User Experience: It's for Everyone

WordCamp London 2016 talk. Full title: "User experience: It's for everyone; it's important; and it's really hard.". The deck doesn't have a full or accurate script, and I didn't, by any means, read out all of the MANY slides. If you want to know what the actual talk was like, you'll want to wait for the video. But if you want information (links and quotes and questions) from the slides then you're in the right place. But don't forget to visit http://uxforevery.one as well!

Transcript

1. User Experience:
   It’s for everyone…
   …and it’s some other things too!
   

   View Slide

2. Ross Wintle
   Software Developer
   Technology Consultant
   @magicroundabout
   Hi everyone - hope you had a nice lunch etc…
   
   I’m Ross, I’m a freelance software developer, technology consultant and, as you’ll find out, not a UX Designer. I work for myself under the name Oikos Digital and I work
   as part of a virtual distributed agency called Hands Up. In all cases we aim to help organisations use technology to do good.
   

   View Slide

3. Please
   Be Nice!
   Now, I need to ask you, if I may, to please be nice.
   
   For a variety of reasons.
   

   View Slide

4. It’s my 1st
   conference
   talk!
   Firstly it’s my first conference talk.
   
   And you know what
   
   They only went and put me on the biggest stage, didn’t they.
   

   View Slide

5. It’s the graveyard shift
   Second, not only did they give me the biggest stage, but they gave me possibly the worst slot: just after lunch on the last day.
   
   The post-lunch period is often called the graveyard shift because all the blood has rushed from your brain to your stomach to digest your delicious lunch, and you’re all
   now, effectively, conference zombies.
   
   But fear not…this should be fun and exciting and if not I have jelly babies - shout if you need them for an energy boost!
   

   View Slide

6. I have baby brain
   Thirdly, I have a two month old baby - she has the most awesome geek name. We called here Ada! But that means I’ve not had as much time and focus as I’d like. So
   bear with me.
   

   View Slide

7. UX Designer
   Finally, for some crazy reason, I submitted a talk that about a subject on which I am NOT a subject matter expert.
   
   But you know what… It doesn’t matter. Because the whole point is that you don’t have to be.
   

   View Slide

8. My UX Journey
   You’re probably all thinking I’m crazy at this point so let me re-assure you by telling you a bit about my journey.
   
   I’ve always been interested in Psychology and human computer interaction. Even since my University days when my favourite courses were on these topics.
   
   That interest has carried through my 12 years working in software engineering and IT. And during the 5 years I’ve been a freelance web developer UX has become more
   and more important. I’m now having lots of conversations with clients large and small about the user experiences that we are creating together.
   

   View Slide

9. UX is
   90%
   how you think
   10%
   what you design

   - Joel Marsh: UX for Beginners
   [MAKE A PIE CHART?]
   
   Joel Marsh in his brilliant new book “UX for Beginners” which has helped me a lot in preparing this talk and making me feel like I DO know what I’m talking about, says
   this:
   
   UX is 90% how you think and 10% what you design.
   
   I’m not a designer, and I don’t have all the answers…
   
   …but we can ALL think, and we can all change the way that we think.
   

   View Slide

10. UX is
    90%
    asking questions and
    10%
    having the answers

    - Me!
    I’m going to mangle that to:
    
    UX is 90% asking questions and 10% having the answers.
    
    I didn’t create this talk to give you lots of answers. I created it to encourage you to and to give you the confidence to and to equip you to ask lots of important questions.
    

    View Slide

11. Q & A
    In fact, at the end, if there’s time, there’s supposed to be a Q&A. But I’m kinda hoping they’ve spelt it…
    

    View Slide

12. Q & Eh?
    …like this.
    

    View Slide

13. User Experience:
    

    It’s for everyone
    it’s important
    and it’s really hard!
    The full title of this talk was actually “User Experience: it’s for everyone, it’s important, and it’s really hard!”, but it got truncated in the submission process, which is kinda
    OK, because I didn’t want to tell you up front that it’s really hard because you might not come. But this is basically what I’m going to try and convince you of. And don’t
    be put off by the fact that it’s hard. Lots of things are hard, that doesn’t mean that you shouldn’t do them.
    
