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Why Most Business do not create Newsletters and what to do about it.

Why Most Business do not create Newsletters and what to do about it.

Financialstuff.ca newsletter platform is attempting to solve the tech issues encountered when non tech people attempt to create a newsletter.

robert klein

May 20, 2013
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  1. Quick Summary Outline We are going to go through the

    following: 1. What groups of businesses or business people successfully create newsletters. We are going to go through the following: 1. What groups of businesses or business people successfully create newsletters.
  2. Quick Summary Outline We are going to go through the

    following: 1. What groups of businesses or business people successfully create newsletters. 2. How people without a tech background or a tech budget attempt to create their first newsletter. We are going to go through the following: 1. What groups of businesses or business people successfully create newsletters. 2. How people without a tech background or a tech budget attempt to create their first newsletter.
  3. Quick Summary Outline We are going to go through the

    following: 1. What groups of businesses or business people successfully create newsletters. 2. How people without a tech background or a tech budget attempt to create their first newsletter. 3. How FinancialStuff.ca allows non tech people with no tech budget to successfully create newsletters. We are going to go through the following: 1. What groups of businesses or business people successfully create newsletters. 2. How people without a tech background or a tech budget attempt to create their first newsletter. 3. How FinancialStuff.ca allows non tech people with no tech budget to successfully create newsletters.
  4. Quick Summary Outline We are going to go through the

    following: 1. What groups of businesses or business people successfully create newsletters. 2. How people without a tech background or a tech budget attempt to create their first newsletter. 3. How FinancialStuff.ca allows non tech people with no tech budget to successfully create newsletters. 4. The next steps We are going to go through the following: 1. What groups of businesses or business people successfully create newsletters. 2. How people without a tech background or a tech budget attempt to create their first newsletter. 3. How FinancialStuff.ca allows non tech people with no tech budget to successfully create newsletters. 4. The next steps
  5. Who Makes Newsletters? The common platforms to create newsletters are

    :  Mail Chimp  Constant Contact  Aweber
  6. Who Makes Newsletters? The common platforms to create newsletters are

    :  Mail Chimp  Constant Contact  Aweber  Mad Mini
  7. Who Makes Newsletters? The common platforms to create newsletters are

    :  Mail Chimp  Constant Contact  Aweber  Mad Mini And others… The common platforms to create newsletters are :  Mail Chimp  Constant Contact  Aweber  Mad Mini And others…
  8. Who Makes Newsletters? The common platforms to create newsletters are

    :  Mail Chimp  Constant Contact  Aweber  Mad Mini And others… It seems like common sense for businesses to use these kinds of services to stay in touch with their clients. The common platforms to create newsletters are :  Mail Chimp  Constant Contact  Aweber  Mad Mini And others… It seems like common sense for businesses to use these kinds of services to stay in touch with their clients.
  9. Who Makes Newsletters? The common platforms to create newsletters are

    :  Mail Chimp  Constant Contact  Aweber  Mad Mini And others… It seems like common sense for businesses to use these kinds of services to stay in touch with their clients. Surprisingly, this is not the case. The common platforms to create newsletters are :  Mail Chimp  Constant Contact  Aweber  Mad Mini And others… It seems like common sense for businesses to use these kinds of services to stay in touch with their clients. Surprisingly, this is not the case.
  10. Who Makes Newsletters? The common platforms to create newsletters are

    :  Mail Chimp  Constant Contact  Aweber  Mad Mini And others… It seems like common sense for businesses to use these kinds of services to stay in touch with their clients. Surprisingly, this is not the case. There is a problem …. A tech problem. The common platforms to create newsletters are :  Mail Chimp  Constant Contact  Aweber  Mad Mini And others… It seems like common sense for businesses to use these kinds of services to stay in touch with their clients. Surprisingly, this is not the case. There is a problem …. A tech problem.
  11. Who Makes Newsletters? The common platforms to create newsletters are

    :  Mail Chimp  Constant Contact  Aweber  Mad Mini And others… It seems like common sense for businesses to use these kinds of services to stay in touch with their clients. Surprisingly, this is not the case. There is a problem …. A tech problem. We have discovered 4 groups of people who successfully send out newsletters on a regular basis. The common platforms to create newsletters are :  Mail Chimp  Constant Contact  Aweber  Mad Mini And others… It seems like common sense for businesses to use these kinds of services to stay in touch with their clients. Surprisingly, this is not the case. There is a problem …. A tech problem. We have discovered 4 groups of people who successfully send out newsletters on a regular basis.
  12. Who Makes Newsletters? 1. Person with a tech background 2.

    Corporation who hires a tech person or has a tech team.
  13. Who Makes Newsletters? 1. Person with a tech background 2.

    Corporation who hires a tech person or has a tech team. 3. $250k earner who can afford a tech person.
  14. Who Makes Newsletters? 1. Person with a tech background 2.

    Corporation who hires a tech person or has a tech team. 3. $250k earner who can afford a tech person. 4. Newsletter Services for a specific industry that offer ready made templates.
  15. Who Makes Newsletters? 1. Person with a tech background 2.

    Corporation who hires a tech person or has a tech team. 3. $250k earner who can afford a tech person. 4. Newsletter Services for a specific industry that offer ready made templates. Can this be true? Think about how many business that you know who are in sales. 1. Person with a tech background 2. Corporation who hires a tech person or has a tech team. 3. $250k earner who can afford a tech person. 4. Newsletter Services for a specific industry that offer ready made templates. Can this be true? Think about how many business that you know who are in sales.
  16. Who Makes Newsletters? 1. Person with a tech background 2.

    Corporation who hires a tech person or has a tech team. 3. $250k earner who can afford a tech person. 4. Newsletter Services for a specific industry that offer ready made templates. Can this be true? Think about how many business that you know who are in sales. Mortgage Brokers, Realtors, financial advisors, Notaries, Lawyers, Dentists, Chiropractors, Auto Insurance, Book Keepers etc… 1. Person with a tech background 2. Corporation who hires a tech person or has a tech team. 3. $250k earner who can afford a tech person. 4. Newsletter Services for a specific industry that offer ready made templates. Can this be true? Think about how many business that you know who are in sales. Mortgage Brokers, Realtors, financial advisors, Notaries, Lawyers, Dentists, Chiropractors, Auto Insurance, Book Keepers etc…
  17. Who Makes Newsletters? 1. Person with a tech background 2.

