will know Know
your customers!
None
Same Page Before Expanding: Budget New Page
How? Multilingualism in E-Commerce
Localisation 50% Translation 50%
Localisation 33.3% Translation 33.3% Technical 33.3%
Localisation 33.3% Translation 33.3% Technical 33.3% Localisation
website templates that are fully localized and some others that
are unique in each language. Wix https://www.amperetranslations.com/
website templates that are fully localized and some others that
are unique in each language. Wix https://www.amperetranslations.com/
Idioms and Jokes Brands Localisation Keyword Research
Meaures Time Dates Localisation Money
https://www.amperetranslations.com/ McDonaldʹs Italian Christmas tradition of the Advent Calendar
https://www.amperetranslations.com/ McDonaldʹs Spain’s website highlighted the FIFA World Cup Qatar
2022 where the Spanish football team took part
Payment Video, Scrolling Social Media Localisation Shipping
Address Validation Logistics VAT Localisation
Local Events Photos Culture, Colors Localisation Design
None
None
None
None
None
None
Substance over Style Transparency Localisation Payment Methods Example: German Market
https://www.paymentsjournal.com/highest- online-shopping-return-rate/
https://www.paymentsjournal.com/highest- online-shopping-return-rate/
IKEA Amazon Airbnb TripAdvisor
Localisation 33.3% Translation 33.3% Technical 33.3% Translation
Native Translators Translation AI
None
None
Translation User Generated Native Speakers Fiverr, Upwork... Universities & Students
Translation Home Page Category Pages Products Blogs
https://pathfinderseo.com/blog/ecom merce-category-page-template/
https://www.growcode.com/blog/product-page-templates/
Localisation 33.3% Translation 33.3% Technical 33.3% Technical
Right-to-Left Languages Font Text Expansion Technical
https://www.weglot.com/guides/multi-language-website
Technical Language Switcher
None
None
None
Optimize Metadata and Alt text & Image Product Names and
Description Regular Update Content Technical
Canonical Tag Href Technical: Hreflang Attributes Ref Hreflang
rel Technical: Hreflang Attributes https://www.pulno.com/blog/tutorial/seo- multi-language-hreflang
Canonical Technical: Hreflang Attributes https://www.pulno.com/blog/tutorial/seo- multi-language-hreflang
XML Site Map Technical: Hreflang Attributes Http Header Link elements
in the head>
XML Site Map Technical: Hreflang Attributes Http Header Link elements
in the head>
Revenue and Sales Growth Conversion Rate Customer Engagement Traffic from
Target Market Measuring Success Localization Quality and Feedback
Conclusion & Last Advises 🤫
Conclusion Localization, Translation, Technical Multilingual Keyword Research Local Backlinks
Advises 🤫 Local Influencers Stay Updated Use Tools & Plugins
Creative Regular Update Content
Rana QUBA CHAMSI, Ph.D. Expando.Digital Switzerland, Europe, MENA Speakerdeck.com/rana_quba @ranaabuquba linkedin.com/in/ranachamsi/