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Landing Pages and It's optimization

Vipul Taneja
September 29, 2013

Landing Pages and It's optimization

How would you feel if you have tons of visitors and keywords ranking but traffic doesn't convert? Most people do it wrong, they focus on rankings rather than revenue. This session will walk you through why, what , how for landing pages i.e why is it important , what can be done and how it should be done. Hold your seats, this can change the game entirely ;)

Vipul Taneja

September 29, 2013
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  1. LANDING PAGES
    AND ITS OPTIMIZATION
    By Vipul Taneja
    For Digital Marketing Summit

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  4. Design is not just what it looks like and
    feels like. Design is how it works. –
    Steve Jobs

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  5. BAD DESIGN

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  6. ELEMENTS OF LANDING PAGES
    • Convincing Sales Copy/Video + Problem
    • Solution driven in form of product/service/coaching
    • Social proofs/Testimonials = Trust Elements
    • Calls to Action = Action/Conversion
    • Color Schemes = Beauty/Glamour

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  7. Seriously , Avoid Clutter
    Focus on Engagement/Value/Need

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  8. BUILD
    YOUR
    ACTION
    PLAN

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  9. 1. RESEARCH/IDENTIFY

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  10. 2. ANALYSE/ SPLIT TEST

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  11. 3. TRACK

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  12. 4. MODIFY

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  13. LET’S MAKE IT LOOK/FEEL/WORK BETTER
    LET’S OPTIMIZE

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  14. 1. CLEAR , CLEAN AND EFFECTIVE HEADING

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  15. DROPBOX

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  16. 2. STRONG CALL TO ACTION

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  17. CRAZY EGG

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  18. 3. RELEVANCE

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  19. LABNOL

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  20. 4. SPEED

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  21. 5. BROWSER/DEVICE OPTIMIZATION

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  23. KEEP IT SIMPLE, SILLY 

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  25. Got Questions??
    Shoot them Now !

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  26. Vipul Taneja
    Founder Energizer Media
    Entrepreneur
    Public Speaker
    Travel fanatic
    Need to talk ? Do it here ->
    [email protected]
    @vipultaneja

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