    Corporation who hires a tech person or has a tech team. 3. $250k earner who can afford a tech person. 4. Newsletter Services for a specific industry that offer ready made templates. Can this be true? Think about how many business that you know who are in sales. Mortgage Brokers, Realtors, financial advisors, Notaries, Lawyers, Dentists, Chiropractors, Auto Insurance, Book Keepers etc… How many newsletters do you get from them? 1. Person with a tech background 2. Corporation who hires a tech person or has a tech team. 3. $250k earner who can afford a tech person. 4. Newsletter Services for a specific industry that offer ready made templates. Can this be true? Think about how many business that you know who are in sales. Mortgage Brokers, Realtors, financial advisors, Notaries, Lawyers, Dentists, Chiropractors, Auto Insurance, Book Keepers etc… How many newsletters do you get from them?
  18. Who Makes Newsletters? 1. Person with a tech background 2.

    Corporation who hires a tech person or has a tech team. 3. $250k earner who can afford a tech person. 4. Newsletter Services for a specific industry that offer ready made templates. Can this be true? Think about how many business that you know who are in sales. Mortgage Brokers, Realtors, financial advisors, Notaries, Lawyers, Dentists, Chiropractors, Auto Insurance, Book Keepers etc… How many newsletters do you get from them? Most likely not many. 1. Person with a tech background 2. Corporation who hires a tech person or has a tech team. 3. $250k earner who can afford a tech person. 4. Newsletter Services for a specific industry that offer ready made templates. Can this be true? Think about how many business that you know who are in sales. Mortgage Brokers, Realtors, financial advisors, Notaries, Lawyers, Dentists, Chiropractors, Auto Insurance, Book Keepers etc… How many newsletters do you get from them? Most likely not many.
  19. Who Makes Newsletters? 1. Person with a tech background 2.

    Corporation who hires a tech person or has a tech team. 3. $250k earner who can afford a tech person. 4. Newsletter Services for a specific industry that offer ready made templates. Can this be true? Think about how many business that you know who are in sales. Mortgage Brokers, Realtors, financial advisors, Notaries, Lawyers, Dentists, Chiropractors, Auto Insurance, Book Keepers etc… How many newsletters do you get from them? Most likely not many. Let us investigate how someone without a tech background attempts creating a newsletter. 1. Person with a tech background 2. Corporation who hires a tech person or has a tech team. 3. $250k earner who can afford a tech person. 4. Newsletter Services for a specific industry that offer ready made templates. Can this be true? Think about how many business that you know who are in sales. Mortgage Brokers, Realtors, financial advisors, Notaries, Lawyers, Dentists, Chiropractors, Auto Insurance, Book Keepers etc… How many newsletters do you get from them? Most likely not many. Let us investigate how someone without a tech background attempts creating a newsletter.
  20. Creating a Newsletter Experience STEP 1 - DESIGN The first

    step in creating a newsletter is design.
  21. Creating a Newsletter Experience STEP 1 - DESIGN The first

    step in creating a newsletter is design. Depending on the platform, they will provide hundreds or even thousands of templates to choose from.
  22. Creating a Newsletter Experience STEP 1 - DESIGN The first

    step in creating a newsletter is design. Depending on the platform, they will provide hundreds or even thousands of templates to choose from. If that does not work, they will provide you an editor to build your own newsletter from scratch. STEP 1 - DESIGN The first step in creating a newsletter is design. Depending on the platform, they will provide hundreds or even thousands of templates to choose from. If that does not work, they will provide you an editor to build your own newsletter from scratch.
  23. Creating a Newsletter Experience STEP 1 - DESIGN The first

    step in creating a newsletter is design. Depending on the platform, they will provide hundreds or even thousands of templates to choose from. If that does not work, they will provide you an editor to build your own newsletter from scratch. Large amounts of options sounds great, but in reality in creates analysis paralysis. STEP 1 - DESIGN The first step in creating a newsletter is design. Depending on the platform, they will provide hundreds or even thousands of templates to choose from. If that does not work, they will provide you an editor to build your own newsletter from scratch. Large amounts of options sounds great, but in reality in creates analysis paralysis.
  24. Creating a Newsletter Experience STEP 1 - DESIGN The first

    step in creating a newsletter is design. Depending on the platform, they will provide hundreds or even thousands of templates to choose from. If that does not work, they will provide you an editor to build your own newsletter from scratch. Large amounts of options sounds great, but in reality in creates analysis paralysis. If a person does not have a design background, this will stop most people from even getting started. STEP 1 - DESIGN The first step in creating a newsletter is design. Depending on the platform, they will provide hundreds or even thousands of templates to choose from. If that does not work, they will provide you an editor to build your own newsletter from scratch. Large amounts of options sounds great, but in reality in creates analysis paralysis. If a person does not have a design background, this will stop most people from even getting started.
  25. Creating a Newsletter Experience STEP 1 - DESIGN The first

    step in creating a newsletter is design. Depending on the platform, they will provide hundreds or even thousands of templates to choose from. If that does not work, they will provide you an editor to build your own newsletter from scratch. Large amounts of options sounds great, but in reality in creates analysis paralysis. If a person does not have a design background, this will stop most people from even getting started. STEP 2 - CONTENT STEP 1 - DESIGN The first step in creating a newsletter is design. Depending on the platform, they will provide hundreds or even thousands of templates to choose from. If that does not work, they will provide you an editor to build your own newsletter from scratch. Large amounts of options sounds great, but in reality in creates analysis paralysis. If a person does not have a design background, this will stop most people from even getting started. STEP 2 - CONTENT
  26. Creating a Newsletter Experience STEP 1 - DESIGN The first

