Let's Be Brutally Honest About Operations and 
Pricing for Web Agencies - Front-End Conf 2014

7a6f8abf3af4af2ab8720782b06c9d77?s=47 Rob
July 12, 2014

Let's Be Brutally Honest About Operations and 
Pricing for Web Agencies - Front-End Conf 2014

7a6f8abf3af4af2ab8720782b06c9d77?s=128

Rob

July 12, 2014
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Transcript

  1. Rob Harr Let's Be Brutally Honest About Operations and 


    Pricing for Web Agencies @robertharr
  2. I AM NOT A LAWYER! This is really small print

    that Rob Harr is not a lawyer. All of the things that he says should be checked with an actual lawyer who know what the heck they are doing. This is not a time that I would suggest that you “Better call Saul”.
  3. None
  4. Hello!!

  5. None
  6. Let’s talk about money.

  7. Let's Be Brutally Honest About Operations and 
 Pricing for

    Web Agencies HUMBLE BEGINNINGS
  8. Don't tell anyone ! I am a backend developer.

  9. FORGE

  10. Failure?

  11. None
  12. None
  13. None
  14. Let's Be Brutally Honest About Operations and 
 Pricing for

    Web Agencies Operations
  15. What is operations?

  16. Figure out what you make, then spend less than that!

  17. None
  18. It is all about cash flow.

  19. Most of our costs are fairly consistent and predictable.

  20. Micro-Cash flow

  21. None
  22. None
  23. 6 months

  24. Freedom is not free.

  25. Business Forecasting

  26. Let's Be Brutally Honest About Operations and 
 Pricing for

    Web Agencies Pricing
  27. Fixed Pricing

  28. Hourly Pricing

  29. Value Pricing

  30. There is no right answer!

  31. Focus on adding value.

  32. None
  33. Hourly

  34. Initial Engagements

  35. $165

  36. Collaborative Pricing

  37. None
  38. 20% Deposit

  39. Weekly invoices

  40. Work for hire.

  41. None
  42. Let's Be Brutally Honest About Operations and 
 Pricing for

    Web Agencies SOME GOOD IDEAS
  43. Know your terms.

  44. Get a line of credit before you need it.

  45. Get professional help!

  46. Know your legal documents.

  47. http://msabundle.com/

  48. Find some owner friends.

  49. Train your clients to think about your pricing model.

  50. Have difficult conversations.

  51. Decide as a team what parts of a project should

    be experimented with.
  52. Track your time.

  53. Increase your rates.

  54. Find better clients.

  55. Plan for taxes all year long.

  56. Save your cash.

  57. Let's Be Brutally Honest About Operations and 
 Pricing for

    Web Agencies WRAP IT UP
  58. There are no shortcuts.

  59. No one should be able to dictate the terms in

    which you do business.
  60. Rob’s two basic rules for happiness in business:

  61. Rule 1: Life is too short to work with people

    you hate.
  62. Rule 2: If you ever become annoyed by a client,

    it is only because you are not charging them enough money.
  63. The real secret to what little success we have had

    at Sparkbox.
  64. Confidence

  65. Want more? ! Businessology Podcast ! Digital Business Summit

  66. Questions?

  67. THANKS! @robertharr rob@heysparkbox.com