TV viewing survey, May 2019

Transcript

1. We know what Ukraine is watching TV Viewing Survey, May 2019
2. SUMMARY • In May, the group of channels of general viewing lost 0.58 pp (The viewing share reduced at 56.35%). • The group of news channels also slipped in numbers (by 0.71 pp up to 8.78%), however, it remained on the second place. • The viewing share of the group of entertainment channels increased on the contrary (the increase of 0.42 pp to 7.60%) and holding still the third place. • The group of children's channels took 7.54%, which is 0.66 pp. higher its figures in April and remained on the fourth place. • The viewing share of the group of movie channels increased by 0.34 ppt. to 5.37% as the fifth. • The sixth place is taken by a group of documentary channels, the share of viewing of which added 0.08 pp. (Growth by 4.71%). • The group of sports channels on the seventh place in May slightly slipped by 0.38 pp to 3.60%, while music channels on the eighth position increased by 0.07 pp. (Its viewing share in May 2.66%). • The group of TV Series channels holds the ninth place with a total viewing share of 2.42% (an increase by 0.10 pp).
3. TV Channel groups by genre 56,93 9,48 7,19 6,87 5,03 4,63 3,98 2,59 2,33 0,41 0,57 56,35 8,78 7,60 7,54 5,37 4,71 3,60 2,66 2,42 0,39 0,58 0,00 10,00 20,00 30,00 40,00 50,00 60,00 TV Channel groups by genre, Shr % April 2019 May 2019
4. The group of channels of general viewing, May 2019 • In May, “1 + 1” channel finished the month with a viewing share of 11.65% (a decrease by 2.14 pp), and the “Ukraina” channel with its share of 9.17% (the increase by 0.22 pp) on the second place. “1+1” channel generated 430.2 thousand contacts, and “Ukraine” channel has a slightly more modest numbers - only 232.6 thousand. • The “ICTV” channel holds the third place having an increase by 0.09 percentage points. (The viewing share is 8.54%, the number of contacts - 380.8 thousand). • On the fourth place, the “STB” channel with a share of 7.21% (a decrease by 0.23 pp and reach of 337.2 thousand contacts). • The “Novy” channel, on the contrary,improved its popularity in May and took the fifth place (an increase by 0.90 pp to 6.75%, 330.6 thousand contacts generated), and “Inter” remains sixth with an indicator of 5, 17 % (the viewing share increased by 0.17 percentage points, 307.4 thousand contacts were generated).
5. Channels of general viewing, Shr %, May 2019 0,00 2,00 4,00 6,00 8,00 10,00 12,00 11,65 9,17 8,54 7,21 6,75 5,17 3,22 2,18 1,86 0,36 0,22 0,01 0,01 0,00 0,00 Channels of general viewing, Shr %, May 2019
6. Channels of general viewing, Ats, May 2019 0:00:00 0:14:24 0:28:48 0:43:12 0:57:36 1:12:00 1:26:24 1:08:41 1:13:35 1:01:24 0:54:39 0:55:51 0:46:23 0:38:52 0:31:14 0:34:56 0:12:43 0:11:40 0:33:48 0:03:50 0:05:10 0:00:00 Channels of general viewing, Ats, May 2019
7. Channels of general viewing, Cov# (A-approximation), May 2019 0 50 000 100 000 150 000 200 000 250 000 300 000 350 000 400 000 450 000 430 155 232 577 380 752 337 165 330 600 307 430 280 718 223 823 192 855 167 016 73 417 277 4 393 738 0 Channels of general viewing, Cov# (A-approximation), May 2019
8. Channels of general viewing, Week-days • On week-days, “1+1” channel continued leading throughout 24 hours. • “Ukraina” channel held the second place. • “ICTV” channel took the third place. **Prime time – from 18:00 till 24:00 *Off-prime – from 0:00 till 18:00
9. Channels of general viewing, Weekends • On weekends, “1+1” channel was the first due to absolute leadership on prime time and off-prime. • “Ukraina” channel was on the second meanwhile ICTV held the 3rd. *Prime time – from 18:00 till 24:00 *Off-prime – from 0:00 till 18:00
10. The group of entertainment channels, May 2019 • The “TET” channel leads the group slightly increased the viewing share (by 0.07 pp to 2.97%) and gathered 219 thousand contacts with IPTV/OTT households throughout Ukraine. The average viewing time for “TET” was 40.5 minutes in May . • “Mega” remains on the second place with a share of 0.88% (an increase by 0.04 pp). Meanwhile, the share of the “OTSE” channel, third place, increased by 0.13 pp. up to 0.82%. “Mega” had 138.6 thousand contacts with viewers, the “OTSE” channel - 127.7 thousand. • The “TLC” channel went up to fourth place with a rate of 0.44% (an increase by 0.10 pp), and the “Sonce” channel took the fifth place (an increase in viewing by 0.04 pp to 0.42%) • In general, a group of entertainment channels gained 1060000 contacts with IPTV/OTT households, which is 2% more than in April.
