Fresh Takes: Embracing new storytelling models to engage your audience

How can you reinvigorate a content update beyond “plugging in” the latest figures or inserting new person-of-interest talking points? What’s the best option for using rich media forms that align with your strategic messaging?

Multimedia veteran Ravi Jain invites all around the proverbial campfire to unpack the primordial hooks and motivations within effective storytelling. Collectively, we will examine how new technologies can be married to those elemental story models to engage both new and old audiences.

Transcript

1. @ravidjain #Confab2019 EMBRACING NEW STORYTELLING MODELS TO ENGAGE YOUR AUDIENCE. Ravi Jain | @ravidjain Confab, April 26, 2019 FRESH TAKES
2. @ravidjain #Confab2019 I’m a storyteller! Someone You Will Meet Tonight At The Party
3. @ravidjain #Confab2019 STORIES
4. @ravidjain #Confab2019
6. stories ? stories ?
7. @ravidjain #Confab2019 THIS YEAR’S MODEL STORY
8. @ravidjain #Confab2019 SUBSCRIBER SEASON STORIES
9. @ravidjain #Confab2019 FISCAL YEAR CYCLE STORIES
10. @ravidjain #Confab2019 ANY ANNUAL STORIES
11. @ravidjain #Confab2019 HIGHER ED STORIES
12. @ravidjain #Confab2019
13. @ravidjain #Confab2019 PHOTO: Robert Couse-Baker (CC BY-NC 2.0) SAME OLD SANDWICH
14. @ravidjain #Confab2019 PHOTO: David Maddison (CC BY-NC-ND 2.0) TOO LATE
15. @ravidjain #Confab2019 STORIES
16. @ravidjain #Confab2019 YOUR STORY
17. @ravidjain #Confab2019 WHAT’S YOUR STORY? AND WHY SHOULD I CARE? RAVI JAIN CONFAB, APRIL 26, 2019
18. @ravidjain #confabEDU @ravidjain #Confab2019 STORYTELLING MULTIMEDIA MESSAGING CHANGE PHOTO: Eduardo Sánchez on Unsplash
19. @ravidjain #confabEDU @ravidjain #Confab2019 STORYTELLING MULTIMEDIA MESSAGING CHANGE PHOTO: Eduardo Sánchez on Unsplash
20. @ravidjain #confabEDU @ravidjain #Confab2019 STORYTELLING MULTIMEDIA MESSAGING CHANGE PHOTO: Eduardo Sánchez on Unsplash
21. @ravidjain #confabEDU @ravidjain #Confab2019 STORYTELLING MULTIMEDIA MESSAGING CHANGE PHOTO: Eduardo Sánchez on Unsplash
22. TRANSACTIONAL NATURE @ravidjain #Confab2019 STORYTELLING MULTIMEDIA MESSAGING CHANGE
23. S TRANSACTIONAL NATURE @ravidjain #Confab2019 STORYTELLING MULTIMEDIA MESSAGING CHANGE W
24. F D TRANSACTIONAL NATURE @ravidjain #Confab2019 STORYTELLING MULTIMEDIA MESSAGING CHANGE
26. @ravidjain #Confab2019 PHOTO: @philipcofman, unslpash.com LEARNING EXPERIENCE
29. THIS IS YOUR BRAIN ON STORIES @ravidjain #Confab2019 STORYTELLING MULTIMEDIA MESSAGING CHANGE
30. To our surprise, we saw that all these complex patterns within the listeners actually came from the speaker brain. So production and comprehension rely on very similar processes… Uri Hasson Because after all, the people we are coupled to define who we are. And our desire to be coupled to another brain is something very basic that starts at a very early age.
31. @ravidjain #Confab2019 YOUR OWN POINT OF VIEW PHOTO: Paul Skorupskas on Unsplash
34. @ravidjain #Confab2019 SOURCE: Julia Raasch on Unsplash CUT TO THE CHASE
37. @ravidjain #Confab2019 SOURCE: Heinrich Klaffs (CC BY-NC-SA 2.0)
