BrightonSEO Multilingualism in E-commerce

BrightonSEO Multilingualism in E-commerce

Transcript

1. Rana QUBA CHAMSI, Ph.D.
Expando.Digital
   Switzerland, Europe, MENA
   Embracing
   Multilingualism in
   E-Commerce
   Speakerdeck.com/rana_quba
   @ranaabuquba
   

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2. Multilingualism in E-Commerce
   What, Why & How?
   

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3. What?
   Multilingualism in E-Commerce
   

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4. Optimising content on your
   website for different languages
   

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5. Why?
   Multilingualism in E-Commerce
   

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6. Languages most frequently used for web
   content as of January 2023, by share of
   websites
   Created with Highcharts 7.2.2
   https://www.statista.com/
   

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7. Trust
   Boosting Brand Identity
   Multilingualism Why?
   Enhanced User Experience
   

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8. Customer Segments
   Multilingualism Why?
   Global Market Access
   

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12. Increasing Conversions
    SEO Advantages
    Multilingualism SEO?
    Higher SERP Rankings
    

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13. Competitive Advantage
    Multilingualism E-Commerce?
    Cost-Effective Growth
    

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14. Site
    Users
    Before Expanding E-Commerce
    Need, Time
    

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15. Un example only
    a few of you will
    know
    Know your customers!
    

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17. Same Page
    Before Expanding: Budget
    New Page
    

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18. How?
    Multilingualism in E-Commerce
    

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19. Localisation
    50%
    Translation
    50%
    

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20. Localisation
    33.3%
    Translation
    33.3%
    Technical
    33.3%
    

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21. Localisation
    33.3%
    Translation
    33.3%
    Technical
    33.3%
    Localisation
    

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22. website templates that are fully localized and some others that are unique in each language.
    Wix
    https://www.amperetranslations.com/
    

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23. website templates that are fully localized and some others that are unique in each language.
    Wix
    https://www.amperetranslations.com/
    

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24. Idioms and Jokes
    Brands
    Localisation
    Keyword Research
    

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25. Meaures
    Time
    Dates
    Localisation
    Money
    

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26. https://www.amperetranslations.com/
    McDonaldʹs
    Italian Christmas tradition of the Advent Calendar
    

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27. https://www.amperetranslations.com/
    McDonaldʹs
    Spain’s website highlighted the FIFA World Cup Qatar 2022 where the Spanish football team took part
    

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28. Payment
    Video, Scrolling
    Social Media
    Localisation
    Shipping
    

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29. Address Validation
    Logistics
    VAT
    Localisation
    

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30. Local Events
    Photos
    Culture, Colors
    Localisation
    Design
    

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37. Substance over Style
    Transparency
    Localisation
    Payment Methods
    Example: German Market
    

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38. https://www.paymentsjournal.com/highest-
    online-shopping-return-rate/
    

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39. https://www.paymentsjournal.com/highest-
    online-shopping-return-rate/
    

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40. IKEA
    Amazon
    Airbnb
    TripAdvisor
    

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41. Localisation
    33.3%
    Translation
    33.3%
    Technical
    33.3%
    Translation
    

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42. Native Translators
    Translation
    AI
    

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45. Translation
    User Generated
    Native Speakers
    Fiverr, Upwork...
    Universities & Students
    

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46. Translation
    Home Page
    Category Pages
    Products
    Blogs
    

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47. https://pathfinderseo.com/blog/ecom
    merce-category-page-template/
    

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48. https://www.growcode.com/blog/product-page-templates/
    

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49. Localisation
    33.3%
    Translation
    33.3%
    Technical
    33.3%
    Technical
    

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50. Right-to-Left Languages
    Font
    Text Expansion
    Technical
    

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51. https://www.weglot.com/guides/multi-language-website
    

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52. Technical
    Language Switcher
    

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56. Optimize Metadata and Alt text & Image
    Product Names and Description
    Regular Update Content
    Technical
    

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57. Canonical Tag
    Href
    Technical: Hreflang Attributes
    Ref
    Hreflang
    

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58. rel
    Technical: Hreflang Attributes
    https://www.pulno.com/blog/tutorial/seo-
    multi-language-hreflang
    

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59. Canonical
    Technical: Hreflang Attributes
    https://www.pulno.com/blog/tutorial/seo-
    multi-language-hreflang
    

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60. XML Site Map
    Technical: Hreflang Attributes
    Http Header
    Link elements in the head>
    

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61. XML Site Map
    Technical: Hreflang Attributes
    Http Header
    Link elements in the head>
    

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62. Revenue and Sales Growth
    Conversion Rate
    Customer Engagement
    Traffic from Target Market
    Measuring Success
    Localization Quality and Feedback
    

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63. Conclusion &
    Last Advises
    🤫
    

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64. Conclusion
    Localization, Translation, Technical
    Multilingual Keyword Research
    Local Backlinks
    

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65. Advises
    🤫
    Local Influencers
    Stay Updated
    Use Tools & Plugins
    Creative
    Regular Update Content
    

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66. Rana QUBA CHAMSI, Ph.D.
Expando.Digital
    Switzerland, Europe, MENA
    Speakerdeck.com/rana_quba
    @ranaabuquba
    linkedin.com/in/ranachamsi/
    

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