Let's Be Brutally Honest About Operations and 
Pricing for Web Agencies - Front-End Conf 2014

Transcript

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   Rob Harr Let's Be Brutally Honest About Operations and 


   Pricing for Web Agencies @robertharr
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   I AM NOT A LAWYER! This is really small print

   that Rob Harr is not a lawyer. All of the things that he says should be checked with an actual lawyer who know what the heck they are doing. This is not a time that I would suggest that you “Better call Saul”.
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   Hello!!

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   Let’s talk about money.

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   Let's Be Brutally Honest About Operations and 
 Pricing for

   Web Agencies HUMBLE BEGINNINGS
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   Don't tell anyone ! I am a backend developer.

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   FORGE

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    Failure?

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    Let's Be Brutally Honest About Operations and 
 Pricing for

    Web Agencies Operations
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    What is operations?

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    Figure out what you make, then spend less than that!

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    It is all about cash flow.

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    Most of our costs are fairly consistent and predictable.

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    Micro-Cash flow

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    6 months

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    Freedom is not free.

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    Business Forecasting

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    Let's Be Brutally Honest About Operations and 
 Pricing for

    Web Agencies Pricing
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    Fixed Pricing

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    Hourly Pricing

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    Value Pricing

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    There is no right answer!

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    Focus on adding value.

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    Hourly

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    Initial Engagements

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    $165

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    Collaborative Pricing

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    None
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    20% Deposit

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    Weekly invoices

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    Work for hire.

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    Let's Be Brutally Honest About Operations and 
 Pricing for

    Web Agencies SOME GOOD IDEAS
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    Know your terms.

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    Get a line of credit before you need it.

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    Get professional help!

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    Know your legal documents.

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    http://msabundle.com/

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    Find some owner friends.

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    Train your clients to think about your pricing model.

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    Have difficult conversations.

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    Decide as a team what parts of a project should

    be experimented with.
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    Track your time.

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    Increase your rates.

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    Find better clients.

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    Plan for taxes all year long.

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    Save your cash.

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    Let's Be Brutally Honest About Operations and 
 Pricing for

    Web Agencies WRAP IT UP
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    There are no shortcuts.

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    No one should be able to dictate the terms in

    which you do business.
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    Rob’s two basic rules for happiness in business:

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    Rule 1:
    Life is too short to work with people

    you hate.
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    Rule 2:
    If you ever become annoyed by a client,

    it is only because you are not charging them enough money.
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    The real secret to what little success we have had

    at Sparkbox.
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    Confidence

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    Want more? ! Businessology Podcast ! Digital Business Summit

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    Questions?

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    THANKS! @robertharr rob@heysparkbox.com