Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Let's Be Brutally Honest About Operations and 
Pricing for Web Agencies - Front-End Conf 2014

7a6f8abf3af4af2ab8720782b06c9d77?s=47 Rob
July 12, 2014
Business
4
190

Let's Be Brutally Honest About Operations and 
Pricing for Web Agencies - Front-End Conf 2014

7a6f8abf3af4af2ab8720782b06c9d77?s=128

Rob

July 12, 2014
Tweet

More Decks by Rob

See All by Rob
7a6f8abf3af4af2ab8720782b06c9d77?s=48 robharr
0
19
7a6f8abf3af4af2ab8720782b06c9d77?s=48 robharr
0
12
7a6f8abf3af4af2ab8720782b06c9d77?s=48 robharr
0
44
7a6f8abf3af4af2ab8720782b06c9d77?s=48 robharr
0
78
7a6f8abf3af4af2ab8720782b06c9d77?s=48 robharr
1
27
7a6f8abf3af4af2ab8720782b06c9d77?s=48 robharr
0
34
7a6f8abf3af4af2ab8720782b06c9d77?s=48 robharr
1
150
7a6f8abf3af4af2ab8720782b06c9d77?s=48 robharr
0
75
7a6f8abf3af4af2ab8720782b06c9d77?s=48 robharr
0
120

Other Decks in Business

See All in Business
C16ca934da8c589c2ef48b5030511909?s=48 hrdivision
0
250
1abbf9fbb818cebee2ddad7cc5699172?s=48 jun_ikematsu
0
380
B296ca80b4f97c6ad4ec410d58290ca1?s=48 nozomi
5
4.5k
525442fc70ca92f82ae503f826956137?s=48 finengine
1
690
96bcf520fa2f37855de45215fd1a39af?s=48 flux
0
1.1k
77f0ccd90326ba61f303e009f0adaa5b?s=48 ist0
1
210
68c4ac2b12ccdabce0b15d6657aa8d6b?s=48 viven_inc
0
230
F47165235430fd21635b39849d94e7c8?s=48 marie_goto
1
160
B59d619bc42055f1291fe6f5d31b2471?s=48 roxxrecurit
5
5k
Da0645e18ef49fe123342b82cebfc564?s=48 hr_team_aperza
4
34k
0a8223fc6688268d6eb83840aec84e24?s=48 ymto
0
160
00631928cdac57c42d3418b85570b450?s=48 xicapr
0
110

Featured

See All Featured
0c6fd6a08d0f898159cda7cafcacf07f?s=48 afnizarnur
178
14k
Fde6c3a50ca518a909ef35c22c0ee0e4?s=48 destraynor
222
47k
C51b39fa3c79ccb99dcb8a076bc98287?s=48 brianwarren
82
4.8k
2bb923c57a1fdc3a2eb484bb8d565fd2?s=48 ufuk
57
5.5k
20bfe76b3d6105641f879fe45cfc9272?s=48 bkeepers
PRO
409
58k
95d9f37115fbb0d13135d0f77132f856?s=48 morganepeng
96
14k
E190023b66e2b8aa73a842b106920c93?s=48 zenorocha
298
40k
A9704266587836f7e784235e5073b93e?s=48 jmmastey
11
740
78b475797a14c84799063c7cd073962f?s=48 holman
448
140k
C0b42577cfc2b321be3474618107e933?s=48 samanthasiow
59
6.5k
Dafc4723e9a1c067796c0fec6f509774?s=48 lemiorhan
629
48k
1b8ad785acdd1ce1c99914b1c2a4e10e?s=48 sugarenia
233
890k

Transcript

  1. Rob Harr Let's Be Brutally Honest About Operations and 


    Pricing for Web Agencies @robertharr

  2. I AM NOT A LAWYER! This is really small print

    that Rob Harr is not a lawyer. All of the things that he says should be checked with an actual lawyer who know what the heck they are doing. This is not a time that I would suggest that you “Better call Saul”.
  3. None

  4. Hello!!

  5. None

  6. Let’s talk about money.

  7. Let's Be Brutally Honest About Operations and 
 Pricing for

    Web Agencies HUMBLE BEGINNINGS

  8. Don't tell anyone ! I am a backend developer.

  9. FORGE

  10. Failure?

  11. None
  12. None
  13. None

  14. Let's Be Brutally Honest About Operations and 
 Pricing for

    Web Agencies Operations

  15. What is operations?

  16. Figure out what you make, then spend less than that!

  17. None

  18. It is all about cash flow.

  19. Most of our costs are fairly consistent and predictable.

  20. Micro-Cash flow

  21. None
  22. None

  23. 6 months

  24. Freedom is not free.

  25. Business Forecasting

  26. Let's Be Brutally Honest About Operations and 
 Pricing for

    Web Agencies Pricing

  27. Fixed Pricing

  28. Hourly Pricing

  29. Value Pricing

  30. There is no right answer!

  31. Focus on adding value.

  32. None

  33. Hourly

  34. Initial Engagements

  35. $165

  36. Collaborative Pricing

  37. None

  38. 20% Deposit

  39. Weekly invoices

  40. Work for hire.

  41. None

  42. Let's Be Brutally Honest About Operations and 
 Pricing for

    Web Agencies SOME GOOD IDEAS

  43. Know your terms.

  44. Get a line of credit before you need it.

  45. Get professional help!

  46. Know your legal documents.

  47. http://msabundle.com/

  48. Find some owner friends.

  49. Train your clients to think about your pricing model.

  50. Have difficult conversations.

  51. Decide as a team what parts of a project should

    be experimented with.

  52. Track your time.

  53. Increase your rates.

  54. Find better clients.

  55. Plan for taxes all year long.

  56. Save your cash.

  57. Let's Be Brutally Honest About Operations and 
 Pricing for

    Web Agencies WRAP IT UP

  58. There are no shortcuts.

  59. No one should be able to dictate the terms in

    which you do business.

  60. Rob’s two basic rules for happiness in business:

  61. Rule 1: Life is too short to work with people

    you hate.

  62. Rule 2: If you ever become annoyed by a client,

    it is only because you are not charging them enough money.

  63. The real secret to what little success we have had

    at Sparkbox.

  64. Confidence

  65. Want more? ! Businessology Podcast ! Digital Business Summit

  66. Questions?

  67. THANKS! @robertharr rob@heysparkbox.com