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Respondent Answers - Continued

Respondent Answers - Continued

Respondent answers for A2 Media Blog

Oliver Cooke

May 03, 2016
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  1. Part 1 - Analytics  This graph is likewise interesting

    in attaining the feedback that we are seeking. For instance, we can observe that a clear portion of the audience heralded the production as a clear success, with some clear variation upon that scale, albeit with a lean towards moderate success. This allows us to see, from an overarching and distant view, that we achieved our goals only with limited success and our purpose, is, thus, partially achieved. The level of uncertainty around the success also denotes to us the divisive and unassured nature of the project and that improvements could and should be made in the realm of production values and qualities. Also of not should be the ways in which we failed to blend the audience and the atmosphere created by the video, in terms of continuity breaks and failed editing sequences.
  2. Part 2 - Analytics  Interestingly, we can learn from

    these statistics that the issue of which element is preferred is a largely superficial and irrelevant issue to many people, with the significance of the “No preference” vote. However, we must also recognize the applicable votes, and the Digipak appears as the clear winner for this section with 50% of the tally. Considering that this is the element of which I put the most hard work into, I am pleased with this result. This does, more importantly, illustrate the importance of time and effort to an audience and the preferences of quality over quantity or other suerficial elements.
  3. Part 3 - Analytics  Likewise, the divisive nature of

    this question proves interesting as a piece of contention amongst our audience, allowing us to understand and learn that, whilst a preference for Goodwin’s thought beats and rhythmic synergy amongst all three elements (Lyrics, Music and Visuals), a strong trio of camp swear an allegiance to Narrative, Performance and Costumes and Props, strong atmospheric elements. The fact that all four elements are conceptions of Andrew Goodwin illustrate the successful nature of applying theories and theoretical studies into the construction of such a music video.
  4. Part 4 - Analytics  Once again, a divisive topic,

    this instead provides an insight into the audience’s preference for photographic structures over many other formats of design, particularly for the complexities and the visual diversification that can be achieved because of it. For this reason, we can conclude that the audience is much more visually appeased than other forms of provocative formats; over such superficial elements as lighting or props, etc.
  5. Part 5 - Analytics  This final element likewise expresses

    a sense of diversification amongst our audience, yet definitively illustrates the rather disregarding nature towards a poster and the specifics of such a promotional element. This suggests that the audience is much more passive to such a key thing, and in that sense, validates the very purpose of the poster – to advertise on a simplistic and passive basis; whilst still providing information on a very ordinary scale. The average nature of the other options’ scores continue to suggest a general appreciation for all elements of the design and structure.