Stop Dissing Rankings!

Delivered on 21st April at BrightonSEO, Brighton, UK
https://april2023.brightonseo.com/talks/stop-dissing-rankings/

Google repeatedly advises SEO practitioners not to chase the algorithm and simply focus on what's best for users. Over the years, this has led to general contempt for SEOs who focus solely on getting their sites ranked for intended keywords.

Rohan argues -- with empirical and mathematical evidence to boot -- that without top rankings, there is no visibility, no qualified traffic, no conversions and no sales. Armed with data and strong opinions, he looks to keep the age-old debate alive -- whether Google rankings are the means or the ends of SEO.

Transcript

1. STOP Dissing Rankings. slideshare.net/seomighty @searchrook Rohan Ayyar 99STAIRS #brightonSEO
2. My claim to fame #brightonSEO @searchrook
3. Do you want to know? #brightonSEO @searchrook This part improves your Google rankings!
4. #brightonSEO @searchrook WHY ARE GOOGLE RANKINGS IMPORTANT?
5. Stop dissing rankings! #brightonSEO @searchrook
6. Stop dissing rankings! #brightonSEO @searchrook
7. Stop dissing rankings! #brightonSEO @searchrook
8. Stop dissing rankings! #brightonSEO @searchrook
9. Don’t want your rankings? We’ll take them! #brightonSEO @searchrook
10. Don’t want your rankings? We’ll take them! #brightonSEO @searchrook
11. Let’s take Google rankings seriously #brightonSEO @searchrook
12. BRAND IMPRESSIONS QUALIFIED AUDIENCE WEBSITE TRAFFIC ENGAGEMENT LEADS CONVERSIONS & SALES TRUST & AUTHORITY Higher rankings lead to…
13. BRAND IMPRESSIONS QUALIFIED AUDIENCE WEBSITE TRAFFIC CLICKS ENGAGEMENT LEADS CONVERSIONS & SALES TRUST & AUTHORITY Higher rankings lead to…
14. Speaking of clicks… #brightonSEO @searchrook
15. Law of Anomalous Numbers (Benford’s Law) #brightonSEO @searchrook
16. Law of Anomalous Numbers (Benford’s Law) POSITION % OF CLICKS 1 30.1 2 17.6 3 12.5 4 9.7 5 7.9 6 6.7 7 5.8 8 5.1 9 4.6 #brightonSEO @searchrook
17. Benford’s law is most accurate when… the process generating the numbers is described by a Power Law #brightonSEO @searchrook
18. Benford’s law is most accurate when… the process generating the numbers is described by a Power Law #brightonSEO @searchrook
19. Correlation with “real-world” studies POSITION % OF CLICKS 1 30.1 2 17.6 3 12.5 4 9.7 5 7.9 6 6.7 7 5.8 8 5.1 9 4.6 #brightonSEO @searchrook Backlinko
20. Correlation with “real-world” studies #brightonSEO @searchrook Advanced Web Ranking (AWR)
21. How many clicks do you actually get? #brightonSEO @searchrook Ahrefs
22. Let’s take Google rankings seriously #brightonSEO @searchrook
23. — Dr. Peter Myers Should We Chase The Algorithm? The more we know about the algorithm, the better we understand how our own data fits into the big picture. Too much is at stake if we let the algorithm become a black box. #brightonSEO @searchrook
24. — Dipti Parmar Founder, 99stairs SEO is just as fascinating and complex today as it was 13 years ago [when I entered the industry]. Google tells you to focus on your users instead of “chasing the algorithm” but I’d pick the latter any day! #brightonSEO @searchrook
25. WHY DO YOU NEED RANKINGS? They bring you organic traffic. #brightonSEO @searchrook
26. HOW DO YOU GET RANKINGS? By chasing the Google algorithm. #brightonSEO @searchrook
27. THANK YOU! “Nothing is permanent but change.” ROHAN AYYAR @searchrook rohan@99stairs.com #brightonSEO Slide deck: SLIDESGO | Icons: FLATICON | Images: FREEPIK
28. THANK YOU! “Nothing is permanent but change.” ROHAN AYYAR @searchrook rohan@99stairs.com #brightonSEO Slide deck: SLIDESGO | Icons: FLATICON | Images: FREEPIK