Let's Be Brutally Honest About Operations and Pricing for Web Agencies - Front-End Conf 2014

Transcript

1. Rob Harr Let's Be Brutally Honest About Operations and 
 Pricing for Web Agencies @robertharr
2. I AM NOT A LAWYER! This is really small print that Rob Harr is not a lawyer. All of the things that he says should be checked with an actual lawyer who know what the heck they are doing. This is not a time that I would suggest that you “Better call Saul”.
4. Hello!!
6. Let’s talk about money.
7. Let's Be Brutally Honest About Operations and 
 Pricing for Web Agencies HUMBLE BEGINNINGS
8. Don't tell anyone ! I am a backend developer.
9. FORGE
10. Failure?
14. Let's Be Brutally Honest About Operations and 
 Pricing for Web Agencies Operations
15. What is operations?
16. Figure out what you make, then spend less than that!
18. It is all about cash flow.
19. Most of our costs are fairly consistent and predictable.
20. Micro-Cash flow
23. 6 months
24. Freedom is not free.
25. Business Forecasting
26. Let's Be Brutally Honest About Operations and 
 Pricing for Web Agencies Pricing
27. Fixed Pricing
28. Hourly Pricing
29. Value Pricing
30. There is no right answer!
31. Focus on adding value.
33. Hourly
34. Initial Engagements
35. $165
36. Collaborative Pricing
38. 20% Deposit
39. Weekly invoices
40. Work for hire.
42. Let's Be Brutally Honest About Operations and 
 Pricing for Web Agencies SOME GOOD IDEAS
43. Know your terms.
44. Get a line of credit before you need it.
45. Get professional help!
46. Know your legal documents.
47. http://msabundle.com/
48. Find some owner friends.
49. Train your clients to think about your pricing model.
50. Have difficult conversations.
51. Decide as a team what parts of a project should be experimented with.
52. Track your time.
53. Increase your rates.
54. Find better clients.
55. Plan for taxes all year long.
56. Save your cash.
57. Let's Be Brutally Honest About Operations and 
 Pricing for Web Agencies WRAP IT UP
58. There are no shortcuts.
59. No one should be able to dictate the terms in which you do business.
60. Rob’s two basic rules for happiness in business:
61. Rule 1:
    Life is too short to work with people you hate.
62. Rule 2:
    If you ever become annoyed by a client, it is only because you are not charging them enough money.
63. The real secret to what little success we have had at Sparkbox.
64. Confidence
65. Want more? ! Businessology Podcast ! Digital Business Summit
66. Questions?
67. THANKS! @robertharr rob@heysparkbox.com