Let's Be Brutally Honest About Operations and 
Pricing for Web Agencies - Front-End Conf 2014

Transcript

1. Rob Harr Let's Be Brutally Honest About Operations and 


   Pricing for Web Agencies @robertharr

2. I AM NOT A LAWYER! This is really small print

   that Rob Harr is not a lawyer. All of the things that he says should be checked with an actual lawyer who know what the heck they are doing. This is not a time that I would suggest that you “Better call Saul”.
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4. Hello!!

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6. Let’s talk about money.

7. Let's Be Brutally Honest About Operations and 
 Pricing for

   Web Agencies HUMBLE BEGINNINGS

8. Don't tell anyone ! I am a backend developer.

9. FORGE

10. Failure?

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14. Let's Be Brutally Honest About Operations and 
 Pricing for

    Web Agencies Operations

15. What is operations?

16. Figure out what you make, then spend less than that!

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18. It is all about cash flow.

19. Most of our costs are fairly consistent and predictable.

20. Micro-Cash flow

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23. 6 months

24. Freedom is not free.

25. Business Forecasting

26. Let's Be Brutally Honest About Operations and 
 Pricing for

    Web Agencies Pricing

27. Fixed Pricing

28. Hourly Pricing

29. Value Pricing

30. There is no right answer!

31. Focus on adding value.

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33. Hourly

34. Initial Engagements

35. $165

36. Collaborative Pricing

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38. 20% Deposit

39. Weekly invoices

40. Work for hire.

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42. Let's Be Brutally Honest About Operations and 
 Pricing for

    Web Agencies SOME GOOD IDEAS

43. Know your terms.

44. Get a line of credit before you need it.

45. Get professional help!

46. Know your legal documents.

47. http://msabundle.com/

48. Find some owner friends.

49. Train your clients to think about your pricing model.

50. Have difficult conversations.

51. Decide as a team what parts of a project should

    be experimented with.

52. Track your time.

53. Increase your rates.

54. Find better clients.

55. Plan for taxes all year long.

56. Save your cash.

57. Let's Be Brutally Honest About Operations and 
 Pricing for

    Web Agencies WRAP IT UP

58. There are no shortcuts.

59. No one should be able to dictate the terms in

    which you do business.

60. Rob’s two basic rules for happiness in business:

61. Rule 1:
    Life is too short to work with people

    you hate.

62. Rule 2:
    If you ever become annoyed by a client,

    it is only because you are not charging them enough money.

63. The real secret to what little success we have had

    at Sparkbox.

64. Confidence

65. Want more? ! Businessology Podcast ! Digital Business Summit

66. Questions?

67. THANKS! @robertharr rob@heysparkbox.com