    So these are the three things I want to convince you of today. These will be your takeaways and having discovered these things I hope you’ll go away and read up on UX
    design, follow UX design blogs, buy and read some of the books that I’ll recommend, and try to ask more questions about the experiences you’re creating.
    
    Seth Godin talked about his speaking gig’s in a recent interview with Tim Ferriss and said:
    
    “...You have people in a room...eager to hear what you have to say...and for 45 minutes or an hour you have a screen that's 30ft by 20ft and you have a microphone that's
    amplified. And maybe just maybe you can get under their skin...and then...change the conversation…”
    
    And as we go I’ll share some experiences, tips, books, links and so on to help you find out more and start your own UX Design journey.
    

    View Slide

14. What is

    UX?
    Before trying to convince you of those things, let’s quickly try to explain what UX is. People will argue about exact definitions and terminology. I hope I present something
    that most people agree with.
    
    First, some definitions.
    

    View Slide

15. UX = User eXperience

    aka

    UXD = User
    eXperience Design
    different to

    UI = User Interface
    Hmm…you know what. I’m going to talk about user testing soon, and just to show you that I practice what I preach, I’ve user tested this slide.
    

    View Slide

16. UX = User eXperience

    aka

    UXD = User
    eXperience Design
    different to

    UI = User Interface
    ✕
    And my users didn’t like it.
    

    View Slide

17. UX
    UXD
    UI
    User eXperience
    User eXperience
    Design
    User Interface
    Before trying to convince you of those things, let’s quickly try to explain what UX is. People will argue about exact definitions and terminology. I hope I present something
    that most people agree with.
    
    User experience is just that - the things that a user experiences. But it’s also used as a term for the work that people do design user experiences - more accurately called
    user experience design. I’ll use UX and UXD interchangeably in this talk.
    
    These are different from but related to user interfaces and user interface design.
    

    View Slide

18. UI is what you see

    UX is how you feel
    Let’s try to get to the bottom of the difference between UI and UX because that’s important to understand and the subject of many, many metaphors that sometimes
    border on the ridiculous. Here’s a simple explanation I heard once:
    
    The user interface is what you see, and the user experience is how you feel.
    

    View Slide

19. Joel Marsh
    “UI is what you see

    UX is why you see it”
    The UX for Beginners book refines this slightly to…
    
    It’s a bit more than just how you feel. It’s affected by your context, your existing opinions and biases, any disabilities that you may have, for us - the technology you are
    using. And it creates feelings, memories, opinions.
    
    UX is the process that drives what you do and how you go about doing it.
    

    View Slide

20. “The best UX will
    often be no UI at all”
    Havoc Pennington

    http://blog.ometer.com/2016/01/26/the-dangerous-ui-team/
    
    Here’s my take.
    
    WordPress committer Aaron Jorbin recently blogged and tweeted this.
    
    from http://blog.ometer.com/2016/01/26/the-dangerous-ui-team/
    
    (via https://twitter.com/aaronjorbin/status/697872726296367104)
    

    View Slide

21. And here’s a great example…Anyone know what this is?
    
    This is the button on the dashboard of my car that changes the clock.
    
    This is User Interface.
    
    Who thinks this button has a good user expereince?
    

    View Slide

22. My UX Journey
    with thanks to Innocent Drinks
    And here’s some comparisons of user experience of changing clocks when daylight savings starts and ends. From smartphones, which have no UI for this operation, to
    that one, single, unlabelled button on my car dashboard that you have to stab at in frustration until you give up and decide that it’s not worth it.
    

    View Slide

23. UX IS:
    Making users effective
    User

    Goals
    Org

    Goals
    
    UX is:
    
    Making users effective. Your website has a purpose. Either for your users or for your business or organisation, or, hopefully, for both. The actions that sit in the middle of
    this are what your website is for and these are the tasks that you should make as simple as possible.
    

