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How to Supercharge your SEO with Log File Analysis

Avatar for Sally-R Sally-R
September 14, 2023
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How to Supercharge your SEO with Log File Analysis

September BrightonSEO

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Sally-R

September 14, 2023
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Transcript

  1. How Log File Analysis can Supercharge SEO Sally Raymer SEO

    IN MOTION https://speakerdeck.com/sallyseo @salraym

  2. "Nobody knows how to use log file analysis properly" A

    guy presenting a SEO platform that had no log file analysis.

  3. A Picture Says a Thousand Words... (or just the one)

  4. Let's Talk Log File Analysis just incase But...

  5. A Wealth of Information

  6. Where a request is being made from

  7. Who is Making the Request

  8. What is Being Requested

  9. Data we Can Use to Inform our Teams

  10. Identifying What Pages are Being Crawled by Search Engines

  11. How Quickly Content is Crawled & Indexed

  12. How Frequently 'Priority' Pages are Crawled

  13. PLPS & PDPS

  14. Service Pages, White Papers & Templates

  15. Guides & Useful Reviews

  16. Awareness Pages

  17. Identifying Search Engines Crawling the 'Wrong' Pages

  18. 4xx Errors

  19. Redirects

  20. Canonicalised URLs

  21. Pages we Just Don't Care About

  22. Pages that are Rarely or Never Crawled at All

  23. Crawl Depth

  24. Crawl Budget

  25. Duplication

  26. Content Quality VS.

  27. Page Speed

  28. Orphan Pages

  29. Test & Analyse Index and Ranking Factors

  30. Are PageRank and Crawl Behaviour Marrying up? Image from SE

    Ranking

  31. Trends Between Word Count & Crawling

  32. Changing Meta-Tags & Headers

  33. Tracking the Impact of Cannibalisation Projects

  34. Implementing SSR Image from NextJS

  35. Updating Schema Image from Google

  36. Gaining Backlinks Image from Ahrefs

  37. Improving Page Performance

  38. Social Influence/ Popularity

  39. User Centric Behaviour

  40. Mobile/ Desktop Ratio

  41. What Part of the Site Users are Visiting

  42. What Response Times Users are Getting

  43. Fact Finding Mission Powered by Log Files

  44. Redirects & 4xx Outside of the Site Structure

  45. Identify Different Response Codes to User Agents

  46. Identify the Why in 5xx Errors

  47. CDN Error

  48. Storing Large Files on the Server

  49. High Traffic

  50. Separate Users from Bots

  51. Identify Spam Generated URLs

  52. THANK YOU https://speakerdeck.com/sallyseo @salraym