39. Deep Purple were watching the whole fire from their hotel window, and they said, ‘Oh my God, look what happened.’” Claude Nobs “One time I had Frank Zappa. And at the end of the concert someone threw a flare gun at the ceiling and everything started to be on fire…
40. KARAOKE TIME!
41. PHOTO: @tkburis on Unsplash
42. STORY BALANCED WITH HOW YOU TELL THAT STORY
44. FRESH TAKES ROLL OUT
45. @ravidjain #Confab2019 STORYTELLING MULTIMEDIA MESSAGING CHANGE WHAT’S OLD IS NEW PHOTO: @iammrcup on Unsplash
46. MULTIPLE CHANNELS @ravidjain #Confab2019 STORYTELLING MULTIMEDIA MESSAGING CHANGE
47. Adventure #2, Pirate Island, Scott Adams, 1978
48. @biz Twitter page, 08/11/2007
49. My first cousin-once-removed’s Facebook update
50. Amazon Echo
51. Amazon Echo Show Amazon Echo
52. @ravidjain #Confab2019 Audio Storytelling
53. @ravidjain #Confab2019 STORYTELLING MULTIMEDIA MESSAGING CHANGE NON-LINEAR APPROACH PHOTO: @mumenthalers on Unsplash
54. @ravidjain #Confab2019 Commencement POV, Boston College Magazine
55. @ravidjain #Confab2019 DriveTime, Webbys Montage
56. @ravidjain #Confab2019 PUTTING IT ALL TOGETHER STORYTELLING MULTIMEDIA MESSAGING CHANGE
57. FORMATTING VISUALS FOR PLATFORMS @ravidjain #Confab2019 STORYTELLING MULTIMEDIA MESSAGING CHANGE 4x3 Broadcast
58. FORMATTING VISUALS FOR PLATFORMS @ravidjain #Confab2019 STORYTELLING MULTIMEDIA MESSAGING CHANGE 16x9 Widescreen
59. FORMATTING VISUALS FOR PLATFORMS @ravidjain #Confab2019 STORYTELLING MULTIMEDIA MESSAGING CHANGE 32x9 Jumbotron
60. FORMATTING VISUALS FOR PLATFORMS @ravidjain #Confab2019 STORYTELLING MULTIMEDIA MESSAGING CHANGE 9x16 Phone (vertical)
61. FORMATTING VISUALS FOR PLATFORMS @ravidjain #Confab2019 STORYTELLING MULTIMEDIA MESSAGING CHANGE Square Format
62. FORMATTING VISUALS FOR PLATFORMS @ravidjain #Confab2019 STORYTELLING MULTIMEDIA MESSAGING CHANGE Round Format?
63. @ravidjain #Confab2019 KNOW YOUR AUDIENCE
64. @ravidjain #Confab2019 KNOW YOURSELF
65. @ravidjain #Confab2019 JERRY YORK 360 VIDEO EXAMPLE Insider, Boston College Magazine
66. @ravidjain #Confab2019 SAME STORY IN NEW WAY STORYTELLING MULTIMEDIA MESSAGING CHANGE PHOTO: @stayandroam on Unsplash
67. @ravidjain #Confab2019 Fresh Takes Instagram Story
68. @ravidjain #Confab2019 Snapchat Experiences
69. @ravidjain #Confab2019 Three Abreast! Animated Gif
70. @ravidjain #Confab2019 STORYTELLING MULTIMEDIA MESSAGING CHANGE FIND THE CHANGE PHOTO: @abrkett on Unsplash
71. FIND THE CHANGE @ravidjain #Confab2019 STORYTELLING MULTIMEDIA MESSAGING CHANGE Slow Change Continual Change Potential Change
72. @ravidjain #Confab2019 OVERWHELMING POSSIBILITIES
73. @ravidjain #Confab2019 3Speed 2000, Video Installation
74. @ravidjain #Confab2019 STORYTELLING TELLING STORIES VS
75. @ravidjain #Confab2019 STORYTELLING MULTIMEDIA MESSAGING CHANGE PLOT YOUR ORBIT PHOTO: @jdiegoph on Unsplash
76. @ravidjain #Confab2019
77. @ravidjain #Confab2019
78. @ravidjain #Confab2019 THANK YOU MINNEAPOLIS! PHOTO: @asmhijas on Unsplash
79. @ravidjain #Confab2019 EMBRACING NEW STORYTELLING MODELS TO ENGAGE YOUR AUDIENCE. Ravi Jain | @ravidjain Confab, April 26, 2019 FRESH TAKES