    View Slide

24. UX IS:

    User journeys
    UX is:
    
    User journeys. This is one of the things that I talk to clients about a lot….and it’s one of the reasons for doing this talk. Let me explain…
    

    View Slide

25. This is your homepage. Well, it might be. You see, I spend so long talking to people about their homepage, it’s crazy. Because, actually, in a lot of cases the homepage
    isn’t that important. When is the last time you paid attention to what’s on the Amazon homepage? Developers: when is the last time you typed “stackoverflow.com” into
    your browser? When did you last go to www.bbc.co.uk or buzzfeed.com to see what was on the homepage? People could get to this page, whatever it is, from social
    media, from a bookmark, from a search, from a link in an email, from an advert or poster, from a QR code…(hmm…maybe not)…from a business card…
    
    …who thinks their business card is part of their UX?…
    
    And it may be an article, a product, or an information page rather than the homepage.
    

    View Slide

26. !
    "

    #

    $

    %

    &

    

    (

    )

    ⋆

    +

    

    People might get to your website from any number of sources. And it’s useful to think about who the people are, what their context is: where they are, who they are with,
    what they are doing, what device they are using. And how they came across or navigated to your site.
    
    This is all stuff that happens off site. Perhaps some of it even happens offline. But it’s important. Marketing and SEO are part of the UX. You can have the nicest website
    in the world, but if no one can find it then it’s a waste of time.
    
    Classic case: I had a person come to me and ask if I could put six images, with text on the images, onto a website for her and link them together. I pointed out that this
    wasn’t very good practice and she should probably make something more web-friendly, and her response was that because it looked OK on her screen, it would look OK
    on everyone else’s screen. I ended up telling her that there was no point building something that no one can find and which some people can’t use.
    

    View Slide

27. !
    "

    #

    $

    %

    &

    

    (

    )

    ⋆

    +

    

    ?
    And once they’ve visited your website what are your users going to do, or where are they going to go? This is where understanding goals come in. Your job is to help
    someone do the next thing.
    
    This is a really simple user journey with just a few steps. But there is so much else to consider. Ultimately this may involve shipping a product. In which case your user
    experience may include a returns policy, a user guide, customer support. It may involve taking a donation, in which case how you say thank you can keep or drive away a
    supporter. It may involve getting someone to book a service or call you. The user experience doesn’t end online either.
    
    This is all stuff that happens off site. Perhaps some of it even happens offline. But it’s important. Marketing and SEO are part of the UX. You can have the nicest website
    in the world, but if no one can find it then it’s a waste of time.
    
    Classic case: I had a person come to me and ask if I could put six images, with text on the images, onto a website for her and link them together. I pointed out that this
    wasn’t very good practice and she should probably make something more web-friendly, and her response was that because it looked OK on her screen, it would look OK
    on everyone else’s screen. I ended up telling her that there was no point building something that no one can find and which some people can’t use.
    

    View Slide

28. User journey: Dead ends
    Logo Home - About - Donate
    Awesome

    Video

    Here
    

    View Slide

29. User journey: Dead ends
    ?
    Logo Home - About - Donate
    Awesome

    Video

    Here
    ?
    

    View Slide

30. UX IS:

    A process!
    UX is:
    
    A process. It’s not something you ever finish or really get right. There will always be something changing about your end-users or your organisation or your clients. There
    will always be optimisations you can make to improve the user expereince. But again, don’t let this put you off doing the basics well. This is your job.
    

    View Slide

31. UX IS:

    Psychology
    Usability
    Design
    Copywriting
    Analysis
    UX is all of these things too. I don’t have time to cover all of them, but I do want to dwell on Psychology.
    