11. Entertainment channels, Shr%, May 2019 0,00 0,50 1,00 1,50 2,00 2,50 3,00 2,97 0,88 0,82 0,44 0,42 0,30 0,30 0,30 0,29 0,25 0,23 0,12 0,10 0,08 0,05 0,04 0,03 0,02 0,00 Entertainment channels, Shr%, May 2019
12. Entertainment channels, Ats, May 2019 0:00:00 0:14:24 0:28:48 0:43:12 0:57:36 1:12:00 1:26:24 1:08:41 1:13:35 1:01:24 0:54:39 0:55:51 0:46:23 0:38:52 0:31:14 0:34:56 0:12:43 0:11:40 0:33:48 0:03:50 0:05:10 0:00:00 0:05:54 0:08:41 0:08:08 0:02:57 Entertainment channels, Ats, May 2019
13. Entertainment Channels, May 2019, Cov# (A-approximation) 0 50 000 100 000 150 000 200 000 250 000 219 030 138 622 127 735 21 096 73 921 55 967 15 282 42 310 105 157 36 509 74 093 50 196 5 434 17 523 30 226 10 907 34 890 4 617 2 687 Entertainment Channels, May 2019, Cov# (A-approximation)
14. The group of children’s channels, May 2019 • “PLUSPLUS” channel increased its viewing rate (the increase by 0.26 pp up to 2.06%), and remains on the first place, with 113.8 thousand contacts generated in May. • The “Cartoon Network” channel (the increase of 0.18 pp to 1.68%) took the second place, and the “Pixel” channel (rise in 0.14 pp to 1.32%) on its third place respectively. “Cartoon Network” generated 24.6 thousand contacts, and “Pixel” - 88.4 thousand. • The fourth place is granted to “Nickelodeon”, due to share which has increased to 0.94%, with the number of contacts - 79.9 thousand. • In total, 504.6 thousand contacts with households connected to the IPTV/OTT panel occured in May with the group of children's channels.
15. The group of children’s channels, Shr%, May 2019 0,00 0,50 1,00 1,50 2,00 2,50 2,06 1,68 1,32 0,94 0,38 0,26 0,23 0,17 0,09 0,09 0,09 0,05 0,04 0,03 0,02 0,02 0,02 0,02 0,01 0,01 The group of children’s channels, Shr%, May 2019
16. The group of children’s channels, Ats, May 2019 0:00:00 0:14:24 0:28:48 0:43:12 0:57:36 1:12:00 1:26:24 1:40:48 1:08:41 1:28:08 0:55:08 1:16:22 0:40:34 1:17:43 1:00:41 0:21:03 0:11:32 0:46:01 0:42:42 0:09:31 0:15:39 0:23:22 0:20:29 0:12:32 0:44:12 0:00:00 0:12:09 0:04:10 The group of children’s channels, Ats, May 2019
17. Children’s channels, Cov# (A-approximation), May 2019 0 20 000 40 000 60 000 80 000 100 000 120 000 113 776 24 633 88 438 79 980 11 075 4 414 10 003 52 061 51 790 3 307 3 292 9 709 6 019 2 861 1 911 3 494 1 493 29 166 1 773 5 469 Children’s channels, Cov# (A-approximation), May 2019
18. The group of movie channels, May 2019 • The viewing share of “FOX” channel increased by 0.04 ppt. up to 0.96% in May, so it continues to lead in a group of movie channels. In total, more than 55,600 unique households connected to IPTV/OTT platform watched “FOX” in May across Ukraine with an average viewing rate of 36.3 minutes. • The “Enter-Film” channel is on the second place in same group of channels (the viewing share is 0.73%, the increase by 0.06 pp), which was viewed by 88.3 thousand households. • The third place is taken by “TV 1000 East” channel (0.50% viewing share, an increase of 0.07 pp). • The “VOLIA CINE + HIT” channel (the growth in the proportion of viewing by 0.03 pp to 0.44%) remains on the fourth place - the channel reached 12.9 thousand households in May. • “TV 1000 Action East” with an index of 0.41% (an increase of 0.07 pp.) Moved to the fifth place in the group. • In general, a group of movie channels scored 360.5 thousand contacts with IPTV / OTT households. In May.
