BrightonSEO Multilingualism in E-commerce
Rana QUBA CHAMSI, Ph.D. Expando.DigitalSwitzerland, Europe, MENAEmbracingMultilingualism inE-CommerceSpeakerdeck.com/rana_quba@ranaabuquba
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Multilingualism in E-CommerceWhat, Why & How?
What?Multilingualism in E-Commerce
Optimising content on yourwebsite for different languages
Why?Multilingualism in E-Commerce
Languages most frequently used for webcontent as of January 2023, by share ofwebsitesCreated with Highcharts 7.2.2https://www.statista.com/
TrustBoosting Brand IdentityMultilingualism Why?Enhanced User Experience
Customer SegmentsMultilingualism Why?Global Market Access
Increasing ConversionsSEO AdvantagesMultilingualism SEO?Higher SERP Rankings
Competitive AdvantageMultilingualism E-Commerce?Cost-Effective Growth
SiteUsersBefore Expanding E-CommerceNeed, Time
Un example onlya few of you willknowKnow your customers!
Same PageBefore Expanding: BudgetNew Page
How?Multilingualism in E-Commerce
Localisation50%Translation50%
Localisation33.3%Translation33.3%Technical33.3%
Localisation33.3%Translation33.3%Technical33.3%Localisation
website templates that are fully localized and some others that are unique in each language.Wixhttps://www.amperetranslations.com/
Idioms and JokesBrandsLocalisationKeyword Research
MeauresTimeDatesLocalisationMoney
https://www.amperetranslations.com/McDonaldʹsItalian Christmas tradition of the Advent Calendar
https://www.amperetranslations.com/McDonaldʹsSpain’s website highlighted the FIFA World Cup Qatar 2022 where the Spanish football team took part
PaymentVideo, ScrollingSocial MediaLocalisationShipping
Address ValidationLogisticsVATLocalisation
Local EventsPhotosCulture, ColorsLocalisationDesign
Substance over StyleTransparencyLocalisationPayment MethodsExample: German Market
https://www.paymentsjournal.com/highest-online-shopping-return-rate/
IKEAAmazonAirbnbTripAdvisor
Localisation33.3%Translation33.3%Technical33.3%Translation
Native TranslatorsTranslationAI
TranslationUser GeneratedNative SpeakersFiverr, Upwork...Universities & Students
TranslationHome PageCategory PagesProductsBlogs
https://pathfinderseo.com/blog/ecommerce-category-page-template/
https://www.growcode.com/blog/product-page-templates/
Localisation33.3%Translation33.3%Technical33.3%Technical
Right-to-Left LanguagesFontText ExpansionTechnical
https://www.weglot.com/guides/multi-language-website
TechnicalLanguage Switcher
Optimize Metadata and Alt text & ImageProduct Names and DescriptionRegular Update ContentTechnical
Canonical TagHrefTechnical: Hreflang AttributesRefHreflang
relTechnical: Hreflang Attributeshttps://www.pulno.com/blog/tutorial/seo-multi-language-hreflang
CanonicalTechnical: Hreflang Attributeshttps://www.pulno.com/blog/tutorial/seo-multi-language-hreflang
XML Site MapTechnical: Hreflang AttributesHttp HeaderLink elements in the head>
Revenue and Sales GrowthConversion RateCustomer EngagementTraffic from Target MarketMeasuring SuccessLocalization Quality and Feedback
Conclusion &Last Advises🤫
ConclusionLocalization, Translation, TechnicalMultilingual Keyword ResearchLocal Backlinks
Advises🤫Local InfluencersStay UpdatedUse Tools & PluginsCreativeRegular Update Content
Rana QUBA CHAMSI, Ph.D. Expando.DigitalSwitzerland, Europe, MENASpeakerdeck.com/rana_quba@ranaabuqubalinkedin.com/in/ranachamsi/