    Psychology: If this sounds scary, don’t be too put off by this, though I’d argue that if you think computers and code are interesting, the human brain and it’s behaviour are
    EVEN MORE interesting. There are behaviours and responses that are common to all humans and psychology allows us to understand and take advantage of these.
    
    Joe Leech says “A designer who doesn’t understand psychology is going to be no more successful than an architect who doesn’t understand physics”
    
    And for a lot of WordPress professionals these probably sound really expensive and complicated and time consuming for the sizes of projects that you are involved in.
    That EXACTLY my experience.
    
    BUT...I've come to see that this should not stop you asking questions, borrowing design patterns, being aware of principles and techniques and doing everything that
    you can do with the resources that you have to do some user experience design.
    

    View Slide

32. UX is
    for everyone
    And this brings me to my first point: UX is for everyone.
    

    View Slide

33. We all have
    experiences as users
    We all have experiences. We have all pushed doors. We have all used clocks, we all use websites and we get things done with them; we enjoy them; we love them; and
    we hate them.
    

    View Slide

34. It’s a Norman Door WITH INSTRUCTIONS.
    
    This is roughly equivalent to…
    

    View Slide

35. We can send a 1-ton
    rover vehicle to Mars
    and land it using a
    hovering, rocket-
    powered crane…
    But we still can’t make
    a printer work nicely!
    - Me
    I’m sure we’ve all used a printer and got to the point of throwing out of the window. Probably fewer of us have used Martian Rovers.
    

    View Slide

36. We all create
    experiences
    And if you work on the web you all create experiences for others. Some might say that this is the designer’s job. But no…I want to argue that…
    

    View Slide

37. UX is for…
    managers
    and
    consultants
    UX is for managers and consultants. Because it involves business and user objectives, and because it runs through the whole web design and development process, it’s
    definitely for managers and analysts and consultants.
    

    View Slide

38. UX is for…
    designers
    UX is for designers….clearly….because design plays such a huge part of the process.
    

    View Slide

39. UX is for…
    implementors
    UX is for website implementors who build websites without coding because you’ll still be working on site structure, page layouts, navigation, user journey, content, calls
    to action, and so on that are the key ingredients of user experience.
    

    View Slide

40. UX is for…
    developers
    UX is for developers, because performance and load times, uptime, SEO, animation, feedback, form validation, responsiveness, and so many other things that you are
    responsible for affect user experience.
    

    View Slide

41. UX is for…
    copywriters

    media editors

    content creators
    UX is for all of these people. Copywriting, as I’ve said before, is a key part of the user experience. But introducing photos (and the right photos), videos, audio and other
    embedded media, and ensuring that the user journey is right and that SEO is done properly and that email and social media integrates well are all part of UX and part of
    your jobs.
    

    View Slide

42. UX is for…
    everyone!
    UX is for all of these people and more people that I’ve probably forgotten to mention. We all have experiences, we all create experiences and we can all make the
    experiences we create better.
    

    View Slide

43. UX is
    important
    My second point then is that UX is important! I’m hoping it’s fairly obvious that making users effective at their goals and making it easy for them to take the actions you
    want them to take is good for everybody. But lets look at some examples.
    

    View Slide

44. UX can…
    make a difference

    

    (positive and negative)
    UX is for all of these people.
    

    View Slide

45. https://twitter.com/Una/status/698003448323641344
    This is a quote about UI, not UX. But I think the principle is exactly as important.
    

    View Slide

46. UX can…
    increase sales
    

    View Slide

47. –Greg Linden - Make Data Useful - 2006

    

    https://sites.google.com/site/glinden/Home/StanfordDataMining.2006-11-28.ppt
    Every 100ms delay
    costs 1% of sales
    This is the classic quote from research done for Amazon back in 2006.
    
    This is a quote about web performance really, but I’d say that performance affects experience greatly, and we see a change in behaviour as a result.
    