    step in creating a newsletter is design. Depending on the platform, they will provide hundreds or even thousands of templates to choose from. If that does not work, they will provide you an editor to build your own newsletter from scratch. Large amounts of options sounds great, but in reality in creates analysis paralysis. If a person does not have a design background, this will stop most people from even getting started. STEP 2 - CONTENT Once the design is picked, they will now have a content problem. STEP 1 - DESIGN The first step in creating a newsletter is design. Depending on the platform, they will provide hundreds or even thousands of templates to choose from. If that does not work, they will provide you an editor to build your own newsletter from scratch. Large amounts of options sounds great, but in reality in creates analysis paralysis. If a person does not have a design background, this will stop most people from even getting started. STEP 2 - CONTENT Once the design is picked, they will now have a content problem.
  27. Creating a Newsletter Experience Most business believe that the proper

    content to send out has to deal specifically with their business.
  28. Creating a Newsletter Experience Most business believe that the proper

    content to send out has to deal specifically with their business. For example, a Realtor may think they have to do a newsletter on the “Top 10 Secrets of Buying Real Estate” Top 10 Secrets of Buying Real Estate
  29. Creating a Newsletter Experience Most business believe that the proper

    content to send out has to deal specifically with their business. For example, a Realtor may think they have to do a newsletter on the “Top 10 Secrets of Buying Real Estate” This is great for the first month. What happens for the second month? Top 10 Secrets of Buying Real Estate Most business believe that the proper content to send out has to deal specifically with their business. For example, a Realtor may think they have to do a newsletter on the “Top 10 Secrets of Buying Real Estate” This is great for the first month. What happens for the second month?
  30. Creating a Newsletter Experience Most business believe that the proper

    content to send out has to deal specifically with their business. For example, a Realtor may think they have to do a newsletter on the “Top 10 Secrets of Buying Real Estate” This is great for the first month. What happens for the second month? “Top 15 Secrets of Buying Real Estate” ? Top 10 Secrets of Buying Real Estate Most business believe that the proper content to send out has to deal specifically with their business. For example, a Realtor may think they have to do a newsletter on the “Top 10 Secrets of Buying Real Estate” This is great for the first month. What happens for the second month? “Top 15 Secrets of Buying Real Estate” ? Top 15 Secrets of Buying Real Estate
  31. Creating a Newsletter Experience Most business believe that the proper

    content to send out has to deal specifically with their business. For example, a Realtor may think they have to do a newsletter on the “Top 10 Secrets of Buying Real Estate” This is great for the first month. What happens for the second month? “Top 15 Secrets of Buying Real Estate” ? Consistently creating quality content is a significant challenge if you do not know how too. Top 10 Secrets of Buying Real Estate Most business believe that the proper content to send out has to deal specifically with their business. For example, a Realtor may think they have to do a newsletter on the “Top 10 Secrets of Buying Real Estate” This is great for the first month. What happens for the second month? “Top 15 Secrets of Buying Real Estate” ? Consistently creating quality content is a significant challenge if you do not know how too. Top 15 Secrets of Buying Real Estate
  32. Creating a Newsletter Experience Most business believe that the proper

    content to send out has to deal specifically with their business. For example, a Realtor may think they have to do a newsletter on the “Top 10 Secrets of Buying Real Estate” This is great for the first month. What happens for the second month? “Top 15 Secrets of Buying Real Estate” ? Consistently creating quality content is a significant challenge if you do not know how too. STEP 3- DATABASE Top 10 Secrets of Buying Real Estate Most business believe that the proper content to send out has to deal specifically with their business. For example, a Realtor may think they have to do a newsletter on the “Top 10 Secrets of Buying Real Estate” This is great for the first month. What happens for the second month? “Top 15 Secrets of Buying Real Estate” ? Consistently creating quality content is a significant challenge if you do not know how too. STEP 3- DATABASE Top 15 Secrets of Buying Real Estate
  33. Creating a Newsletter Experience Most business believe that the proper

    content to send out has to deal specifically with their business. For example, a Realtor may think they have to do a newsletter on the “Top 10 Secrets of Buying Real Estate” This is great for the first month. What happens for the second month? “Top 15 Secrets of Buying Real Estate” ? Consistently creating quality content is a significant challenge if you do not know how too. STEP 3- DATABASE Once they have built out their template and put some content on it, they now realize that they do not have a database or a list of contacts to send their newsletter too. CONTACT DATABASE Most business believe that the proper content to send out has to deal specifically with their business. For example, a Realtor may think they have to do a newsletter on the “Top 10 Secrets of Buying Real Estate” This is great for the first month. What happens for the second month? “Top 15 Secrets of Buying Real Estate” ? Consistently creating quality content is a significant challenge if you do not know how too. STEP 3- DATABASE Once they have built out their template and put some content on it, they now realize that they do not have a database or a list of contacts to send their newsletter too.
  34. Creating a Newsletter Experience They attempt to extract emails from

    the following: Gmail, Yahoo and Hotmail. Facebook,
  35. Creating a Newsletter Experience They attempt to extract emails from

    the following: Gmail, Yahoo and Hotmail Facebook, LinkedIn
  36. Creating a Newsletter Experience They attempt to extract emails from

    the following: Gmail, Yahoo and Hotmail Facebook, LinkedIn and Google +
  37. Creating a Newsletter Experience They attempt to extract emails from

    the following: Gmail, Yahoo and Hotmail. Facebook, LinkedIn and Google + . Iphone,
  38. Creating a Newsletter Experience They attempt to extract emails from

    the following: Gmail, Yahoo and Hotmail. Facebook, LinkedIn and Google +. Iphone, Samsung
  39. Creating a Newsletter Experience They attempt to extract emails from

    the following: Gmail, Yahoo and Hotmail. Facebook, LinkedIn and Google +. Iphone, Samsung and Blackberry.
  40. Creating a Newsletter Experience They attempt to extract emails from

    the following: Gmail, Yahoo and Hotmail. Facebook, LinkedIn and Google +. Iphone, Samsung and Blackberry. CRM’s – Sales force etc.
  41. Creating a Newsletter Experience They attempt to extract emails from

    the following: Gmail, Yahoo and Hotmail. Facebook, LinkedIn and Google +. Iphone, Samsung and Blackberry. CRM’s – Sales force etc. Due to the difficulty of the extractions, people often attempt to download specialized software. They attempt to extract emails from the following: Gmail, Yahoo and Hotmail. Facebook, LinkedIn and Google +. Iphone, Samsung and Blackberry. CRM’s – Sales force etc. Due to the difficulty of the extractions, people often attempt to download specialized software.
  42. Creating a Newsletter Experience They attempt to extract emails from

