Intern at Tokopedia as UX Designer

Let me tell a story about what I learned from my first UX Design career with Tokopedia. It was awesome and worth to be told.

Transcript

1. Intern at
   Tokopedia
   Final Presentation
   

   View Slide

2. Hi, I’m Ravi
   A UX Designer Intern at TopAds Tribe, from Telkom
   University Bandung. I just getting started my UX
   Career on Tokopedia.
   
   
   And I’m gonna tell you my story...
   

   View Slide

3. T
   opsAds?
   
   What is T
   opAds?
   

   View Slide

4. At the first time I got onboard, and i knew that i’m
   going to join TopAds Tribe. My mind got wondering,
   what is TopAds?
   
   I never heard of it before, and it turned out that is
   the Ads Mechanism for Tokopedia Seller.
   
   It takes me a day for understanding what TopAds is?
   And explore to all of the existing TopAds feature.
   
   The first impression is... well, it’s so complicated.
   

   View Slide

5. My onboard mentor Riana, Dwiki, Hilmi show me
   what TopAds is. What is the means of CTR, SRP, PDP.
   A lot of questioning those day. While waiting for my
   actual mentor that was leaving for workshop.
   TopAds
   

   View Slide

6. Giants also have
   Scars
   

   View Slide

7. The first task that given to me was to do some
   Heuristic Evaluation on TopAds current flow.
   
   It takes me travel around TopAds and look for flaws
   that we need to fix.
   
   As an outsider, i see Tokopedia as a mature products.
   Turned out that it has so many flaws that i never
   notice before.
   
   The hashtag #KamiBaruMulai was true i guees, we
   still need to improve.
   bit.ly/TopAdsHE-Ravi
   See my work here!
   

   View Slide

8. Collaborative
   Teamwork
   

   View Slide

9. As a newcomer in UX Design, this is my first
   professional experience working as a UX Designer.
   
   In my tribe we use Figma as the main tool that i
   familiar with. But in my tribe, we use Figma like i
   never imagine before.
   
   We do a sprint in it. Using the real time collaboration
   features. #PaperlessWorkshop
   #FigmaFTW
   

   View Slide

10. But the most memorable moment is when we working on some prototype that
    have due time tommorow for a Usability Testing and only got 1 hours working
    hours left at that day . So go on it together, around 5 person at a same time.
    
    That was awesome
    

    View Slide

11. Open to Feedback
    

    View Slide

12. My mentor always give constructive feedbacks, in
    design, ideation, review, documents, all of those
    
    And even I was encouraged to speakup my
    opinion, there are no discrimination even though i
    just an intern. I can deliver my opinion equally.
    
    Sometimes my ideas are crazy, but sometime it is
    brilliant. They always appriciate it.
    *My mentor Rio
    

    View Slide

13. There is one person that i amaze the most, she
    was my senior Zahrah.
    
    Even though she has a ton of experiences, she
    already on her 6th year on Tokopedia, but she
    ask an opinion to me. Discuss like no
    boundaries.
    
    Even interested with my personal stories and
    motivation.
    *Let me just put her picture here
    Humble to the ground
    

    View Slide

14. It was never user’s
    fault, it always our
    

    View Slide

15. Doing a lot of testing teach me that it was never
    user’s fault, it was always our fault by not giving
    the best.
    
    Maybe we constrainted by possibilities, but we
    always need to seek more.
    
    Improvement and #MakeItBetter
    

    View Slide

16. Design is like a math
    

    View Slide

17. “When you can’t find the answer, that means
    your approach is wrong”
    
    I encountered several time when i stuck at a
    design process. And my mentor always remind
    me to double check the concept, the flow.
    Make a clear of the big picture.
    
    Sometime we just need take a step back to see
    the big picture.
    

    View Slide

18. And... what we can improve
    from this?
    

    View Slide

19. It was a lot, like a lot
    

    View Slide

20. Our product itself is have some big milestone
    to catch up. Especially when our product is a
    product who help users to gain their success.
    
    Keep designing, testing, and iterating.
    
    Their success, our success right?
    Our Products
    

    View Slide

21. I found some issues from the team
    management that we can improve, and I
    already told it to our lead. Which will be need a
    participation of all the team members.
    
    With more structured, yet flexible
    management. It will boost up our team
    productivity, mentality to speak-up, and
    openess to personal discussion.
    Our Teamwork
    

    View Slide

22. There was several process that I see have an opportunities for improvement.
    
    Like implement and build our internal design library, considering TopAds
    have a lot of custom component that not included in UNIFY.
    
    And documentation for it, so we can back at it and revamp it with previous
    research without breaking it.
    
    In my opinion TopAds’ learning curves is high. So i guess it will help when our
    team scales.
    Our Process
    

    View Slide

23. I always feel blessed
    ... to have an opportunity for taking my first UX Career in
    Tokopedia, in challenging TopAds Tribe, and with awesome
    people like you guys.
    

    View Slide

24. Thank you for having me
    Riri
    Viny Dwiki
    Zahrah
    Rio Hilmi
    Annur
    

    View Slide

25. #AkuBaruMulai
    

    View Slide