    View Slide

48. –Adam Silver 

    

    https://medium.com/simple-human/embracing-simplicity-
    cf9ca9fe6a9e#.xpwld4p72
    Just Eat removed a fancy, JS
    accordion form and replaced it with
    a multi-page form.
    “…this resulted in almost 2 million
    extra orders per year.”
    This is from an article on embracing simplicity in design and implementation…
    

    View Slide

49. UX can…
    raise more
    money
    

    View Slide

50. –Steve Guy - British Heart Foundation

    

    https://www.youtube.com/watch?v=EIR2BamKwl8
    The BHF simplified a
    form and raised an
    extra £2m per year
    

    View Slide

51. UX can…
    make people
    smile
    It was hard to find concrete evidence of this - everyone’s focussed on money, which is the end goal I guess. But take Slack as an example.
    

    View Slide

52. –Lots of people

    

    https://twitter.com/slacklovetweets
    “We love @SlackHQ…”
    Any Slack users?
    
    Slack is…
    
    

    View Slide

53. UX can…
    change the
    world?
    Again, I don't have evidence for this, it’s just a hunch. But I have this sense that if UX helps us be more effective, more efficient, can make more money and make people
    happier and more productive…perhaps those are steps towards bigger more exciting goals.
    
    Think about it.
    

    View Slide

54. UX is
    important
    

    View Slide

55. UX is
    hard
    And this brings me to my final point: UX is hard
    
    This was actually where my idea for the talk originally started.
    
    Remember that UX is 90% about how you think? Well the idea was to take a really simple web-based thing and show what sort of questions you can ask about it. An in
    doing so show that very little of what we do on the web is simple. And to show that we can all ask these sorts of questions, and that these questions are important, and
    that they are hard.
    
    But being hard doesn’t mean we shouldn’t do things. Lots of things are hard.
    
    So before I get to my more in-depth case study, I want to look at a some more simple things.
    

    View Slide

56. Who’s seen Facebook reactions?
    
    

    View Slide

57. UX is
    hard
    

    View Slide

58. Should I have a home
    link in my navigation?
    So there was this question that I saw in a Facebook group recently. The question was…
    
    Who thinks this is a simple, innocuous, yes/no question?
    
    What’s amazing about this question was the number and variety of responses.
    

    View Slide

59. No, people know that
    they click the logo.
    Should I have a home link in
    my navigation?
    

    View Slide

60. Yes, people don’t
    know to click the logo.
    Should I have a home link in
    my navigation?
    

    View Slide

61. No, people use
    breadcrumbs
    Should I have a home link in
    my navigation?
    

    View Slide

62. No, people use the
    back button
    Should I have a home link in
    my navigation?
    

    View Slide

63. Yes, people expect it.
    Should I have a home link in
    my navigation?
    

    View Slide

64. It depends.
    Should I have a home link in
    my navigation?
    

    View Slide

65. What about on mobile
    with collapsed nav?
    Should I have a home link in
    my navigation?
    

    View Slide

66. Have you considered
    the user journey?
    Should I have a home link in
    my navigation?
    

    View Slide

67. Test it
    Should I have a home link in
    my navigation?
    

    View Slide

68. I tested it!

    (and people do crazy things)
    Should I have a home link in
    my navigation?
    

    View Slide

69. YOU’RE
    NOT
    NORMAL!
    Talk about biases and user behaviour
    

    View Slide

70. UX is
    hard
    

    View Slide

71. https://twitter.com/rUv/status/695055910683615232
    

    View Slide

72. https://twitter.com/lionelrudaz/status/695147236670455808
    

    View Slide

73. UX is
    hard
    

    View Slide

74. The Simplest

    Web App

    In The

    World
    Case Study
    

    View Slide

75. View Slide

76. View Slide

77. View Slide

78. User journey
    • Discovery
    • Arrival (at homepage?)
    • Sign up / create account
    • Log in
    • Change status
    

    View Slide

79. User journey
    • Discovery
    • Arrival (at homepage?)
    • Sign up / create account
    • Log in
    • Change status
    • Push notifications?
    