    the following: Gmail, Yahoo and Hotmail. Facebook, LinkedIn and Google +. Iphone, Samsung and Blackberry. CRM’s – Sales force etc. Due to the difficulty of the extractions, people often attempt to download specialized software. Two challenges that often occur here are overpriced software that doesn’t work as expected or free software which acts as a trojan horse for viruses and malware. They attempt to extract emails from the following: Gmail, Yahoo and Hotmail. Facebook, LinkedIn and Google +. Iphone, Samsung and Blackberry. CRM’s – Sales force etc. Due to the difficulty of the extractions, people often attempt to download specialized software. Two challenges that often occur here are overpriced software that doesn’t work as expected or free software which acts as a trojan horse for viruses and malware.
  43. Creating a Newsletter Experience They attempt to extract emails from

    the following: Gmail, Yahoo and Hotmail. Facebook, LinkedIn and Google +. Iphone, Samsung and Blackberry. CRM’s – Sales force etc. Due to the difficulty of the extractions, people often attempt to download specialized software. Two challenges that often occur here are overpriced software that doesn’t work as expected or free software which acts as a trojan horse for viruses and malware. Overall, it’s a frustrating process to build out their database (contact lists). They attempt to extract emails from the following: Gmail, Yahoo and Hotmail. Facebook, LinkedIn and Google +. Iphone, Samsung and Blackberry. CRM’s – Sales force etc. Due to the difficulty of the extractions, people often attempt to download specialized software. Two challenges that often occur here are overpriced software that doesn’t work as expected or free software which acts as a trojan horse for viruses and malware. Overall, it’s a frustrating process to build out their database (contact lists).
  44. Creating a Newsletter Experience They attempt to extract emails from

    the following: Gmail, Yahoo and Hotmail. Facebook, LinkedIn and Google +. Iphone, Samsung and Blackberry. CRM’s – Sales force etc. Due to the difficulty of the extractions, people often attempt to download specialized software. Two challenges that often occur here are overpriced software that doesn’t work as expected or free software which acts as a trojan horse for viruses and malware. Overall, it’s a frustrating process to build out their database (contact lists). If they are lucky, on average, they will end up with a database of 200 to 300 people. They attempt to extract emails from the following: Gmail, Yahoo and Hotmail. Facebook, LinkedIn and Google +. Iphone, Samsung and Blackberry. CRM’s – Sales force etc. Due to the difficulty of the extractions, people often attempt to download specialized software. Two challenges that often occur here are overpriced software that doesn’t work as expected or free software which acts as a trojan horse for viruses and malware. Overall, it’s a frustrating process to build out their database (contact lists). If they are lucky, on average, they will end up with a database of 200 to 300 people.
  45. Creating a Newsletter Experience STEP 4 – SEND OUT THE

    NEWSLETTER Newsletter is sent out! What exactly did that person send out?
  46. Creating a Newsletter Experience STEP 4 – SEND OUT THE

    NEWSLETTER Newsletter is sent out! What exactly did that person send out? 1. Crappy designed templated newsletter
  47. Creating a Newsletter Experience STEP 4 – SEND OUT THE

    NEWSLETTER Newsletter is sent out! What exactly did that person send out? 1. Crappy designed templated newsletter 2. Content that no one likes to read Top 15 Secrets of Buying Real Estate
  48. Creating a Newsletter Experience STEP 4 – SEND OUT THE

    NEWSLETTER Newsletter is sent out! What exactly did that person send out? 1. Crappy designed templated newsletter 2. Content that no one likes to read 3. To a small contact list Top 15 Secrets of Buying Real Estate
  49. Creating a Newsletter Experience STEP 4 – SEND OUT THE

    NEWSLETTER Newsletter is sent out! What exactly did that person send out? 1. Crappy designed templated newsletter 2. Content that no one likes to read 3. To a small contact list The Result? Top 15 Secrets of Buying Real Estate STEP 4 – SEND OUT THE NEWSLETTER Newsletter is sent out! What exactly did that person send out? 1. Crappy designed templated newsletter 2. Content that no one likes to read 3. To a small contact list The Result?
  50. Creating a Newsletter Experience STEP 4 – SEND OUT THE

    NEWSLETTER Newsletter is sent out! What exactly did that person send out? 1. Crappy designed templated newsletter 2. Content that no one likes to read 3. To a small contact list The Result? Not much. Top 15 Secrets of Buying Real Estate STEP 4 – SEND OUT THE NEWSLETTER Newsletter is sent out! What exactly did that person send out? 1. Crappy designed templated newsletter 2. Content that no one likes to read 3. To a small contact list The Result? Not much.
  51. Creating a Newsletter Experience STEP 4 – SEND OUT THE

    NEWSLETTER Newsletter is sent out! What exactly did that person send out? 1. Crappy designed templated newsletter 2. Content that no one likes to read 3. To a small contact list The Result? Not much. Will they sent out another? Top 15 Secrets of Buying Real Estate STEP 4 – SEND OUT THE NEWSLETTER Newsletter is sent out! What exactly did that person send out? 1. Crappy designed templated newsletter 2. Content that no one likes to read 3. To a small contact list The Result? Not much. Will they sent out another?
  52. Creating a Newsletter Experience STEP 4 – SEND OUT THE

    NEWSLETTER Newsletter is sent out! What exactly did that person send out? 1. Crappy designed templated newsletter 2. Content that no one likes to read 3. To a small contact list The Result? Not much. Will they sent out another? Most likely not. The amount of work vs the results gained from the first newsletter do not justify a second newsletter. Top 15 Secrets of Buying Real Estate STEP 4 – SEND OUT THE NEWSLETTER Newsletter is sent out! What exactly did that person send out? 1. Crappy designed templated newsletter 2. Content that no one likes to read 3. To a small contact list The Result? Not much. Will they sent out another? Most likely not. The amount of work vs the results gained from the first newsletter do not justify a second newsletter.
  53. Creating a Newsletter Experience STEP 4 – SEND OUT THE

