How to Supercharge your SEO with Log File Analysis

September BrightonSEO

Transcript

1. How Log File Analysis can Supercharge SEO Sally Raymer SEO IN MOTION https://speakerdeck.com/sallyseo @salraym
2. "Nobody knows how to use log file analysis properly" A guy presenting a SEO platform that had no log file analysis.
3. A Picture Says a Thousand Words... (or just the one)
4. Let's Talk Log File Analysis just incase But...
5. A Wealth of Information
6. Where a request is being made from
7. Who is Making the Request
8. What is Being Requested
9. Data we Can Use to Inform our Teams
10. Identifying What Pages are Being Crawled by Search Engines
11. How Quickly Content is Crawled & Indexed
12. How Frequently 'Priority' Pages are Crawled
13. PLPS & PDPS
14. Service Pages, White Papers & Templates
15. Guides & Useful Reviews
16. Awareness Pages
17. Identifying Search Engines Crawling the 'Wrong' Pages
18. 4xx Errors
19. Redirects
20. Canonicalised URLs
21. Pages we Just Don't Care About
22. Pages that are Rarely or Never Crawled at All
23. Crawl Depth
24. Crawl Budget
25. Duplication
26. Content Quality VS.
27. Page Speed
28. Orphan Pages
29. Test & Analyse Index and Ranking Factors
30. Are PageRank and Crawl Behaviour Marrying up? Image from SE Ranking
31. Trends Between Word Count & Crawling
32. Changing Meta-Tags & Headers
33. Tracking the Impact of Cannibalisation Projects
34. Implementing SSR Image from NextJS
35. Updating Schema Image from Google
36. Gaining Backlinks Image from Ahrefs
37. Improving Page Performance
38. Social Influence/ Popularity
39. User Centric Behaviour
40. Mobile/ Desktop Ratio
41. What Part of the Site Users are Visiting
42. What Response Times Users are Getting
43. Fact Finding Mission Powered by Log Files
44. Redirects & 4xx Outside of the Site Structure
45. Identify Different Response Codes to User Agents
46. Identify the Why in 5xx Errors
47. CDN Error
48. Storing Large Files on the Server
49. High Traffic
50. Separate Users from Bots
51. Identify Spam Generated URLs
52. THANK YOU https://speakerdeck.com/sallyseo @salraym