Let me tell a story about what I learned from my first UX Design career with Tokopedia. It was awesome and worth to be told.
Hi, I’m Ravi
A UX Designer Intern at TopAds Tribe, from Telkom
University Bandung. I just getting started my UX
Career on Tokopedia.
And I’m gonna tell you my story...
What is T
At the first time I got onboard, and i knew that i’m
going to join TopAds Tribe. My mind got wondering,
what is TopAds?
I never heard of it before, and it turned out that is
the Ads Mechanism for Tokopedia Seller.
It takes me a day for understanding what TopAds is?
And explore to all of the existing TopAds feature.
The first impression is... well, it’s so complicated.
My onboard mentor Riana, Dwiki, Hilmi show me
what TopAds is. What is the means of CTR, SRP, PDP.
A lot of questioning those day. While waiting for my
actual mentor that was leaving for workshop.
Giants also have
The first task that given to me was to do some
Heuristic Evaluation on TopAds current flow.
It takes me travel around TopAds and look for flaws
that we need to fix.
As an outsider, i see Tokopedia as a mature products.
Turned out that it has so many flaws that i never
The hashtag #KamiBaruMulai was true i guees, we
still need to improve.
See my work here!
As a newcomer in UX Design, this is my first
professional experience working as a UX Designer.
In my tribe we use Figma as the main tool that i
familiar with. But in my tribe, we use Figma like i
never imagine before.
We do a sprint in it. Using the real time collaboration
But the most memorable moment is when we working on some prototype that
have due time tommorow for a Usability Testing and only got 1 hours working
hours left at that day . So go on it together, around 5 person at a same time.
That was awesome
Open to Feedback
My mentor always give constructive feedbacks, in
design, ideation, review, documents, all of those
And even I was encouraged to speakup my
opinion, there are no discrimination even though i
just an intern. I can deliver my opinion equally.
Sometimes my ideas are crazy, but sometime it is
brilliant. They always appriciate it.
*My mentor Rio
There is one person that i amaze the most, she
was my senior Zahrah.
Even though she has a ton of experiences, she
already on her 6th year on Tokopedia, but she
ask an opinion to me. Discuss like no
Even interested with my personal stories and
*Let me just put her picture here
Humble to the ground
It was never user’s
fault, it always our
Doing a lot of testing teach me that it was never
user’s fault, it was always our fault by not giving
Maybe we constrainted by possibilities, but we
always need to seek more.
Improvement and #MakeItBetter
Design is like a math
“When you can’t find the answer, that means
your approach is wrong”
I encountered several time when i stuck at a
design process. And my mentor always remind
me to double check the concept, the flow.
Make a clear of the big picture.
Sometime we just need take a step back to see
the big picture.
And... what we can improve
It was a lot, like a lot
Our product itself is have some big milestone
to catch up. Especially when our product is a
product who help users to gain their success.
Keep designing, testing, and iterating.
Their success, our success right?
I found some issues from the team
management that we can improve, and I
already told it to our lead. Which will be need a
participation of all the team members.
With more structured, yet flexible
management. It will boost up our team
productivity, mentality to speak-up, and
openess to personal discussion.
There was several process that I see have an opportunities for improvement.
Like implement and build our internal design library, considering TopAds
have a lot of custom component that not included in UNIFY.
And documentation for it, so we can back at it and revamp it with previous
research without breaking it.
In my opinion TopAds’ learning curves is high. So i guess it will help when our
I always feel blessed
... to have an opportunity for taking my first UX Career in
Tokopedia, in challenging TopAds Tribe, and with awesome
people like you guys.
Thank you for having me