the search process effected users’ behaviour. They essentially made Google slow down vey marginally for a set period of time. They had two groups: a control group, who use Google as normal, and a test group. The test group’s searching habits were monitored over a period of 6 weeks while delays between 100 – 400 milliseconds were applied to their search environment. The test simply showed that the longer the delay was, the fewer searches people were likely to do. http://www.distilled.net/blog/seo/site-speed-for-dummies-pat1/