Creative and Powerful Marketing at Scale

Presented to the students at Enspiral Dev Academy

[Some confidential information has been removed]

Transcript

1. M O B I L E M A R K E T I N G S U I T E Creative and Powerful Marketing at Scale Sam Jarman - iOS Developer
3. Me • Sam Jarman • Christchurch Boy, UC Grad • BSc(Hons) • Research in CS Education • Doing iOS Stuff since ’09 • Love to solve problems
4. What is Carnival Mobile? • We’re a software/marketing company • Formed in 2008 out of Polar Bear Farm - the world’s first iPhone software company • We help brands engage their audiences on mobile • VC Funded - Raised $2.4m USD in 2013 Guy Horrocks Cody Bunea
5. What we do • Work with large, typically American brands to help them engage and retain mobile users • Integrate our SDK into their iOS and/or Android app
6. • use a dashboard to view analytics, insights and create targeted messages • Our software delivers these messages on time, to the right people What we do
7. Our Customers
8. Investors Google Ventures Gary Vaynerchuk Michael Lazerow Boxgroup Lerer Ventures Jos White Bowery Capital Flybridge Capital
9. Case Study - 1D
10. Case Study - Oreo The Challenge: Create an engaging way for Oreo to connect with its audience in real-time during the Super Bowl
11. Case Study - Oreo The Challenge: Create an engaging way for Oreo to connect with its audience in real-time during the Super Bowl The Solution: Oreo used Carnival Oreo used Carnival to send a push notification to users of its Twist, Lick and Dunk app during the game that allowed them to unlock a limited-edition football Oreo. The promotion enhanced the app’s existing gameplay and enabled Oreo (a non-sponsor) to be part of the Super Bowl conversation. > 1m messages sent
12. Case Study - Oreo The Challenge: Create an engaging way for Oreo to connect with its audience in real- time during the Super Bowl The Solution: Oreo used Carnival Oreo used Carnival to send a push notification to users of its Twist, Lick and Dunk app during the game that allowed them to unlock a limited-edition football Oreo. The promotion enhanced the app’s existing gameplay and enabled Oreo (a non-sponsor) to be part of the Super Bowl conversation. The Results: • 565,000 Impressions • 52% Engagement • 3.75 Minutes Avg. App Session
13. Questions so far?
14. The Technology
15. Overview Carnival’s Servers Client’s App SDK Dashboard
16. Analytics System Removed for Publishing
17. Push System Removed for Publishing
18. Databases • Mongo • Long-term storage. Single source of truth • Elastic(search) • Used for indexing and searching all devices • Redis • K/V Store, used for storing push messages
19. Tasks and Queues • RabbitMQ • Queue messages from devices • Sidekiq • A task runner, checks for push messages that are ready to go
20. Our own code • Frontend App • A Web App written in Ember JS • Web Backend/API • Handles requests from frontend app • Public API • Public facing API - Device info, Analytics and Push
21. Our own code • Carnival Live • Sends events to live dashboard • Push Workers • Sends push payloads to APNS and GCM • Consumers • Takes messages off RabbitMQ for processing and storage • Register API • API that devices talk to
22. Our own code • CarnivalSDK for iOS • Cocoapod with a framework inside • Carnival SDK for Android • Gradle package • Carnival SDK for Windows Phone • LOL no.
23. Our own code • Objective-C • Swift • Java • JavaScript • Ruby • Go • SQL • HTML • CSS • Markdown • XML • PHP • Shell • Elixir
24. Demo!
25. BUT WAIT! Isn't this just spam?
26. Nah. • Ads are annoying and spammy when they aren’t for you • We let brands target users based on many attributes • They have the power to send very targeted messages that truly engage users • TL;DR Messages for YOU are not annoying.
27. But Sometimes brands have to learn…
28. We’re Hiring! • Front End Developer • JS/HTML/CSS • Graphic Designer • Marketing & Account Manager • Ruby on Rails Developer
 
 Get my card after and send me your CV and GitHub
29. Thanks! Questions? Sam Jarman | iOS Developer | Carnival Mobile