Moral Design (SXSWi:2013)

What does it mean to live well? How does that view change the things we build, and how can you improve the lives of the people you design for by considering this question?

I originally gave this talk at SXSW Interactive 2013 and enjoyed it immensely. I hope it is valuable to you as well. Reach me in the comments, G+ or Twitter with all of your thoughts and feedback.

Transcript

1. #moraldsgn Interactive 2013 SXSW Monday, March 11, 13
2. Monday, March 11, 13
3. #moraldsgn Monday, March 11, 13
4. #moraldsgn Monday, March 11, 13
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9. the things we use change us Monday, March 11, 13
10. #moraldsgn Changing Behavior Every day we use designed things that change the way we: Live Relate Communicate View ourselves And that’s a big, fat, moral deal. Monday, March 11, 13
11. Here’s why. Monday, March 11, 13
12. 80 - 90% of decisions are made subconsciously by trained networks of emotional perception Monday, March 11, 13
13. Emotional Perceptions Actions Habits Desires Monday, March 11, 13
14. Desires Monday, March 11, 13
15. #moraldsgn ‘Moral’ Moralitas "manner, character, proper behavior" How should I act? What does it mean to live well? Monday, March 11, 13
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18. Everything you touch has the power to change you. there is no escape from this Monday, March 11, 13
19. Moral Design RJ Owen @rjowen SXSW Interactive 2013 #moraldsgn Monday, March 11, 13
20. This is awkward... Monday, March 11, 13
21. “Persons attempting to find a motive in this narrative will be prosecuted; persons attempting to find a moral in it will be banished; persons attempting to find a plot in it will be shot.” - Mark Twain Monday, March 11, 13
22. “I was a-trembling, because I'd got to decide, forever, betwixt two things, and I knowed it. I studied a minute, sort of holding my breath, and then says to myself: ‘All right, then, I'll GO to hell’” - Mark Twain Monday, March 11, 13
23. Who is this guy anyway? Monday, March 11, 13
24. #moraldsgn whoami RJ Owen Product Manager & Design Lead Convercent Denver, CO @rjowen Monday, March 11, 13
25. #moraldsgn whoami pro RJ Owen Product Manager & Design Lead Convercent Denver, CO @rjowen rj.owen@convercent.com Monday, March 11, 13
26. “Convercent helps companies systemically align values with individual behavior to create a thriving culture of engaged, high- performing employees.” Monday, March 11, 13
27. #moraldsgn GRC Governance Specifying appropriate behavior Risk Problems for your company Compliance Ensuring people act appropriately Monday, March 11, 13
28. - Author Monday, March 11, 13
29. - Author Monday, March 11, 13
30. This is not living well. Monday, March 11, 13
31. “The Glory of God is Man Fully Alive” - St. Irenaeus Monday, March 11, 13
32. ok fine - what does this mean for design? Monday, March 11, 13
33. #moraldsgn The 7 Lamps of Architecture John Ruskin Monday, March 11, 13
34. #moraldsgn 10 Commandments of Good Design Dieter Rams Monday, March 11, 13
35. #moraldsgn Solving for Pattern Wendell Berry in The Gift of Good Land Monday, March 11, 13
36. what is moral design? Monday, March 11, 13
37. 6 Principles Monday, March 11, 13
38. #moraldsgn moral design is restrained Respect the limitations and constraints of the user and their environment Answer these questions: How much is enough? How much is too much? Monday, March 11, 13
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40. #moraldsgn Moral design improves harmony Sustain and improve balance and order Do not solve problems by creating others Monday, March 11, 13
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43. #moraldsgn case study: google plus “Google+ aims to make sharing on the web more like sharing in real life. Check out Circles, Events and Hangouts, just a few of the things we've been working on.” Monday, March 11, 13
44. #moraldsgn moral design is dynamic Value the imperfection that comes from crafting real things Monday, March 11, 13
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46. #moraldsgn moral design requires craftsmanship Good things come from good practices Monday, March 11, 13
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48. #moraldsgn moral design is honest Does not pretend to be something other than it is Aims to achieve its promises - does not have a hidden agenda Monday, March 11, 13
49. “Design is a Promise” - Every Designer Ever Monday, March 11, 13
50. What are you promising? Monday, March 11, 13
51. Is it achievable? Monday, March 11, 13
52. Will it make people better people? Monday, March 11, 13
53. Monday, March 11, 13
54. #moraldsgn Case study: zynga “Zynga is the best place to play online games with friends. It’s always free to play.” Monday, March 11, 13
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56. #moraldsgn case study: app.net “We are selling our product, NOT our users.” Monday, March 11, 13
57. #moraldsgn MORAL DESIGN is ORGANIC Treat the user, the design, the brand, and the environment as one organism What is healthy for one must be healthy for the others; otherwise an imbalance exists and the solution is suspect Monday, March 11, 13
58. #moraldsgn MORAL DESIGN is ORGANIC Monday, March 11, 13
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62. #moraldsgn Moral design is Restrained Harmonious Dynamic Crafted Honest Organic Monday, March 11, 13
63. #moraldsgn immoral design Ignores constraints Creates problems while solving problems Static Results-only; ignores the craft of design Dishonest Inorganic Monday, March 11, 13
64. #moraldsgn “A good solution, then, must be in harmony with good character, cultural value, and moral law.” - Wendell Berry Monday, March 11, 13
65. What about business people?? Monday, March 11, 13
66. #moraldsgn moral business Morality is a competitive advantage and differentiator today CH2M HILL is 2013 Worlds Most Ethical Company Frank / Dodd act: up to 30% of Gov’t fines can be kickbacks to whistleblowers Values-driven organizations win Monday, March 11, 13
67. #moraldsgn moral business Yes, a lot of this involves and depends on influencing business stakeholders So does good UX. Design has never just been about design Monday, March 11, 13
68. UX Deliverables Best Practices Monday, March 11, 13
69. #moraldsgn Journey Maps Monday, March 11, 13
70. #moraldsgn Journey Maps Show a persons organic interaction with a brand Show how user grows / benefits from brand interaction ongoing and vice versa Monday, March 11, 13
71. #moraldsgn Customer Hierarchy of Needs Monday, March 11, 13
72. #moraldsgn Needs Wants Joys Monday, March 11, 13
73. #moraldsgn Useful Usable Desirable Monday, March 11, 13
74. #moraldsgn Useful Usable Fulfilling Monday, March 11, 13
75. #moraldsgn Organic Cycle Diagrams Mapping virtuous cycles Monday, March 11, 13
76. #moraldsgn Example: “Fun” Ethics Training Monday, March 11, 13
77. #moraldsgn Example: “Easy” Ethics Training Monday, March 11, 13
78. #moraldsgn Source: Kevin O’Connor, UXMag Personas Monday, March 11, 13
79. “Do the right thing. It will gratify some people and astonish the rest.” - Mark Twain Monday, March 11, 13
80. http://www.inhabitblog.com/ Monday, March 11, 13
81. #moraldsgn Thank you Moral Design @rjowen rj.owen@convercent.com Monday, March 11, 13
82. #moraldsgn Special thanks Special thanks to Sara Pacheco for slide design and session feedback To all the members of the design community on twitter, facebook, and G+ who reviewed my preview video and gave early feedback Monday, March 11, 13
83. #moraldsgn Works Cited Sample persona by Kevin O’Connor, in UXMag: http://uxmag.com/articles/personas- the-foundation-of-a-great-user- experience Journey Map courtesy EffectiveUI blog: http://www.effectiveui.com/blog/tag/ customer-journey-map/ Monday, March 11, 13