Upgrade to Pro — share decks privately, control downloads, hide ads and more …

How to Supercharge your SEO with Log File Analysis

Avatar for Sally-R Sally-R
September 14, 2023
Business
520
0

How to Supercharge your SEO with Log File Analysis

September BrightonSEO

Avatar for Sally-R

Sally-R

September 14, 2023

More Decks by Sally-R

See All by Sally-R
BrightonSEO - Informational Architecture for Enterprise Sites
Avatar for Sally-R sallyseo
0
49

Other Decks in Business

See All in Business
データ品質とメタデータ管理で実現する構造化・非構造化データ活用のユースケース紹介
Avatar for かわなご kawanago
0
450
フルカイテン株式会社 採用資料
Avatar for FULL KAITEN fullkaiten
0
100k
Decentier_Corporate Deck_2026
Avatar for Decentier, Inc. decentier
PRO
0
1.3k
エムスリーキャリア Work Support採用資料 / M3C Work Support
Avatar for エムスリーキャリア m3c
0
14k
どこまでを引き受けるのか — 変わり続ける役割と、変わらない思考法 / How Much We Take On — Evolving Roles and Enduring Ways of Thinking
Avatar for nrs nrslib
2
1.1k
NOROSHI inc_COMPANY DECK
Avatar for NOROSHI Inc noroshi
0
1.6k
新規事業立ち上げにPMMが果たすべき役割と責任 −スケールアップ企業における"プロダクトマーケティング"の可能性
Avatar for Yuji Shimada yushimad
1
350
Kasanare_Recruitng_Pitch
Avatar for カサナレ株式会社 kyoichi_yasuda
0
630
Executive Strategy Management: FinOps X 2026 recap at Japan FinOps Meetup #6
Avatar for shungoa shungoa
0
220
会社紹介資料
Avatar for NIPAP nipap
0
640
Copilotで資料を作るようになって仕事のやり方が変わった話
Avatar for 青野正寛 aonomasahiro
2
690
「プロダクトヒストリーカンファレンス2026」リチェルカ投影資料
Avatar for 株式会社リチェルカ recerqainc
0
180

Featured

See All Featured
Automating Front-end Workflow
Avatar for Addy Osmani addyosmani
1370
210k
The Psychology of Web Performance [Beyond Tellerrand 2023]
Avatar for Tammy Everts tammyeverts
49
3.5k
[SF Ruby Conf 2025] Rails X
Avatar for Vladimir Dementyev palkan
2
1.2k
A designer walks into a library…
Avatar for Paul Jervis Heath pauljervisheath
211
24k
Ruling the World: When Life Gets Gamed
Avatar for Sebastian Deterding codingconduct
0
280
JavaScript: Past, Present, and Future - NDC Porto 2020
Avatar for David Neal reverentgeek
52
6k
Ten Tips & Tricks for a 🌱 transition
Avatar for Manu Carrasco Molina stuffmc
0
150
10 Git Anti Patterns You Should be Aware of
Avatar for Lemi Orhan Ergin lemiorhan
PRO
659
62k
The Cost Of JavaScript in 2023
Avatar for Addy Osmani addyosmani
55
10k
jQuery: Nuts, Bolts and Bling
Avatar for Doug Neiner dougneiner
66
8.5k
Speed Design
Avatar for Sergey Chernyshev sergeychernyshev
33
1.9k
職位にかかわらず全員がリーダーシップを発揮するチーム作り / Building a team where everyone can demonstrate leadership regardless of position
Avatar for MADOX madoxten
63
55k

Transcript

  1. How Log File Analysis can Supercharge SEO Sally Raymer SEO

    IN MOTION https://speakerdeck.com/sallyseo @salraym

  2. "Nobody knows how to use log file analysis properly" A

    guy presenting a SEO platform that had no log file analysis.

  3. A Picture Says a Thousand Words... (or just the one)

  4. Let's Talk Log File Analysis just incase But...

  5. A Wealth of Information

  6. Where a request is being made from

  7. Who is Making the Request

  8. What is Being Requested

  9. Data we Can Use to Inform our Teams

  10. Identifying What Pages are Being Crawled by Search Engines

  11. How Quickly Content is Crawled & Indexed

  12. How Frequently 'Priority' Pages are Crawled

  13. PLPS & PDPS

  14. Service Pages, White Papers & Templates

  15. Guides & Useful Reviews

  16. Awareness Pages

  17. Identifying Search Engines Crawling the 'Wrong' Pages

  18. 4xx Errors

  19. Redirects

  20. Canonicalised URLs

  21. Pages we Just Don't Care About

  22. Pages that are Rarely or Never Crawled at All

  23. Crawl Depth

  24. Crawl Budget

  25. Duplication

  26. Content Quality VS.

  27. Page Speed

  28. Orphan Pages

  29. Test & Analyse Index and Ranking Factors

  30. Are PageRank and Crawl Behaviour Marrying up? Image from SE

    Ranking

  31. Trends Between Word Count & Crawling

  32. Changing Meta-Tags & Headers

  33. Tracking the Impact of Cannibalisation Projects

  34. Implementing SSR Image from NextJS

  35. Updating Schema Image from Google

  36. Gaining Backlinks Image from Ahrefs

  37. Improving Page Performance

  38. Social Influence/ Popularity

  39. User Centric Behaviour

  40. Mobile/ Desktop Ratio

  41. What Part of the Site Users are Visiting

  42. What Response Times Users are Getting

  43. Fact Finding Mission Powered by Log Files

  44. Redirects & 4xx Outside of the Site Structure

  45. Identify Different Response Codes to User Agents

  46. Identify the Why in 5xx Errors

  47. CDN Error

  48. Storing Large Files on the Server

  49. High Traffic

  50. Separate Users from Bots

  51. Identify Spam Generated URLs

  52. THANK YOU https://speakerdeck.com/sallyseo @salraym