    NEWSLETTER Newsletter is sent out! What exactly did that person send out? 1. Crappy designed templated newsletter 2. Content that no one likes to read 3. To a small contact list The Result? Not much. Will they sent out another? Most likely not. The amount of work vs the results gained from the first newsletter do not justify a second newsletter. STEP 5 – NO ASSISTANCE – ALL BY THEMSELVES Top 15 Secrets of Buying Real Estate STEP 4 – SEND OUT THE NEWSLETTER Newsletter is sent out! What exactly did that person send out? 1. Crappy designed templated newsletter 2. Content that no one likes to read 3. To a small contact list The Result? Not much. Will they sent out another? Most likely not. The amount of work vs the results gained from the first newsletter do not justify a second newsletter. STEP 5 – NO ASSISTANCE – ALL BY THEMSELVES
  54. Creating a Newsletter Experience STEP 4 – SEND OUT THE

    NEWSLETTER Newsletter is sent out! What exactly did that person send out? 1. Crappy designed templated newsletter 2. Content that no one likes to read 3. To a small contact list The Result? Not much. Will they sent out another? Most likely not. The amount of work vs the results gained from the first newsletter do not justify a second newsletter. STEP 5 – NO ASSISTANCE – ALL BY THEMSELVES There is no feedback on how to improve. It’s all trial and error . Top 15 Secrets of Buying Real Estate STEP 4 – SEND OUT THE NEWSLETTER Newsletter is sent out! What exactly did that person send out? 1. Crappy designed templated newsletter 2. Content that no one likes to read 3. To a small contact list The Result? Not much. Will they sent out another? Most likely not. The amount of work vs the results gained from the first newsletter do not justify a second newsletter. STEP 5 – NO ASSISTANCE – ALL BY THEMSELVES There is no feedback on how to improve. It’s all trial and error .
  55. Creating a Newsletter Experience There is no environment or community

    to plug into to learn from other peoples successes and failures.
  56. Creating a Newsletter Experience There is no environment or community

    to plug into to learn from other peoples successes and failures. At the end, the average non tech background person/business stops after their first newsletter.
  57. Creating a Newsletter Experience There is no environment or community

    to plug into to learn from other peoples successes and failures. At the end, the average non tech background person/business stops after their first newsletter. Is there a solution? There is no environment or community to plug into to learn from other peoples successes and failures. At the end, the average non tech background person/business stops after their first newsletter. Is there a solution?
  58. Creating a Newsletter Experience There is no environment or community

    to plug into to learn from other peoples successes and failures. At the end, the average non tech background person/business stops after their first newsletter. Is there a solution? Yes there is, Welcome to FinancialStuff.ca. There is no environment or community to plug into to learn from other peoples successes and failures. At the end, the average non tech background person/business stops after their first newsletter. Is there a solution? Yes there is, Welcome to FinancialStuff.ca.
  59. FinancialStuff.ca Experience STEP 1 – Design Instead of providing thousands

    of designs, HippoContact provides 1 design. http://financialstuff.ca/newsletter/view/AAAAA/37/
  60. FinancialStuff.ca Experience STEP 1 – Design Instead of providing thousands

    of designs, HippoContact provides 1 design. We put all of our focus and resources into a single newsletter design/function. http://financialstuff.ca/newsletter/view/AAAAA/37/
  61. FinancialStuff.ca Experience STEP 1 – Design Instead of providing thousands

    of designs, HippoContact provides 1 design. We put all of our focus and resources into a single newsletter design/function. This wiped out the tech and design decisions in making a traditional newsletter. http://financialstuff.ca/newsletter/view/AAAAA/37/
  62. FinancialStuff.ca Experience STEP 1 – Design Instead of providing thousands

    of designs, HippoContact provides 1 design. We put all of our focus and resources into a single newsletter design/function. This wiped out the tech and design decisions in making a traditional newsletter. STEP 2 – Content http://financialstuff.ca/newsletter/view/AAAAA/37/ STEP 1 – Design Instead of providing thousands of designs, HippoContact provides 1 design. We put all of our focus and resources into a single newsletter design/function. This wiped out the tech and design decisions in making a traditional newsletter. STEP 2 – Content
  63. FinancialStuff.ca Experience STEP 1 – Design Instead of providing thousands

    of designs, HippoContact provides 1 design. We put all of our focus and resources into a single newsletter design/function. This wiped out the tech and design decisions in making a traditional newsletter. STEP 2 – Content In order to make a newsletter consistently readable, there are 3 categories of content a person/business wants to create. http://financialstuff.ca/newsletter/view/AAAAA/37/ STEP 1 – Design Instead of providing thousands of designs, HippoContact provides 1 design. We put all of our focus and resources into a single newsletter design/function. This wiped out the tech and design decisions in making a traditional newsletter. STEP 2 – Content In order to make a newsletter consistently readable, there are 3 categories of content a person/business wants to create.
  64. FinancialStuff.ca Experience STEP 1 – Design Instead of providing thousands

    of designs, HippoContact provides 1 design. We put all of our focus and resources into a single newsletter design/function. This wiped out the tech and design decisions in making a traditional newsletter. STEP 2 – Content In order to make a newsletter consistently readable, there are 3 categories of content a person/business wants to create. 1. Personal STEP 1 – Design Instead of providing thousands of designs, HippoContact provides 1 design. We put all of our focus and resources into a single newsletter design/function. This wiped out the tech and design decisions in making a traditional newsletter. STEP 2 – Content In order to make a newsletter consistently readable, there are 3 categories of content a person/business wants to create. 1. Personal
  65. FinancialStuff.ca Experience STEP 1 – Design Instead of providing thousands

    of designs, HippoContact provides 1 design. We put all of our focus and resources into a single newsletter design/function. This wiped out the tech and design decisions in making a traditional newsletter. STEP 2 – Content In order to make a newsletter consistently readable, there are 3 categories of content a person/business wants to create. 1. Personal 2. Entertaining STEP 1 – Design Instead of providing thousands of designs, HippoContact provides 1 design. We put all of our focus and resources into a single newsletter design/function. This wiped out the tech and design decisions in making a traditional newsletter. STEP 2 – Content In order to make a newsletter consistently readable, there are 3 categories of content a person/business wants to create. 1. Personal 2. Entertaining
  66. FinancialStuff.ca Experience STEP 1 – Design Instead of providing thousands

