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Mike browses for hiking boots on your website.
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Data collected via Mike’s opted-in social media
channels reveals he has an interest in hiking.
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Commerce data reveals that Mike purchased a
lightweight vest from your website last week.
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Marketing automatically sends Mike an offer for
boots, showcasing several pairs, as well as featuring
other products typically purchased by first-time
hikers.
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Mike adds a pair of boots to his shopping cart but
fails to make the purchase.
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Within 24 hours, the system triggers an email to
Mike, reminding him of the abandoned cart with a
free shipping promotion.
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Mike not only buys the boots, but purchases socks,
a flashlight, and a pair of waterproof pants, which
were recommended in the earlier offer.
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But the interaction doesn’t end there. Three
months after Mike’s purchase, and with the snow
season approaching, marketing sends Mike an
email, prompting him to waterproof his new boots
and providing an offer for thermal hiking gear.
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Marketing follows up with a brochure on “essential
winter hiking gear.”
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Mike is impressed and buys snowshoes and poles.
With tight integration
How to do things right!