world! Mobile is the richer platform Don‘t try to build old workflows with new tools You have AI, cloud and mobile devices everywhere Think about the Micro-‐Moments of your customers
their connected devices for a variety of needs. I want to know I want to go I want to buy I want to do „Micro-‐moments are moments of high intent and engagement“
conduct the following shopping-‐ related activities via smartphone, computer, or tablet. *Source: ANNALECT, „#generationtech: Millenials &Technology“, Jan 2015 0 10 20 30 40 50 60 70 80 Check prices Check product details Make a purchase Smartphone Desktop Tablet
E-‐Mail) Personalization (Website, App, Push, E-‐Mail) Shared data over all devices Communication on preferredDevice-‐Time-‐Combo Shipping and Delivery is also a Micro-‐Moment!
or can get raw data 2 – Avoid black box SaaS tools 3 – Understand the Micro-‐Moments of your customers 4 – Incentivize people to use accounts and make it easy 5 – Omni-‐Channel doesn‘t stop with the purchase