Landing Pages and It's optimization

How would you feel if you have tons of visitors and keywords ranking but traffic doesn't convert? Most people do it wrong, they focus on rankings rather than revenue. This session will walk you through why, what , how for landing pages i.e why is it important , what can be done and how it should be done. Hold your seats, this can change the game entirely ;)

Transcript

1. LANDING PAGES AND ITS OPTIMIZATION By Vipul Taneja For Digital Marketing Summit
4. Design is not just what it looks like and feels like. Design is how it works. – Steve Jobs
5. BAD DESIGN
6. ELEMENTS OF LANDING PAGES • Convincing Sales Copy/Video + Problem • Solution driven in form of product/service/coaching • Social proofs/Testimonials = Trust Elements • Calls to Action = Action/Conversion • Color Schemes = Beauty/Glamour
7. Seriously , Avoid Clutter Focus on Engagement/Value/Need
8. BUILD YOUR ACTION PLAN
9. 1. RESEARCH/IDENTIFY
10. 2. ANALYSE/ SPLIT TEST
11. 3. TRACK
12. 4. MODIFY
13. LET’S MAKE IT LOOK/FEEL/WORK BETTER LET’S OPTIMIZE
14. 1. CLEAR , CLEAN AND EFFECTIVE HEADING
15. DROPBOX
16. 2. STRONG CALL TO ACTION
17. CRAZY EGG
18. 3. RELEVANCE
19. LABNOL
20. 4. SPEED
21. 5. BROWSER/DEVICE OPTIMIZATION
23. KEEP IT SIMPLE, SILLY 
25. Got Questions?? Shoot them Now !
26. Vipul Taneja Founder Energizer Media Entrepreneur Public Speaker Travel fanatic Need to talk ? Do it here -> vipul@vipultaneja.com @vipultaneja