Hands On Product Thinking with The Product Field · Workshop at Next 2016

German Wahnsinn Tonstudio · September 23rd 2016

Links: https://paper.dropbox.com/doc/Hands-On-Product-Thinking-with-the-Product-Field-GlUV0NYEwOT1kG67Ouv7d

Product innovation is complex. Simple practices and linear processes don’t do it justice – they regularly lead to false assessments, failure and frustration. Product Thinking is a mindset and methodology that addresses this situation. It treats product innovation as a complex system and aims to maximize its positive impact on all stakeholders. The Product Field helps you with that: It’s a model, a canvas and a toolbox to develop better products and increase your capacity for innovation. In this workshop, you will be introduced to its core ideas and use the Product Field itself to create shared understanding.

You’ll learn how to use the Product Field, to
– navigate the context a product is build and used in
– hone a value proposition
– identify potential for improvement

Transcript

1. HANDS-ON PRODUCT THINKING WITH THE PRODUCT FIELD @theproductfield WORKSHOP NEXT CONFERENCE 2016 HAMBURG
2. PRODUCT INNOVATION Products take time and need great ingredients. One of them is Active Love. @tariqkrim · #NEXT16
3. 01 FRAME 01 FRAME Before any further introduction the first action at the workshop was to frame the thinking and discussion space. All participants were drawing the Product Field together.
4. AMBITIOUS GOALS 1. Understand Product Innovation better 2. Know more about Bicycles 3. Lost Fear of Empty Canvases
5. The workshop was presented by Michael Schieben, precious design studio. Precious helps its clients to become better in shaping meaningful products and services that people love to interact with. Through craft, teaching and active love. michael@precious-forever.com · http://precious-forever.com
6. The Product Field is a close collaboration of Wolfgang Wopperer-Beholz (mindmatters, Betahaus Hamburg), KP Frahm (newsaktuell, dpa) and Michael Schieben (precious design studio). It was premiered in June 2015. We have worked with the Fields for accelerator programs, big organizations, (N)GOs and startups. http://productfield.com
7. HANDS-ON THINKING – Frame 10 Min · Draw the Product Field – Introduction 10 Min · with Slides – Map 30 Min · Act in Groups – Check & Find 20 Min · Think all together – Wrap-Up 15 Min · Discussion
8. THE PRODUCT FIELD The Product Field is a cognitive medium for product innovation. A tool to help us think about products. Excerpt from The Product Field Reference Guide · productfield.com
9. PRODUCT THINKING Product Thinking is a a mindset and a methodology for the design and management of product innovations. It treats product innovation as a complex adaptive system. Excerpt from The Product Field Reference Guide · productfield.com
10. PRODUCT INNOVATION Product Innovation is the realization and introduction of new, redesigned or substantially improved products. Excerpt from The Product Field Reference Guide · productfield.com
11. PRODUCT INNOVATION IS COMPLEX http://www.gianlucagimini.it/prototypes/velocipedia.html
12. PRODUCT INNOVATION IS COMPLEX When problems are really difficult and complex, the solutions come from the insights and capabilities of people working together. Douglas Carl Engelbart Early Computer and Internet Pioneer
13. Jason Cale · #NEXT16
14. PRODUCT Marketibility Feasibility Viability Desirability Product Management Engineering Marketing UX Illustration from The Product Field Reference Guide · productfield.com
15. PRODUCT Marketibility Feasibility Viability Desirability Product Management Engineering Marketing UX Illustration from The Product Field Reference Guide · productfield.com
16. Illustration from The Product Field Reference Guide · productfield.com
17. THE PRODUCT FIELD AS COGNITIVE MEDIA Once you start to materialize you and your co- workers thoughts about different aspect of product innovation on the product field you establish a shared big picture that helps you all time on a long journey building a new product.
18. THE PRODUCT FIELD AS COGNITIVE MEDIA The Product Field is a tool to help us think together, and while we continue to use that tool to facilitate our communication, the Field becomes a medium that extends our and other peoples mental faculty. It changes the way we see the world.
19. MEDIA AND TOOLS The workshop participants watched a short excerpt of a highly recommended talk by Wilson Minor
 https://vimeo.com/34017777
20. COGINITVE MEDIA All media are extensions of some human faculty. Mental or Physical. The extension alters the way we think. Marshall Mc Luhan Author of The Medium is the Massage
21. Efficiency for locomotion for a man on a bicycle: A human on a bicycle, blew the condor away. Completely off the charts. ” Steve Jobs Recommended Talk: Wilson Minor, When we build · https://vimeo.com/34017777 WE ARE TOOLBUILDERS
22. Video: Wilson Minor, When we build
 https://vimeo.com/34017777
23. Penny Farthing Bicycle 1880 The Rover Safety Bike ~1896
25. 01 MAP At this part of the workshop participants worked together. They did research and collected all aspects of the innovation of the Safety Bike on the Product Field. http://productfield.com/safety-bike-research
26. Map before any further action and strategic decision. DRIV- ENABLERS DISTRIBU- USERS CUSTOM- PRODUC- MOTIVA- problem solution uniqueness competition Tips 02 MAP Illustration from The Product Field Reference Guide · productfield.com
27. CHECK
28. PRODUCT Marketibility Feasibility Viability Desirability
29. VIABILITY to shape product driver uniqueness Goal leads differentiates that Illustration from The Product Field Reference Guide · productfield.com
30. FEASIBILITY product production solution Enabler empowers to build realized in Illustration from The Product Field Reference Guide · productfield.com
31. MARKETIBILITY replaces product customers alternative Distribution reaches with who Illustration from The Product Field Reference Guide · productfield.com
32. DESIRABILITY impedes which users problem motivations Product solves move that Illustration from The Product Field Reference Guide · productfield.com
33. Eliminate conceptual flaws, gaps or mismatches before execution. DRIV- ENABLERS DISTRIBU- USERS CUSTOM- PRODUC- MOTIVA- problem solution uniqueness competition Tips 03 CHECK Illustration from The Product Field Reference Guide · productfield.com
34. 04 FIND
35. 04 FIND At this part of the workshop Michael demoed the Force Field. Unfortunately, there was no projection device available, to overlay the Force Field on the canvas · http://productfield.com/force.html
36. Evaluate the strengths and weaknesses. Get to know the character of innovation. 04 FIND Tips Illustration from The Product Field Reference Guide · productfield.com
37. 01 Frame 02 Map 03 Check 04 Find Tips Illustration from The Product Field Reference Guide · productfield.com
38. THE PRODUCT FIELD Reference Guide October 2016 App (Early State) 2017
39. THE PRODUCT FIELD – Puts the Product in the Center – Helps to Maximize Impact Towards All – Takes Complexity Serious – Facilitates Emergent Practices
40. THE PRODUCT FIELD → Shared Commitment → Aligned Action Shared Understanding
41. The Product Field has become a bicycle for my mind, when thinking about product innovation, together with other people. Go, take a ride. ”
42. THANK YOU michael@precious-forever.com productfield.com/guide