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Framework for Product Management

Framework for Product Management

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Rohit Acharya

July 11, 2014
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  1. 3 Regular test assessment with stakeholders & identify new areas

    of improvement 2 Continuously prioritize backlog, assess & split large user stories, build initial development plan, testing goals & revisit every sprint. Prioritize by highest impact and low dev cost. Example of a goal statement– Objective –Syncing homepage across devices will help users maintain continuity and increase product usage. This aligns very closely with company’s macro goals. Key results – Increase in usage across devices by x%, increase NPS score by x%, increase incremental paid subscriptions by y% 1 Build a vision by aligning with business goals, other products and compiling user stories & backlog Themes Allocation Metrics User story examples Provide a compelling product experience globally 40% ~ 5 weeks Site performance, user satisfaction, retention, content score, incr bookings, search to bookings Customized homepage for registered and logged in users Video demo of different use cases Improve connected experiences across devices 40%~ 5 weeks Incr in direct installs, Incr in paid services, Usage across devices, registered profiles, Sync last activity across devices Growth in key markets Ex: APAC 20% ~3 weeks Site performance, new user acquisitions, incr. installs, incr paid services Highlight by pertinent geo needs Key activities are setting product goals, prioritization & assessment of tests with deep collaboration with stakeholders Business Impact Business Customer Quantitative + comparable features/test + stakeholder input Qualitative +customer feedback + usability research Dev+Design Cost Complexity Operational Risk Framework for Prioritization