Upgrade to PRO for Only $50/Year—Limited-Time Offer! 🔥
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
How to Supercharge your SEO with Log File Analysis
Search
Sally-R
September 14, 2023
Business
0
410
How to Supercharge your SEO with Log File Analysis
September BrightonSEO
Sally-R
September 14, 2023
Tweet
Share
More Decks by Sally-R
See All by Sally-R
BrightonSEO - Informational Architecture for Enterprise Sites
sallyseo
0
24
Other Decks in Business
See All in Business
AWS re:Invent参加のリアル 〜女性目線で考える健康・美容・安全のベストプラクティス〜
o2mami
1
190
(18枚)製造業の営業を最大化させる「ブリッジ管理」とは?
nyattx
PRO
1
220
エンジニア創業者が語るユーザー中心のプロダクト作り
microcms
1
110
Flatt Security 会社紹介資料
flatt_security
0
420
Startup CTO of the year 2024 株式会社ハイヤールー
kkosukeee
1
4.9k
会社案内資料
mkengineering
1
190
三井物産グループのデジタル証券〜ホテル・イビス大阪梅田〜徹底解説セミナースライド(20241126)
c0rp_mdm
0
670
道路監視システム~プラットフォームの構築~
tokyo_metropolitan_gov_digital_hr
0
200
Helpfeel 開発部採用資料
helpfeel
0
370
【エンジニア採用】BuySell Technologies会社説明資料
buyselltechnologies
1
53k
株式会社AGEST紹介資料/AGEST Recruitment
agest_recruit
0
2.4k
360度カメラを活用した施設配置確認ツール
tokyo_metropolitan_gov_digital_hr
0
220
Featured
See All Featured
ピンチをチャンスに:未来をつくるプロダクトロードマップ #pmconf2020
aki_iinuma
111
49k
Practical Tips for Bootstrapping Information Extraction Pipelines
honnibal
PRO
10
760
What's new in Ruby 2.0
geeforr
343
31k
10 Git Anti Patterns You Should be Aware of
lemiorhan
PRO
656
59k
Building Flexible Design Systems
yeseniaperezcruz
327
38k
GraphQLとの向き合い方2022年版
quramy
44
13k
[RailsConf 2023 Opening Keynote] The Magic of Rails
eileencodes
28
9.1k
What’s in a name? Adding method to the madness
productmarketing
PRO
22
3.2k
Producing Creativity
orderedlist
PRO
341
39k
Responsive Adventures: Dirty Tricks From The Dark Corners of Front-End
smashingmag
250
21k
No one is an island. Learnings from fostering a developers community.
thoeni
19
3k
I Don’t Have Time: Getting Over the Fear to Launch Your Podcast
jcasabona
28
2k
Transcript
How Log File Analysis can Supercharge SEO Sally Raymer SEO
IN MOTION https://speakerdeck.com/sallyseo @salraym
"Nobody knows how to use log file analysis properly" A
guy presenting a SEO platform that had no log file analysis.
A Picture Says a Thousand Words... (or just the one)
Let's Talk Log File Analysis just incase But...
A Wealth of Information
Where a request is being made from
Who is Making the Request
What is Being Requested
Data we Can Use to Inform our Teams
Identifying What Pages are Being Crawled by Search Engines
How Quickly Content is Crawled & Indexed
How Frequently 'Priority' Pages are Crawled
PLPS & PDPS
Service Pages, White Papers & Templates
Guides & Useful Reviews
Awareness Pages
Identifying Search Engines Crawling the 'Wrong' Pages
4xx Errors
Redirects
Canonicalised URLs
Pages we Just Don't Care About
Pages that are Rarely or Never Crawled at All
Crawl Depth
Crawl Budget
Duplication
Content Quality VS.
Page Speed
Orphan Pages
Test & Analyse Index and Ranking Factors
Are PageRank and Crawl Behaviour Marrying up? Image from SE
Ranking
Trends Between Word Count & Crawling
Changing Meta-Tags & Headers
Tracking the Impact of Cannibalisation Projects
Implementing SSR Image from NextJS
Updating Schema Image from Google
Gaining Backlinks Image from Ahrefs
Improving Page Performance
Social Influence/ Popularity
User Centric Behaviour
Mobile/ Desktop Ratio
What Part of the Site Users are Visiting
What Response Times Users are Getting
Fact Finding Mission Powered by Log Files
Redirects & 4xx Outside of the Site Structure
Identify Different Response Codes to User Agents
Identify the Why in 5xx Errors
CDN Error
Storing Large Files on the Server
High Traffic
Separate Users from Bots
Identify Spam Generated URLs
THANK YOU https://speakerdeck.com/sallyseo @salraym