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Let's Be Brutally Honest About Operations and Pricing for Web Agencies - Front-End Conf 2014
Rob
July 12, 2014
Business
4
210
Let's Be Brutally Honest About Operations and Pricing for Web Agencies - Front-End Conf 2014
Rob
July 12, 2014
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Transcript
Rob Harr Let's Be Brutally Honest About Operations and
Pricing for Web Agencies @robertharr
I AM NOT A LAWYER! This is really small print
that Rob Harr is not a lawyer. All of the things that he says should be checked with an actual lawyer who know what the heck they are doing. This is not a time that I would suggest that you “Better call Saul”.
None
Hello!!
None
Let’s talk about money.
Let's Be Brutally Honest About Operations and Pricing for
Web Agencies HUMBLE BEGINNINGS
Don't tell anyone ! I am a backend developer.
FORGE
Failure?
None
None
None
Let's Be Brutally Honest About Operations and Pricing for
Web Agencies Operations
What is operations?
Figure out what you make, then spend less than that!
None
It is all about cash flow.
Most of our costs are fairly consistent and predictable.
Micro-Cash flow
None
None
6 months
Freedom is not free.
Business Forecasting
Let's Be Brutally Honest About Operations and Pricing for
Web Agencies Pricing
Fixed Pricing
Hourly Pricing
Value Pricing
There is no right answer!
Focus on adding value.
None
Hourly
Initial Engagements
$165
Collaborative Pricing
None
20% Deposit
Weekly invoices
Work for hire.
None
Let's Be Brutally Honest About Operations and Pricing for
Web Agencies SOME GOOD IDEAS
Know your terms.
Get a line of credit before you need it.
Get professional help!
Know your legal documents.
http://msabundle.com/
Find some owner friends.
Train your clients to think about your pricing model.
Have difficult conversations.
Decide as a team what parts of a project should
be experimented with.
Track your time.
Increase your rates.
Find better clients.
Plan for taxes all year long.
Save your cash.
Let's Be Brutally Honest About Operations and Pricing for
Web Agencies WRAP IT UP
There are no shortcuts.
No one should be able to dictate the terms in
which you do business.
Rob’s two basic rules for happiness in business:
Rule 1: Life is too short to work with people
you hate.
Rule 2: If you ever become annoyed by a client,
it is only because you are not charging them enough money.
The real secret to what little success we have had
at Sparkbox.
Confidence
Want more? ! Businessology Podcast ! Digital Business Summit
Questions?
THANKS! @robertharr
[email protected]