Introduction to Design

This presentation was given to an Executive MBA batch at Institute of Product Leadership.

Transcript

1. Introduction to Design
2. See
3. See Observe?
6. Affordance
7. Case Study
8. Case study from Jared Spool
9. One small change
10. 45% More purchases 15 Million More revenue in the first month 300 Million More revenue in first year
11. The 300 million dollar button
12. What is Design?
13. Art v/s Design
14. A way of thinking living working
15. Design is a process many processes
16. Problem finding Problem solving
17. Observing
18. Generative
19. Digital Products
20. Interface Visual Multi-Device Online-Offline Human Ecosystems Services Experience
21. Why Design?
24. dmi.org
25. Design Maturity
27. How?
28. DESIGN BUSINESS TECH BALANCED PRODUCT
36. Prototype
37. You User ≠
38. Empathy
39. Customer Centricity
40. Better Products
41. When to Design?