Product Portfolio Strategy Draft Template

This is a template that I used successfully to capture the high level strategy for 3 different product sets in a portfolio. I have included descriptive text over each field so you may understand what it intends to capture. IMHO, strategy is in essence made up of these parts:

0. Vision (what's your Big Hairy Audacious Goal? What's the bet?)
1. Why you want to do something (why bother solving the problem)
2. What you want to do (what's the problem you want to solve)
3. What are the immediate identifiable obstacles that if overcome, set you on your way.

Transcript

1. Release 10 | Strategy Draft
2. Release 10 Moment in time An event
3. Release 10 wave 1 wave 2 Focused on Product A Focused on Product C wave 3 Focused on Product B August 19th September 31st October 31st Productivity Security
4. In 18 months, Company Name will be the easiest and default standard for understanding how Office files have changed across all primary desktop and file storage platforms. Wave 1 | Strategy Vision Challenge In order to reach our vision, we need to extend our supported filetypes to all primary Office filetypes and on OSX, iOS and primary file storage platforms by August 19th 2018 Target Condition In order to reach our Challenge, we first need to have the ability to compare Excel files on the desktop, compare Word and PDF files on iOS, OSX and leading file storage providers by August 19th 2018. Interesting Stats People in our ecosystem are demonstrating a desire for Excel files and iOS & OSX: • 3,500 people have uploaded 134,000 Excel files to Company Name in the last year. 2000 (57%) of these people from 900 accounts have uploaded 84,000 (62%) Excel files with more than 1 version • 1,500 people have performed 26,000 OCUS events from iOS devices in 2018 so far. 1000 people have performed 168,000 OCUS events from OSX computers in 2018 so far. Compare on OSX is #1 most requested feature with 141 customers. #2 in the list has 29 customers. The first big goal to tackle on our way to the vision. Think in terms of user journeys, ideal states, objectives and KPIs that relate to the product lifecycle. This is a smaller, measurable objective that teams can start exploring today. What’s the status today as it relates to the target condition? Compare
5. In 18 months, Company Name will be regarded as the industry-leading transaction management application for the legal profession, amongst the top global law firms and financial institutions. Wave 2 | Strategy Transact Vision Challenge In order to reach our vision, we need to improve the usability and ensure our infrastructure and security meet the requirements of the largest financial institutions. We also need to acquire a reputation as a trusted data controller by September 31st. Target Condition Current State The first big goal to tackle on our way to the vision. Think in terms of user journeys, ideal states, objectives and KPIs that relate to the product lifecycle. This is a smaller, measurable objective that teams can start exploring today. What’s the status today as it relates to the target condition? In order to reach our Challenge, we first need to have improved the checklist creation process, provide the ability for approving and signing documents 3 of the top 15 UK firms our now our customers, including Clifford Chance, the UK’s top transactional firm. Considered a high value activity, the management of transactions could provide a considerable revenue stream. We currently have [100] regular monthly contributors to Transact workspaces – again on the current revenue obtained from the usage, this demonstrates great potential for revenue growth.
6. In 18 months, Company Name will be the most reliable & insightful means in legal for understanding and remediating risks in Office files and emails leaving the organisation Wave 3 | Strategy Secure Vision Challenge In order to reach our vision, we need to add ML to our risk analysis algorithms to look for risks based on an understanding of unstructured content and prevent emails being sent to the wrong people by October 31st. Target Condition In order to reach our Challenge, we first need to have the ability to analyse the risks in Office files in email based on ML and have a Check Recipient alternative by October 31st Current State The first big goal to tackle on our way to the vision. Think in terms of user journeys, ideal states, objectives and KPIs that relate to the product lifecycle. This is a smaller, measurable objective that teams can start exploring today. What’s the status today as it relates to the target condition? Risk Analytics has a first cut of the risk scoring algorithm that will drive decision making for the Protect pieces. Protect Server is being upgraded with Quarantine capability. The decision to quarantine an email will be driven by the risk scoring algorithm. Protect on the Desktop is being re-evaluated to understand if a new version of it needs to be created. If it does, then the NEW Protect on the Desktop will most probably use the risk scoring algorithm to make a decision on what to do with emails.
7. 1 - Compare Desktop • Word • PDF • Scanned PDF • PowerPoint • Side-by-Side • Excel 2 - Compare for iOS * • Word • PDF 3 - Compare for OSX * • Word • PDF Wave 1 | Products For Users For System Integrators 4 - Compare embedded in: * • 3rd Party Product 1 • 3rd Party Product 2 • 3rd Party Product 3 • 3rd Party Product 4 1 - Compare Server for OEM purposes 2 - Compare Server for Internal Use 3 - Compare as a Service (CaaS) * Compare