About Roistat

Roistat is a Smart Marketing Analytics System, that within seconds tells you which advertising campaigns and keywords generate you paying customers and which advertising campaigns are ineffective. Learn more about Roistat on roistat.com

Transcript

1. Smart Marketing Analytics System
2. Based on Roistat's research Problem The effectiveness of each channel depends on several dozen key metrics, which are formulated and change every minute On average, companies use 14 different advertising channels simultaneously If you don't analyze data or analyze it incorrectly, you're wasting more than 40% your advertising budget
3. A common mistake is to make decisions based on web-analytics data: Clicks, visits, conversions, goals, orders Was the payment received, was the order profitable, were there returns and upsells or repeated purchases. And, more importantly, YOUR final profit Such data does not show what happens with the order after it was placed
4. Managing your ads should be based on real sales data from your CRM system
5. How does help with this problem?
6. WHAT? What is happening in your business right now? HOW MUCH? How much money does generate each ad channel? WHERE? Where do your business processes need to be optimized and advertising budget is being wasted? Smart Marketing Analytics from will answer your questions
7. End-to-End analytics is a must have for business, which has: Bad orders to sales conversion The owner and employees don't know exactly which ad campaigns bring profit, which don't Profit shown in web-analytics system doesn't match with the real cash you got 3 2 1
8. Business without $ Call Call Call Order Website Refund Expenses Expenses Expenses Expenses Payment Advertising
9. Business with Advertising channels Generates a report Clicks Cost per click Order Payments Payment price Return on investment Profit Expenses Payments, refunds, repeated purchases Clicks, impressions, expenses Visits, orders, repeated visits Calltracking Incoming cal
10. visits orders sales revenue Instant reports with 40+ metrics: , , , etc..
11. has more than 100 ready to use integrations with CRM and CMS
12. Additional tools in Roistat that increase your marketing effectiveness
13. Detailed statistics show the stability of your company’s growth Key business metrics, that determine the overall state of your business Pie chart shows you the percentage of revenue allocated to various marketing channels Summary Report
14. You don't have time to analyze a whole bunch of reports from your marketing, sales, and analytics departments Each department uses its own service to measure its metrics and you don't have an opportunity to track your profit and expenses in real-time 3 You spend several days in order to compile all of the data in one report 2 1 Summary report will help you if
15. Calltracking Visual reports for selected periods Revenue and profit from each incoming call Phone calls analytics in different views
16. You don't understand which ads bring you incoming calls You want to know how much money each call brings you, but don't know how to track it You're losing orders because a manager didn't call back or didn't work the order by the script 3 2 1 Business problems that calltracking solves:
17. Multichannel User Attribution Analytics Without Roistat With Roistat This is what a transaction looks like in a regular analytics report And here’s what happens if all channels are taken into account Transaction number 4242 Google Ads plastic windows buy Profit from transaction $80 Transaction number 4242 First visit Second visit Last visit Google AdWords Plastic windows Channel profit SEO - Google Where to buy windows Attribution model Facebook Ads Plastic windows buy $30 Channel profit $15 Channel profit $30
18. When you're evaluating ads by the last source a client saw, you miss ads that captured the client's interest in your product in the first place and therefore lose potential orders Without this analysis, you will incorrectly evaluate the effectiveness of ad channels and lose money disabling some of them 2 1 Why multichannel user attribution analysis is important?
19. Marketing Automation Guide your customers to making a purchase
20. Marketing Automation Play leapfrog
21. Marketing Automation Don’t be afraid to make special offers
22. Marketing Automation Gather feedback
23. Everyday routine processes take up whole bunch of employee time Managers forget to take important client management actions: call back, remind about payment, send a letter with a presentation 2 1 Common business problems that marketing automation solves:
24. Split Testing Timely completion of tests based on confidence intervals Evaluate the options according to profit Create tests without the help of IT
25. Comparing the effectiveness of site's elements on conversion? Developers don't have time to test marketing hypotheses? Don't know how to run an honest split-test and measure the results? 3 2 1 If you have recognized yourself in at least one of these 3 situations try Split Testing by
26. Cohort Analysis Quick selection of ways to build different analyses A full choice of parameters for creating any reports
27. You don't count returns, refusals and repeated sales in your statistics You put in a lot of effort and money, but your customers buy only once from you You don't know when it's better to give discounts and special offers to the clients 3 2 1 You need a cohort analysis if
28. Email Tracking 1 2 3 order #101 Google Adwords Facebook SEO Google order #102 order #103
29. Get orders through emails and don't understand which ads brought them Some of the orders get lost within emails Managers don't always put the orders into CRM 3 2 1 The customers who don't use email tracking:
30. Lead Hunter Connect in one click Flexible configuration of lead capture forms Automatically connects a client with one of your managers
31. Users come to your site, but don't order You would like to receive by 7% more orders from your site 2 1 Try Lead Hunter for free, if
32. A daily notification alert in Slack, email or text message about the actual profits and expenses of your business
33. Free individual trainings and consultations from experts. We can:
34. Results in just 30 days with Boss and Hall case study ROISTAT’s JOB ABOUT THE COMPANY RESULTS AFTER ONE MONTH residential real estate agency Area of activity: selling elite residential real estate Cost per lead (CPL) Growth of conversion to order (CV1) Increase CV1 Increase ROI Reduce CPL Main problems: • an inflated marketing budget; • low CV1 (conversion to requests); • a high CPL (cost per lead). ↓ 4 times +$1140 $76.10 $17.93 Growth of conversion to order (CV1) +240% 51 124 $3150 $2010 before after
35. Results in just 60 days with Shower 5 case study ROISTAT’s JOB ABOUT THE COMPANY THE RESULT AFTER TWO MONTHS Area of activity: internet trade of plumbing technology An increase in the number of orders A reduced cost per order (СРО) Increase CV1 Increase ROI Reduce the cost per lead Main problems: • Low conversion to requests (CV1) • High cost per lead • Low return on investment from marketing +91.3% -$6 Growth of conversion to order (CV1) +97.2% before after $16 $10 1.47% 2.86% 400 750
36. Return on investment increased by 2.5 times Republica.Pro case study ROISTAT’s JOB ABOUT THE COMPANY THE RESULT AFTER ONE MONTH Area of activity: sales of tourist travel vouchers Cost per lead (CPL) Increased return on investment (ROI) Increase CV1 Increase ROI Reduce CPL Main problems: • a negative ROI (an indicator of the return from the budget); • CV1 (conversion to requests) of just 0.48%; • CPL (cost per lead) $48 -$26 +200% Growth of conversion to requests (CV1) +200% before after -100% 152% 0.48% 0.93% $22 $48
37. An extra $19,000 thanks to Lead Hunter Case study of an online equipment store ROISTAT’s JOB ABOUT THE COMPANY THE RESULT AFTER ONE YEAR WHAT LEAD HUNTER LOOKS LIKE Area of activity: the sale of tourist supplies and equipment requests from Lead Hunter from captured requests To show which marketing channels are working poorly To increase the number of requests and sales Main problems: • A large percentage of cancellations on the site • A low conversion rate to requests from the site • The investment into paid advertising is not being recouped +1205 +$19,000 conversion from requests to sales 14.5%
38. contact@roistat.com roistat.com Control your business metrics anytime anywhere in the world Sign up for Roistat with a 14-day free trial. That will be enough to see the initial profit growth