    of designs, HippoContact provides 1 design. We put all of our focus and resources into a single newsletter design/function. This wiped out the tech and design decisions in making a traditional newsletter. STEP 2 – Content In order to make a newsletter consistently readable, there are 3 categories of content a person/business wants to create. 1. Personal 2. Entertaining 3. Business STEP 1 – Design Instead of providing thousands of designs, HippoContact provides 1 design. We put all of our focus and resources into a single newsletter design/function. This wiped out the tech and design decisions in making a traditional newsletter. STEP 2 – Content In order to make a newsletter consistently readable, there are 3 categories of content a person/business wants to create. 1. Personal 2. Entertaining 3. Business
  67. FinancialStuff.ca Experience STEP 1 – Design Instead of providing thousands

    of designs, HippoContact provides 1 design. We put all of our focus and resources into a single newsletter design/function. This wiped out the tech and design decisions in making a traditional newsletter. STEP 2 – Content In order to make a newsletter consistently readable, there are 3 categories of content a person/business wants to create. 1. Personal 2. Entertaining 3. Business This is similar to your experience on facebook. STEP 1 – Design Instead of providing thousands of designs, HippoContact provides 1 design. We put all of our focus and resources into a single newsletter design/function. This wiped out the tech and design decisions in making a traditional newsletter. STEP 2 – Content In order to make a newsletter consistently readable, there are 3 categories of content a person/business wants to create. 1. Personal 2. Entertaining 3. Business This is similar to your experience on facebook.
  68. FinancialStuff.ca Experience STEP 1 – Design Instead of providing thousands

    of designs, HippoContact provides 1 design. We put all of our focus and resources into a single newsletter design/function. This wiped out the tech and design decisions in making a traditional newsletter. STEP 2 – Content In order to make a newsletter consistently readable, there are 3 categories of content a person/business wants to create. 1. Personal 2. Entertaining 3. Business This is similar to your experience on facebook. When you are on facebook you are looking at personal, entertaining and business type content. STEP 1 – Design Instead of providing thousands of designs, HippoContact provides 1 design. We put all of our focus and resources into a single newsletter design/function. This wiped out the tech and design decisions in making a traditional newsletter. STEP 2 – Content In order to make a newsletter consistently readable, there are 3 categories of content a person/business wants to create. 1. Personal 2. Entertaining 3. Business This is similar to your experience on facebook. When you are on facebook you are looking at personal, entertaining and business type content.
  69. FinancialStuff.ca Experience If your facebook feed was all business, you

    would not be using facebook. Same rules apply to newsletters.
  70. FinancialStuff.ca Experience If your facebook feed was all business, you

    would not be using facebook. Same rules apply to newsletters. STEP 3 – DATABASE
  71. FinancialStuff.ca Experience If your facebook feed was all business, you

    would not be using facebook. Same rules apply to newsletters. STEP 3 – DATABASE We recognized very quickly that most business did not have their contact lists in order.
  72. FinancialStuff.ca Experience If your facebook feed was all business, you

    would not be using facebook. Same rules apply to newsletters. STEP 3 – DATABASE We recognized very quickly that most business did not have their contact lists in order. To solve this, we created a service in where one of our Techs would go on to your computer via screen sharing software and extract all of your emails for you. If your facebook feed was all business, you would not be using facebook. Same rules apply to newsletters. STEP 3 – DATABASE We recognized very quickly that most business did not have their contact lists in order. To solve this, we created a service in where one of our Techs would go on to your computer via screen sharing software and extract all of your emails for you.
  73. FinancialStuff.ca Experience If your facebook feed was all business, you

    would not be using facebook. Same rules apply to newsletters. STEP 3 – DATABASE We recognized very quickly that most business did not have their contact lists in order. To solve this, we created a service in where one of our Techs would go on to your computer via screen sharing software and extract all of your emails for you. Here is a list of all the sources we will extract from. If your facebook feed was all business, you would not be using facebook. Same rules apply to newsletters. STEP 3 – DATABASE We recognized very quickly that most business did not have their contact lists in order. To solve this, we created a service in where one of our Techs would go on to your computer via screen sharing software and extract all of your emails for you. Here is a list of all the sources we will extract from.
  74. FinancialStuff.ca Experience If your facebook feed was all business, you

    would not be using facebook. Same rules apply to newsletters. STEP 3 – DATABASE We recognized very quickly that most business did not have their contact lists in order. To solve this, we created a service in where one of our Techs would go on to your computer via screen sharing software and extract all of your emails for you. Here is a list of all the sources we will extract from. For your email accounts, we have built scripts to extract from the “from”, “to” and “cc” fields. If your facebook feed was all business, you would not be using facebook. Same rules apply to newsletters. STEP 3 – DATABASE We recognized very quickly that most business did not have their contact lists in order. To solve this, we created a service in where one of our Techs would go on to your computer via screen sharing software and extract all of your emails for you. Here is a list of all the sources we will extract from. For your email accounts, we have built scripts to extract from the “from”, “to” and “cc” fields.
  75. FinancialStuff.ca Experience If your facebook feed was all business, you

    would not be using facebook. Same rules apply to newsletters. STEP 3 – DATABASE We recognized very quickly that most business did not have their contact lists in order. To solve this, we created a service in where one of our Techs would go on to your computer via screen sharing software and extract all of your emails for you. Here is a list of all the sources we will extract from. For your email accounts, we have built scripts to extract from the “from”, “to” and “cc” fields. This is where thousands of emails exist. If your facebook feed was all business, you would not be using facebook. Same rules apply to newsletters. STEP 3 – DATABASE We recognized very quickly that most business did not have their contact lists in order. To solve this, we created a service in where one of our Techs would go on to your computer via screen sharing software and extract all of your emails for you. Here is a list of all the sources we will extract from. For your email accounts, we have built scripts to extract from the “from”, “to” and “cc” fields. This is where thousands of emails exist.
  76. FinancialStuff.ca Experience If your facebook feed was all business, you

