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Landing Pages and It's optimization

3d5ac62c586be0626949d00093a822e7?s=47 Vipul Taneja
September 29, 2013

Landing Pages and It's optimization

How would you feel if you have tons of visitors and keywords ranking but traffic doesn't convert? Most people do it wrong, they focus on rankings rather than revenue. This session will walk you through why, what , how for landing pages i.e why is it important , what can be done and how it should be done. Hold your seats, this can change the game entirely ;)

3d5ac62c586be0626949d00093a822e7?s=128

Vipul Taneja

September 29, 2013
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Transcript

  1. LANDING PAGES AND ITS OPTIMIZATION By Vipul Taneja For Digital

    Marketing Summit
  2. None
  3. None
  4. Design is not just what it looks like and feels

    like. Design is how it works. – Steve Jobs
  5. BAD DESIGN

  6. ELEMENTS OF LANDING PAGES • Convincing Sales Copy/Video + Problem

    • Solution driven in form of product/service/coaching • Social proofs/Testimonials = Trust Elements • Calls to Action = Action/Conversion • Color Schemes = Beauty/Glamour
  7. Seriously , Avoid Clutter Focus on Engagement/Value/Need

  8. BUILD YOUR ACTION PLAN

  9. 1. RESEARCH/IDENTIFY

  10. 2. ANALYSE/ SPLIT TEST

  11. 3. TRACK

  12. 4. MODIFY

  13. LET’S MAKE IT LOOK/FEEL/WORK BETTER LET’S OPTIMIZE

  14. 1. CLEAR , CLEAN AND EFFECTIVE HEADING

  15. DROPBOX

  16. 2. STRONG CALL TO ACTION

  17. CRAZY EGG

  18. 3. RELEVANCE

  19. LABNOL

  20. 4. SPEED

  21. 5. BROWSER/DEVICE OPTIMIZATION

  22. None
  23. KEEP IT SIMPLE, SILLY 

  24. None
  25. Got Questions?? Shoot them Now !

  26. Vipul Taneja Founder Energizer Media Entrepreneur Public Speaker Travel fanatic

    Need to talk ? Do it here -> vipul@vipultaneja.com @vipultaneja