The Modeled Organization — Midwest UX 2015

Workshop slide deck from a 2015 edition of my workshop on concept modeling for UX design.

Transcript

1. The Modeled Organization Workshop
2. From the fi lm “Ten Bullets” by Tom Sachs http://vimeo.com/34901903
3. From the fi lm “Ten Bullets” by Tom Sachs http://vimeo.com/34901903 Not knolled.
4. From the fi lm “Ten Bullets” by Tom Sachs http://vimeo.com/34901903 Very knolled.
5. Without a solid foundation, the design process is like assembling a model in mid-air.
6. There’s nothing worse than a sharp image of a fuzzy concept. - Ansel Adams, photographer
7. Sharp images are easier than ever.
8. Clarity is hard.
9. Clarity is empowering.
10. When you don’t know what you believe, everything becomes an argument. - Jason Fried & David Heinemeier Hansson Rework p. 44, 2010
11. Clarity sorts out your isness oughtness from your
12. Clarity is knowing your actual ideal isn’t the same as your
13. Clarity is knowing your customers audience aren’t your only
14. Clarity is knowing your audience everyone isn’t
15. How do we know we’re fi nished? Clarity answers:
16. Where does this project fi t? Clarity answers:
17. It’s a good idea, but is it “us”? Clarity answers:
18. What’s next? Clarity answers:
19. Why now? Clarity answers:
20. Clarity takes us from knowing understanding to
21. Never delegate understanding. And as Charles Eames says:
22. Rigid Concept Diagram
23. Concept Diagrams De fi ned
24. Concept Modeling is a results in Concept Diagram(s) Process
25. Nouns connected by Verbs Concept (noun) Concept (noun) Proposition link (verb)
26. knowledge is assimilated in the framework of what we already know @scottkubie | #startsmarter CONSTRUCTIVISM BASICALLY...
29. Concept Modeling is a results in Concept Diagram(s) Process
30. Software Systems Business Systems can represent Concept Diagram(s) SaaS applications iPhone apps e-commerce site MOOC survey tool brand standards marketing campaigns project processes event plans the business itself
31. @scottkubie | #startsmarter Rigid Concept Diagrams: A Five-Step Process
32. @scottkubie | #startsmarter Ask a question.
33. Novak, J. D. & A. J. Cañas, The Theory Underlying Concept Maps and How to Construct and Use Them, Technical Report IHMC CmapTools 2006-01 Rev 01-2008, Florida Institute for Human and Machine Cognition, 2008
34. @scottkubie | #startsmarter Make a list.
35. Nouns Verbs
36. Nouns Things you can name. Dog. Love. Pencil. Transaction. David Bowie. Actions. Capture anything that’s unique, interesting, or colorful. Verbs
37. 3 Zones of Assessment on your person immediate surroundings within a short distance
38. Materials Review Expert Interviews Competitive Research Mindmapping
39. B.R.E.A.D. browse read edit add delete
40. List-making tips • collect collect collect! fi lter later • never start with a blank page • cluster variations • show it around and riff w/ others
41. @scottkubie | #startsmarter Make connections.
42. Monopoly is Familes play Board game
45. Connection tips • plural nouns make it easier • colorful verbs are great • aim for three or fewer words • stuck? add a bunch of lines, then fi ll in verbs • leave it messy
46. @scottkubie | #startsmarter Arrange the pieces.
47. Photo by Flickr user Jay Malone http://www. fl ickr.com/photos/jcorduroy/
50. Arrangement tips • circles are easier when working digitally • 15-25 pieces are a good start • give yourself some space • a bit of grouping is okay, but be open to change
51. @scottkubie | #startsmarter Re fi ne and test.
59. @scottkubie | #startsmarter Rigid Concept Diagrams Focus Gather Arrange Link Re fi ne
60. @scottkubie | #startsmarter Concept diagrams in practice
61. A POST Replies Title Body Type Question Feature Topic always has a always has a written by the written by the belongs to exactly one is described with zero or more such as Issue is the anchor for any number of User chosen by the User chosen by the Categories organized into User which are NOT selected by the Interface that are only part of the Any User written by Body which only have a re es Consumer Products Wolfram Tones Physics Transportation such as which can be browsed and followed the same way as will not (in version one) affect the ? ARTICULATION
62. A POST Replies Title Body Type Question Feature Topic always has a always has a written by the written by the belongs to exactly one is described with zero or more such as Issue is the anchor for any number of User chosen by the User chosen by the Categories organized into User which are NOT selected by the Interface that are only part of the Any User written by Body which only have a re es Consumer Products Wolfram Tones Physics Transportation such as which can be browsed and followed the same way as will not (in version one) affect the Groups April 20, 20
63. COORDINATION
64. brand company CONVERSATION
65. Website Portal available at idealer.co/ dealername is built by is a Service for that powers Native Mobile Apps for Auto Dealerships used by Dealership Customers De to enh and used to manage Auto Dealers designed for who access brand company
66. DOCUMENTATION
67. DOCUMENTATION
68. EVALUATION ✔ ✔ ✔ ✔ ✔ ✔
69. FACILITATION
70. FACILITATION
71. : @scottkubie | #startsmarter Thanks. http://kubie.co Search Icon: Gianni Clifford, from The Noun Project List icon by Charlérik Lemieux, from The Noun Project Puzzle icon by Irene Trautluft, from The Noun Project Repeat icon by Greenwave, from The Noun Project Idea exchange icon by Luis Prado, from The Noun Project Question icon by Marc Orro, from The Noun Project Bread by Jon Testa from The Noun Project