It's hard to imagine what our world would be like without marketing. We are so used to seeing advertisements, brochures, newsletters and email campaigns everywhere that it is now part of our daily life.
Strongly influenced by modern technological solutions, marketing has become even more comprehensive and personalized than ever. However, understanding your target audience and trying to engage them and turn them into a customer remains the ultimate goal.
Marketing agencies strictly focused on the marketing realm of the business world face even more difficulties than their counterparts in the corporate world. To understand how marketing has changed due to these factors, here are some common problems for marketing agencies.