    View Slide

80. Acquisition is
    hard
    And this brings me to my final point: UX is hard
    
    This was actually where my idea for the talk originally started.
    
    Remember that UX is 90% about how you think? Well the idea was to take a really simple web-based thing and show what sort of questions you can ask about it. An in
    doing so show that very little of what we do on the web is simple. And to show that we can all ask these sorts of questions, and that these questions are important, and
    that they are hard.
    
    So before I get to my more in-depth case study, I want to look at a simple question that I saw in a Facebook group recently. The question was:
    

    View Slide

81. Homepage
    How did the user get
    here?
    

    View Slide

82. Homepage
    How can I get more
    people here?
    

    View Slide

83. Navigation is
    hard
    

    View Slide

84. Homepage
    What should be in
    my navigation?
    

    View Slide

85. Homepage
    What should NOT
    be in my
    navigation?
    

    View Slide

86. Homepage
    What about when
    logged in?
    

    View Slide

87. Homepage
    Should I have a
    home link?
    

    View Slide

88. Calls to action are
    easy
    (mostly)
    

    View Slide

89. Homepage
    What might the user
    want to do next?
    

    View Slide

90. Homepage
    Can I easily take
    action on mobiles?
    

    View Slide

91. Homepage
    Can I simplify by
    limiting the number of
    choices?
    

    View Slide

92. Homepage
    Should the action
    change when logged
    in?
    

    View Slide

93. Copywriting is
    hard
    

    View Slide

94. Homepage
    How can I simplify/
    edit this?
    

    View Slide

95. Homepage
    What DO I need to
    say.
    

    View Slide

96. Homepage
    What DON’T I need to
    say.
    

    View Slide

97. Homepage
    Have I clearly and
    succinctly explained
    what this is in a way
    that a new visitor will
    understand?
    

    View Slide

98. Homepage
    Do I need to explain
    this to new users? Or
    is some prior
    knowledge assumed?
    

    View Slide

99. Homepage
    Is my page too long?
    Or too short?
    

    View Slide

100. Homepage
     Are my lines too
     wide? Or too narrow?
     

     View Slide

101. Mobile-friendly is
     hard
     

     View Slide

102. Homepage
     Responsive!
     

     View Slide

103. Forms are
     REALLY
     hard
     

     View Slide

104. Sign up
     How can I make it
     easy?
     

     View Slide

105. Sign up
     What data do I need
     to collect?
     

     View Slide

106. Sign up
     What data don’t I
     need to collect?
     

     View Slide

107. Sign up
     Do users need
     usernames? Or will
     email addresses do?
     

     View Slide

108. Sign up
     What needs
     explaining, and what
     doesn’t?
     

     View Slide

109. Sign up
     What do I need to do
     about data protection
     and legal stuff?
     

     View Slide

110. Sign up
     Should people set a
     password? Or should
     I send one?
     

     View Slide

111. Sign up
     Should I enforce
     complex passwords?
     

     View Slide

112. Sign up
     What validation do I
     need to do?
     

     View Slide

113. Sign up
     How do I display
     validation errors?
     

     View Slide

114. Sign up
     Should I do fancy JS/
     AJAX validation in
     real time?
     

     View Slide

115. Sign up
     Should this be a one
     page or multi-page
     form?
     

     View Slide

116. Sign up
     Would social media
     logins be easier?
     

     View Slide

117. User journeys are
     hard
     

     View Slide

118. Thanks!
     What happens now?
     What screen do users
     go to?
     

     View Slide

119. Thanks!
     Should the user be
     logged in?
     

     View Slide

120. Thanks!
     Do they get an email?
     

     View Slide

121. Thanks!
     Does an admin get
     an email?
     

     View Slide

122. Log in
     How long are people
     logged in for?

     

     (This is critical!)
     

