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Typography and User Experience

Sara Cannon
October 25, 2014

Typography and User Experience

WordCamp San Francisco

Type on the web has many roles: it is an interface, a brand, sets tone, and directs the user. Typography has many roles and can either add or take away from User Experience. In this beautiful and exciting talk we’re going to look at various ways type is used, implemented, and dissect the role that it plays in user experience on the web.

Sara Cannon

October 25, 2014
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Transcript

  1. “Don’t letterspace the lowercase without a reason… A man who

    would letterspace lowercase would steal sheep … If this wisdom needs updating, it is chiefly to add that a woman who would letterspace lowercase would steal sheep as well” - ROBERT BRINGHURST - “THE ELEMENTS OF TYPOGRAPHICAL STYLE”
  2. “Contrast is, in my humble opinion, the most crucial tenet

    of graphic design. It forges connections and distinctions between elements.” - JASON SANTAMARIA - “ON WEB TYPOGRAPHY”
  3. “All design work seems to have three common traits: there

    is the message to the work, the tone of that message, and the format the work takes” - FRANK CHIMERO