Managing Design Outcomes

In this masterclass given at YourStory's Future of Work 2020 conference, Shreyas and Sameer make the point that Outcomes are more important than output.

Detailed coverage here - https://yourstory.com/2020/03/future-of-work-2020-design-outcomes-outputs-scripbox-ownpath

Transcript

1. Managing Design Outcomes Shreyas Satish, Founder & CEO, ownpath Sameer Bhiwani - VP Design & Customer Experience, Scripbox
2. What’s wrong with this? freepik
3. What’s wrong with this? freepik
4. What do you expect from this session?
5. Were you successful in the last project you did?
6. Were you successful in the last project you did? How do you know?
7. OUTCOME OUTPUT Usage Adoption (repeat usage) Effectiveness Satisfaction Conversion Business outcome On time Within budget With quality > ASK WHY GET BUY IN DESIGN THE FUTURE
8. 01 Ask Why
9. 01 Ask Why 02 Design the Future
10. 03 Get Buy in 01 Ask Why 02 Design the Future
11. 01 Ask Why
12. 01 Ask Why Ask the hard questions Understand why Measure Iterate
13. Requirements
14. We need a popup
15. We need a popup to let the user
16. We need a popup to let the user select their location
17. We need a popup to let the user select their location from a dropdown
18. We need a popup to let the user select their location from a dropdown Narrow Thinking
20. We need a popup to let the user select their location from a dropdown
21. We need a popup to let the user select their location from a dropdown
22. We need a popup to let the user select their location from a dropdown
23. We need a popup to let the user select their location from a dropdown
24. We need a popup to let the user select their location from a dropdown
25. We need a popup to let the user’s select their location from a dropdown
26. Why?
27. Why? To calculate taxes
28. Why? To calculate taxes Why?
29. To show the final price
30. To show the final price including taxes
31. To show the final price including taxes before payment
32. Broader Thinking To show the final price including taxes before payment
33. 01 Ask Why 02 Design the Future
34. Getting to Mars freepik
35. 02 Design the Future Long term vision Roadmap Align to philosophy User involvement & ideas Build culture
38. bcity.in freepik
39. 01 Ask Why 02 Design the Future 03 Get Buy in
40. 03 Get Buy in Communicate Collaborate Generate empathy
41. Write a story! Think of the last customer email you read, call you heard, interview you did or even a friend told you about a problem. Share! You can tell such stories to your stakeholders before getting into specifics. Write about it in the format: Who they are What situation they are in, how does it make them feel What they hope for as a solution or end goal
42. 03 Get Buy in 01 Ask Why 02 Design the Future
43. Ask the hard questions Understand why Measure Iterate Communicate Collaborate Generate empathy Long term vision Roadmap Align to philosophy User involvement & ideas Build culture OUTCOME OUTPUT Usage Adoption (repeat usage) Effectiveness Satisfaction Conversion Business outcome On time Within budget With quality > ASK WHY GET BUY IN DESIGN THE FUTURE
44. ~90% of engineering grads are unemployable freepik
45. Design for outcomes @shreyas_satish @sambert