    would not be using facebook. Same rules apply to newsletters. STEP 3 – DATABASE We recognized very quickly that most business did not have their contact lists in order. To solve this, we created a service in where one of our Techs would go on to your computer via screen sharing software and extract all of your emails for you. Here is a list of all the sources we will extract from. For your email accounts, we have built scripts to extract from the “from”, “to” and “cc” fields. This is where thousands of emails exist. Average extraction is 2000 to 6000 emails. If your facebook feed was all business, you would not be using facebook. Same rules apply to newsletters. STEP 3 – DATABASE We recognized very quickly that most business did not have their contact lists in order. To solve this, we created a service in where one of our Techs would go on to your computer via screen sharing software and extract all of your emails for you. Here is a list of all the sources we will extract from. For your email accounts, we have built scripts to extract from the “from”, “to” and “cc” fields. This is where thousands of emails exist. Average extraction is 2000 to 6000 emails.
  77. FinancialStuff.ca Experience If your facebook feed was all business, you

    would not be using facebook. Same rules apply to newsletters. STEP 3 – DATABASE We recognized very quickly that most business did not have their contact lists in order. To solve this, we created a service in where one of our Techs would go on to your computer via screen sharing software and extract all of your emails for you. Here is a list of all the sources we will extract from. For your email accounts, we have built scripts to extract from the “from”, “to” and “cc” fields. This is where thousands of emails exist. Average extraction is 2000 to 6000 emails. This service solves the contact list / database issue. If your facebook feed was all business, you would not be using facebook. Same rules apply to newsletters. STEP 3 – DATABASE We recognized very quickly that most business did not have their contact lists in order. To solve this, we created a service in where one of our Techs would go on to your computer via screen sharing software and extract all of your emails for you. Here is a list of all the sources we will extract from. For your email accounts, we have built scripts to extract from the “from”, “to” and “cc” fields. This is where thousands of emails exist. Average extraction is 2000 to 6000 emails. This service solves the contact list / database issue.
  78. FinancialStuff.ca Experience STEP 4 – SEND OUT THE NEWSLETTER Newsletter

    is sent out! What exactly did that person send out?
  79. FinancialStuff.ca Experience STEP 4 – SEND OUT THE NEWSLETTER Newsletter

    is sent out! What exactly did that person send out? 1. Excellent designed templated newsletter
  80. FinancialStuff.ca Experience STEP 4 – SEND OUT THE NEWSLETTER Newsletter

    is sent out! What exactly did that person send out? 1. Excellent designed templated newsletter 2. With content that people will read (Personal/Entertaining/Business)
  81. FinancialStuff.ca Experience STEP 4 – SEND OUT THE NEWSLETTER Newsletter

    is sent out! What exactly did that person send out? 1. Excellent designed templated newsletter 2. With content that people will read (Personal/Entertaining/Business) 3. To a large contact list STEP 4 – SEND OUT THE NEWSLETTER Newsletter is sent out! What exactly did that person send out? 1. Excellent designed templated newsletter 2. With content that people will read (Personal/Entertaining/Business) 3. To a large contact list
  82. FinancialStuff.ca Experience STEP 4 – SEND OUT THE NEWSLETTER Newsletter

    is sent out! What exactly did that person send out? 1. Excellent designed templated newsletter 2. With content that people will read (Personal/Entertaining/Business) 3. To a large contact list The Result? STEP 4 – SEND OUT THE NEWSLETTER Newsletter is sent out! What exactly did that person send out? 1. Excellent designed templated newsletter 2. With content that people will read (Personal/Entertaining/Business) 3. To a large contact list The Result?
  83. FinancialStuff.ca Experience STEP 4 – SEND OUT THE NEWSLETTER Newsletter

    is sent out! What exactly did that person send out? 1. Excellent designed templated newsletter 2. With content that people will read (Personal/Entertaining/Business) 3. To a large contact list The Result? 1. People replied back directly via email. STEP 4 – SEND OUT THE NEWSLETTER Newsletter is sent out! What exactly did that person send out? 1. Excellent designed templated newsletter 2. With content that people will read (Personal/Entertaining/Business) 3. To a large contact list The Result? 1. People replied back directly via email.
  84. FinancialStuff.ca Experience STEP 4 – SEND OUT THE NEWSLETTER Newsletter

    is sent out! What exactly did that person send out? 1. Excellent designed templated newsletter 2. With content that people will read (Personal/Entertaining/Business) 3. To a large contact list The Result? 1. People replied back directly via email. 2. People replied via social media. STEP 4 – SEND OUT THE NEWSLETTER Newsletter is sent out! What exactly did that person send out? 1. Excellent designed templated newsletter 2. With content that people will read (Personal/Entertaining/Business) 3. To a large contact list The Result? 1. People replied back directly via email. 2. People replied via social media.
  85. FinancialStuff.ca Experience STEP 4 – SEND OUT THE NEWSLETTER Newsletter

    is sent out! What exactly did that person send out? 1. Excellent designed templated newsletter 2. With content that people will read (Personal/Entertaining/Business) 3. To a large contact list The Result? 1. People replied back directly via email. 2. People replied via social media. 3. Full tracking of all activities from the newsletter STEP 4 – SEND OUT THE NEWSLETTER Newsletter is sent out! What exactly did that person send out? 1. Excellent designed templated newsletter 2. With content that people will read (Personal/Entertaining/Business) 3. To a large contact list The Result? 1. People replied back directly via email. 2. People replied via social media. 3. Full tracking of all activities from the newsletter
  86. FinancialStuff.ca Experience STEP 4 – SEND OUT THE NEWSLETTER Newsletter

    is sent out! What exactly did that person send out? 1. Excellent designed templated newsletter 2. With content that people will read (Personal/Entertaining/Business) 3. To a large contact list The Result? 1. People replied back directly via email. 2. People replied via social media. 3. Full tracking of all activities from the newsletter 4. And lots more… STEP 4 – SEND OUT THE NEWSLETTER Newsletter is sent out! What exactly did that person send out? 1. Excellent designed templated newsletter 2. With content that people will read (Personal/Entertaining/Business) 3. To a large contact list The Result? 1. People replied back directly via email. 2. People replied via social media. 3. Full tracking of all activities from the newsletter 4. And lots more…
  87. FinancialStuff.ca Experience STEP 4 – SEND OUT THE NEWSLETTER Newsletter