     View Slide

123. Log in
     What screen is shown
     after login?
     

     View Slide

124. Log in
     What does a user do
     if they’ve forgotten
     their login?
     

     View Slide

125. Log in
     Is social media
     linking/logging in
     helpful?
     

     View Slide

126. Change status
     What is the button
     feedback?
     

     View Slide

127. Change status
     What else happens
     after pressing the
     button?
     

     View Slide

128. Change status
     Should I congratulate
     the user?
     

     View Slide

129. Change status
     Should people be
     allowed to upload a
     photo or note?
     

     View Slide

130. Change status
     Should people be
     allowed to change
     colour (as they now
     know the gender)?
     

     View Slide

131. Change status
     Should I offer sharing
     on social media…

     

     …or by email?
     

     View Slide

132. Change status
     Should there be an
     “oops” or “undo”
     option?
     

     View Slide

133. Change status
     What’s the balance of
     more options vs
     getting out of the
     way?
     

     View Slide

134. The Simplest

     Web App

     In The

     World
     Case Study
     

     View Slide

135. 2 actions
     Case Study
     

     View Slide

136. 46 questions
     Case Study
     

     View Slide

137. UX is
     hard
     And this brings me to my final point: UX is hard
     
     This was actually where my idea for the talk originally started.
     
     Remember that UX is 90% about how you think? Well the idea was to take a really simple web-based thing and show what sort of questions you can ask about it. An in
     doing so show that very little of what we do on the web is simple. And to show that we can all ask these sorts of questions, and that these questions are important, and
     that they are hard.
     
     So before I get to my more in-depth case study, I want to look at a simple question that I saw in a Facebook group recently. The question was:
     

     View Slide

138. Which way now?
     So. Hopefully I’ve convinced you that user experience is for everyone - including you! That it’s important. And that, yes, it’s hard, but that’s OK. So what do you do now?
     

     View Slide

139. Beg, steal, borrow
     Resource:
     http://www.goodui.org
     Look at what others do…make use of UX blogs, shared research, books.
     
     UX is a hot topic. So much shared knowledge, design patterns, information etc.
     
     I’ve had SO many “Aha” moments just by reading about how other people improved their user experiences, or by hearing about commonly used design patterns.
     

     View Slide

140. Ask questions
     Resource:
     Your brain
     Dig into your user interface. Ask as many questions as you can about it.
     

     View Slide

141. Test and Observe
     Resource:
     Your mum, dad, grandma, cat
     Watch people use the things you’ve created. Not your designer friends. Your mum. Your partner. Your friends.
     

     View Slide

142. Track and Analyse
     Resource:
     Analytics (Event Tracking)
     Use analytics to work out how your users behave. Set up some simple event tracking to see what actions users take and from where. Remember that finding and leaving
     your website are part of the experience too.
     

     View Slide

143. Change and test
     Resource:

     Google Experiments, Optimizely, InVision
     Make some changes. Use Google analytics’s simple experiments function, or a tool like optimisely, to test the change for a percentage of users. See what improves.
     

     View Slide

144. Think outside

     the screen
     Resource:

     Your own experiences
     Remember that your user experience is more than just what people see on the screen. It might involve a support query. Emails. SEO. Social media. Packaging and
     delivery, or even a returns or refunds process.
     

     View Slide

145. Ask, Discuss, Learn
     Resource:

     Each other

     http://uxforevery.one
     I’ve set up a twitter account, Facebook page and website where I’ve curated lots of stuff that was useful in the preparation of this talk and I hope to keep it updated with
     information and thoughts for beginner UX’ers like.YOU! … Come and ask questions…of me…of each other…of other UX people who may want to help. Perhaps we can
     build a little community as we learn and experiment together.
     

     View Slide

146. Questions?
     (But not necessarily answers)
     Ross Wintle

     @magicroundabout
     oikos.digital
     UX for Everyone
     uxforevery.one
     @uxforeveryone
     I hope you have questions. But I hope that they’re not question that I can answer. They may not be questions that you can answer. But I hope that you might feel like you
     have some ideas about what to ask and how you might go about finding the answers.
     

     View Slide