How to use User Researches

2019/3/27 UX JAM Outboundでの、大草の講演資料になります

Transcript

1. How to use User Researches vegemaki UX Researcher ＠UX JAM outbound 20190327
2. Hello! vegemaki UX Researcher a freelance an employee at Recruit Workshop designer 2019/4/1 2 @vegemaki3
3. 2019/4/1 3 I’ll share summary slides on Twitter @vegemaki3
4. Researches I’ve done • Group interview • Depth interview • shadowing • Ethnographic research • Heuristic evaluation • Usability test 2019/4/1 @vegemaki3 4 • Questionnaires • AB test
5. Request Pattern A “We must increase the sales of Rabbit goods EC site. To understand the problems and to offer the solutions, Please use depth interviews.” 2019/4/1 @vegemaki3 5
6. Request Pattern A “We must increase the sales of Rabbit goods EC site. To understand the problems and to offer the solutions, Please use depth interviews.” 2019/4/1 @vegemaki3 6 Depth interviews aren’t suitable for this situation…
7. Request Pattern B “Customers visit our EC site frequently, but they don’t sign up for a member account which is necessary for purchase. To gather data about the cause of the problem, Please use questionnaire.” 2019/4/1 @vegemaki3 7
8. Request Pattern B “Customers visit our EC site frequently, but they don’t sign up for a member account which is necessary for purchase. To gather data about the cause of the problem, Please use questionnaire.” 2019/4/1 @vegemaki3 8 Questionnaire researches aren’t suitable for this situation…
9. Today’s theme How to use each research efficiently 2019/4/1 @vegemaki3 9
10. Before that... Research isn’t a magic tool. It doesn’t solve all problems. 2019/4/1 @vegemaki3 10
11. Research is ... A way to understand what we don’t understand 2019/4/1 @vegemaki3 11 h e a r c s e R
12. Research is ... A way to understand what we don’t understand 2019/4/1 @vegemaki3 12 h e a r c s e R
13. Research is ... 2019/4/1 @vegemaki3 13 h e a r c s e R A way to understand what we don’t understand
14. Research is ... It’s difficult to come up with new ideas only by having researches. We also need ideation and thinking skills. 2019/4/1 @vegemaki3 14
15. Researches I’ve done 2019/4/1 @vegemaki3 15 • Questionnaires • AB test Qualitative Research Quantitative Research • Group interview • Depth interview • shadowing • Ethnographic research • Heuristic evaluation • Usability test
16. So many researches we have!! When ,which situation and which research we should choose? 2019/4/1 @vegemaki3 16
17. Service improvement flow & suitable research 2019/4/1 @vegemaki3 17 identify the problem WHAT Quantitative Research identify the cause of problem WHY Qualitative Research consider the direction of solution WHAT results of research + ideation / design thinking verify solutions HOW Qualitative Research (Quantitative Research)
18. Service improvement flow & suitable research 2019/4/1 @vegemaki3 18 identify the problem WHAT Quantitative Research identify the cause of problem WHY Qualitative Research consider the direction of solution WHAT results of research + ideation / design thinking verify solutions HOW Qualitative Research (Quantitative Research)
19. Request Pattern A “We must increase the sales of Rabbit goods EC site. To understand the problems and to offer the solutions, Please use depth interviews.” 2019/4/1 @vegemaki3 19
20. Service improvement flow & suitable research 2019/4/1 @vegemaki3 20 identify the problem WHAT Quantitative Research identify the cause of problem WHY Qualitative Research consider solution direction WHAT results of research + ideation / design thinking verify solutions HOW Qualitative Research (Quantitative Research)
21. Service improvement flow & suitable research 2019/4/1 @vegemaki3 21 identify the problem WHAT Quantitative Research identify the cause of problem WHY Qualitative Research consider solution direction WHAT results of research + ideation / design thinking verify solutions HOW Qualitative Research (Quantitative Research)
22. Request Pattern A “We must increase the sales of Rabbit goods EC site. To understand the problems and to offer the solutions, Please use depth interviews.” 2019/4/1 @vegemaki3 22 Quantitative research is suitable for this situation. e.g. market analyses, questionnaires
23. Request Pattern B “Customers visit our EC site frequently, but they don’t sign up for a member account which is necessary for purchase. To gather data about the cause of the problem, Please use questionnaire.” 2019/4/1 @vegemaki3 23
24. Service improvement flow & suitable research 2019/4/1 @vegemaki3 24 identify the problem WHAT Quantitative Research identify the cause of problem WHY Qualitative Research consider solution direction WHAT results of research + ideation / design thinking verify solutions HOW Qualitative Research (Quantitative Research)
25. Request pattern B “Customers visit our EC site frequently, but they don’t sign up for a member account which is necessary for purchase. To gather data about the cause of the problem, Please use questionnaire.” 2019/4/1 @vegemaki3 25 Qualitative research is suitable for this situation. e.g. user interviews, usability tests
26. Understanding how to use research leads to better researches and better products 2019/4/1 26 @vegemaki3
27. 2019/4/1 27 Let’s have a discussion later! @vegemaki3