Are we there yet? DT’s journey with CPaaS as a large Telecom’s grassroots project

Are we there yet? DT’s journey with CPaaS as a large Telecom’s grassroots project.

- Recap of a journey driving CPaaS for Deutsche Telekom over the past two years
- Are we there yet? We advanced so much in the last year, yet still have more challenges ahead than ever before. Those will be assessed and put in perspective
- The vicious circle of innovating from within a big incumbent, macro & micro perspective

Presented 2022-11-09 at TADSummit 2022 in Aveiro, Portugal

Transcript

1. Are We There Yet? My journey with CPaaS as a large Telecom’s grassroots project Sebastian Schumann Deutsche Telekom Engineering | Int. Networks & Services TADSummit 2022 | Aveiro, Portugal #9
2. Are We There Yet? No. 2 Recap of a journey driving CPaaS for Deutsche Telekom over the past two years Are we there yet? Assessment & Perspective The vicious circle of innovating from within a big incumbent, macro & micro perspective CPaaS: Communications Platform as a Service
3. My Journey – How long can it possibly take? The good § DT-wide increased awareness, powerful momentum § Connecting the right people within a large organization § Researching a diversity of options beyond initial scope The bad § Fear of “cannibalization”, processes, worrywarts The ugly § Opportunism, myopia, politics My actual CPaaS journey on this year’s launch proposition started in early 2020. 2020 § Start with MVP partner, SMS & voice termination § Start with informal PoCs, Developer Portal integration 2021 § Internal awareness campaigns (no slideware!) § RfQ CPaaS & Omnichannel solution § Vendors, architecture, portal, let’s go 2022 3 PoC: Proof of Concept MVP: Minimum Viable Product
4. Programmable Communications Numbers Universe Cloud SIP Telephony Deutsche Telekom Global Carrier Cloud Communications Carriers & Enterprises own systems send Service assurance & management infrastructure NLP and AI for conversational automation Communications channel management Integration set-up & management Business logic & flow orchestration SIP: Session Initiation Protocol NLP: Natural Language Processing AI: Artificial Intelligence CPaaS Omnichannel Current Scope: CPaaS. Cloud Communications. Enterprise Enablement. End customers receive 4
5. Strategic Potential for Telco’s § Feature-level analytics § API portfolio supporting transition from service to features + integration and mashup § Build base, own evolution, partner for value creation, develop strategic vertical integrations 5 CPaaS Iceberg – Theoretical View Obvious Transition – Proven Enablers SMS. Telephony. E-Mail. Numbers. Real-time voice + video. Group communication. API Exposure New A2P Channels Rethink Telecoms A2P: Application to Person API: Application Programming Interface
6. CPaaS Enablement Existing technologies. But better (mostly A2P: SMS, telephony via APIs) Existing business model. But simpler & more competitive (volume-based, bundles, per minute) Existing customer relations. But simpler, faster, automated (online management, integrated billing) Goal: Customer segmentation & requirement, use case validation. CPaaS Disruption New technologies (WebRTC based voice and video) Bridging legacy (telephony breakouts) New use cases (P2P, group) API integration (QoS, “Video over LTE before ViLTE”, “Vo5G today”) Business model disruption, (modern enablers, new pricing models, internal competition) 02 CPaaS Vision Sustainable communications layer independent of legacy (e.g., IMS + gateway) Treat communications like any other online service (integrate features, measure feature utilization, iterate fast) Different carrier relations, evolve regulations 03 6 CPaaS Evolution – Making/Buying/Building APIs does by no means imply we are done! 01
7. Solving internal challenges… § … because eventually the incubation team had to face the organization and for everyone else it is business as usual § Legal challenges, strategy alignment, ‘failure mindset’ on paper vs actual, responsibility overlap § The idealistic innovation view meets reality 7 CPaaS Iceberg – Practical View Features through Partnerships. SMS. Telephony. E-Mail. Numbers. Real-time voice + video. Group communication. Partners Features Organization CPaaS
8. Our CPaaS Offering (Telco’s should not give up) Customers buy directly from service creator; not from reseller or aggregator 8 DT as globally trusted brand, well-established and associated in the B2B community Best network, global footprint, best-in-class delivery One stop shop for communications & network APIs (QoS) Compatible with APIs of market leaders
9. Our Setup – It’s all there, real, tangible, not slideware 9 Customers Exposure Capabilities API exposure function/gateway Network capabilities Cloud Communications … Telcos Hyperscaler B2B2X B2C External customers and developers Value Control Internal Starting 2022 POC up and running, commercial launch 2023 POC: Proof of Concept Creating API-based access to different service categories, open for 3rd party capabilities
10. Contact cpaas@telekom.de And visit developer.telekom.com for accessing our CPaaS APIs soon™