    is sent out! What exactly did that person send out? 1. Excellent designed templated newsletter 2. With content that people will read (Personal/Entertaining/Business) 3. To a large contact list The Result? 1. People replied back directly via email. 2. People replied via social media. 3. Full tracking of all activities from the newsletter 4. And lots more… Will they sent out another? STEP 4 – SEND OUT THE NEWSLETTER Newsletter is sent out! What exactly did that person send out? 1. Excellent designed templated newsletter 2. With content that people will read (Personal/Entertaining/Business) 3. To a large contact list The Result? 1. People replied back directly via email. 2. People replied via social media. 3. Full tracking of all activities from the newsletter 4. And lots more… Will they sent out another?
  88. FinancialStuff.ca Experience STEP 4 – SEND OUT THE NEWSLETTER Newsletter

    is sent out! What exactly did that person send out? 1. Excellent designed templated newsletter 2. With content that people will read (Personal/Entertaining/Business) 3. To a large contact list The Result? 1. People replied back directly via email. 2. People replied via social media. 3. Full tracking of all activities from the newsletter 4. And lots more… Will they sent out another? Yes, once a person sends out their first newsletter, they are hooked. There is to much action derived from creating a list of people they know and sending content they will interact with. STEP 4 – SEND OUT THE NEWSLETTER Newsletter is sent out! What exactly did that person send out? 1. Excellent designed templated newsletter 2. With content that people will read (Personal/Entertaining/Business) 3. To a large contact list The Result? 1. People replied back directly via email. 2. People replied via social media. 3. Full tracking of all activities from the newsletter 4. And lots more… Will they sent out another? Yes, once a person sends out their first newsletter, they are hooked. There is to much action derived from creating a list of people they know and sending content they will interact with.
  89. FinancialStuff.ca Experience STEP 5 – NOT BY YOURSELF You do

    not have to go through this process by yourself. We have created an event system in where members of FinancialStuff.ca will help other members to implement all of the steps.
  90. FinancialStuff.ca Experience STEP 5 – NOT BY YOURSELF You do

    not have to go through this process by yourself. We have created an event system in where members of FinancialStuff.ca will help other members to implement all of the steps. You may ask why would another member help you?
  91. FinancialStuff.ca Experience STEP 5 – NOT BY YOURSELF You do

    not have to go through this process by yourself. We have created an event system in where members of FinancialStuff.ca will help other members to implement all of the steps. You may ask why would another member help you? It turns out, helping other business solve common business problems is an excellent way to build relationships and friendships! STEP 5 – NOT BY YOURSELF You do not have to go through this process by yourself. We have created an event system in where members of FinancialStuff.ca will help other members to implement all of the steps. You may ask why would another member help you? It turns out, helping other business solve common business problems is an excellent way to build relationships and friendships!
  92. FinancialStuff.ca Experience STEP 5 – NOT BY YOURSELF You do

    not have to go through this process by yourself. We have created an event system in where members of FinancialStuff.ca will help other members to implement all of the steps. You may ask why would another member help you? It turns out, helping other business solve common business problems is an excellent way to build relationships and friendships! The pay it forward model only works if you have something to pay it forward with. STEP 5 – NOT BY YOURSELF You do not have to go through this process by yourself. We have created an event system in where members of FinancialStuff.ca will help other members to implement all of the steps. You may ask why would another member help you? It turns out, helping other business solve common business problems is an excellent way to build relationships and friendships! The pay it forward model only works if you have something to pay it forward with.
  93. FinancialStuff.ca Experience STEP 5 – NOT BY YOURSELF You do

    not have to go through this process by yourself. We have created an event system in where members of FinancialStuff.ca will help other members to implement all of the steps. You may ask why would another member help you? It turns out, helping other business solve common business problems is an excellent way to build relationships and friendships! The pay it forward model only works if you have something to pay it forward with. When you become good at FinancialStuff.ca, you become awesome at databasing + newsletters. STEP 5 – NOT BY YOURSELF You do not have to go through this process by yourself. We have created an event system in where members of FinancialStuff.ca will help other members to implement all of the steps. You may ask why would another member help you? It turns out, helping other business solve common business problems is an excellent way to build relationships and friendships! The pay it forward model only works if you have something to pay it forward with. When you become good at FinancialStuff.ca, you become awesome at databasing + newsletters.
  94. FinancialStuff.ca Experience STEP 5 – NOT BY YOURSELF You do

    not have to go through this process by yourself. We have created an event system in where members of FinancialStuff.ca will help other members to implement all of the steps. You may ask why would another member help you? It turns out, helping other business solve common business problems is an excellent way to build relationships and friendships! The pay it forward model only works if you have something to pay it forward with. When you become good at FinancialStuff.ca, you become awesome at databasing + newsletters. A skill set that is needed by most businesses and business people. STEP 5 – NOT BY YOURSELF You do not have to go through this process by yourself. We have created an event system in where members of FinancialStuff.ca will help other members to implement all of the steps. You may ask why would another member help you? It turns out, helping other business solve common business problems is an excellent way to build relationships and friendships! The pay it forward model only works if you have something to pay it forward with. When you become good at FinancialStuff.ca, you become awesome at databasing + newsletters. A skill set that is needed by most businesses and business people.
  95. FinancialStuff.ca Next Step Next Step… Next step is to join

    us at one of our workshops. Email back the person who sent you this link. They will most likely be starting an event within the next week.
  96. FinancialStuff.ca Next Step Next Step… Next step is to join

    us at one of our workshops. Email back the person who sent you this link. They will most likely be starting an event within the next week. On average it will take 4 – 1 hour sessions to get your lists complete + 1st newsletter sent.
  97. FinancialStuff.ca Next Step Next Step… Next step is to join

    us at one of our workshops. Email back the person who sent you this link. They will most likely be starting an event within the next week. On average it will take 4 – 1 hour sessions to get your lists complete + 1st newsletter sent. Thank you for taking the time to go through this and good luck with your first newsletter! Next Step… Next step is to join us at one of our workshops. Email back the person who sent you this link. They will most likely be starting an event within the next week. On average it will take 4 – 1 hour sessions to get your lists complete + 1st newsletter sent. Thank you for taking the time to go through this and good luck with your first newsletter!