19. Movie channels, Shr%, May 2019 0,00 0,10 0,20 0,30 0,40 0,50 0,60 0,70 0,80 0,90 1,00 0,96 0,73 0,50 0,44 0,41 0,40 0,33 0,29 0,23 0,18 0,16 0,15 0,13 0,13 0,07 0,07 0,06 0,03 0,03 0,03 0,02 0,01 0,00 0,00 0,00 0,00 Movie channels, Shr%, May 2019
20. Movie channels, Ats, May 2019 0:00:00 0:07:12 0:14:24 0:21:36 0:28:48 0:36:00 0:43:12 0:50:24 0:36:24 0:32:11 0:41:25 0:31:08 0:45:48 0:20:07 0:14:49 0:38:40 0:18:37 0:11:45 0:30:52 0:28:32 0:38:54 0:21:34 0:17:58 0:20:07 0:13:42 0:11:04 0:33:44 0:09:09 0:20:06 0:05:34 0:01:51 0:09:03 0:03:27 0:00:00 Movie channels, Ats, May 2019
21. Movie channels, Cov# (A-approximation), May 2019 0 10 000 20 000 30 000 40 000 50 000 60 000 70 000 80 000 90 000 55 598 88 339 27 710 12 899 24 601 18 854 22 660 13 555 12 155 18 309 5 362 5 310 3 929 20 052 4 918 4 357 5 475 4 131 954 4 332 1 710 2 125 1 835 252 1 129 0 Movie channels, Cov# (A-approximation), May 2019
22. The group of documentary channels, May 2019 • On the first place in the group of documentary channels is taken by NATIONAL GEOGRAPHIC, the viewing share of which has grown by 0.06 ppt. to 0.72% (the total number of contacts with channel - 53.4 thousand households), and Discovery channel remains on second place in same group with unchanged index of 0.60%. The number of contacts with IPTV/OTT households throughout Ukraine the channel has generated is 27.6 thousand • Nat Geo Wild held on third place with its share of viewing of 0.46% (a decrease by 0.04 pp). • Discovery Science (the viewing share of 0.43%) stood on the fourth place, and Animal Planet channel located on the fifth with the index of 0.40%. • The average time of viewing for TV-leaders in the group of documentary channels in May: NATIONAL GEOGRAPHIC - 29 minutes, Discovery channel - 37 minutes, Nat Geo Wild - 35.3 minutes. • In general, the group of documentary channels generated 778 thousand contacts with IPTV/OTT households in May.
23. Documentary channels, Shr %, May 2019 0,00 0,10 0,20 0,30 0,40 0,50 0,60 0,70 0,80 0,72 0,59 0,46 0,43 0,39 0,29 0,27 0,21 0,19 0,17 0,13 0,11 0,08 0,07 0,07 0,07 0,07 0,06 0,04 0,04 0,04 0,03 0,03 0,03 0,03 0,02 0,01 0,01 0,01 0,01 0,01 0,00 0,00 0,00 0,00 0,00 0,00 Documentary channels, Shr %, May 2019
24. Documentary channels, Ats, May 2019 0:00:00 0:07:12 0:14:24 0:21:36 0:28:48 0:36:00 0:43:12 0:50:24 0:57:36 1:04:48 0:28:56 0:36:54 0:35:18 0:32:25 0:19:03 0:13:56 0:43:31 0:25:17 1:03:41 0:27:32 0:45:01 0:14:54 0:34:00 0:15:44 0:35:12 0:09:46 0:11:47 0:39:06 0:07:26 0:09:13 0:10:14 0:20:36 0:06:57 0:07:33 0:05:57 0:07:04 0:12:30 0:08:13 0:15:39 0:11:44 0:09:09 0:04:00 0:07:48 0:02:21 0:00:00 0:00:00 0:00:00 Documentary channels, Ats, May 2019
25. Documentary channels, May 2019, Cov# (A-approximation) 0 20 000 40 000 60 000 80 000 100 000 120 000 53 404 27 621 55 247 27 380 33 450 105 157 10 508 65 691 3 434 8 588 12 995 67 250 11 002 7 165 9 134 25 426 32 444 2 368 44 020 47 503 26 992 2 666 18 154 27 511 35 715 5 171 1 856 2 913 2 037 1 556 1 289 903 660 765 0 0 0 Documentary channels, May 2019, Cov# (A-approximation)
26. The group of news channels, May 2019 • The group of news channels has lost a little in its popularity, but continues to occupy the second place in the total share of viewing. It is not surprising due to the rapid course of political events and the expectation of decisive actions of the new President, “Channel 112” received its share of 2.79%, which is 0.10 pp lower than its result in April, and took the first place with 158.5 thousand contacts. The average viewing time was 55 minutes, which is 2.5 minutes more than in April. • The viewing share of the “News One” channel remained unchanged at 1.71%. The channel received 89.6 thousand unique contacts in May. • On the third place is the “PRYAMIY” Channel (the viewing share has decreased by 0.30 pp to the level of 1.06%), which generated 52.8 thousand contacts. • “Espresso TV” holds the fourth place with a share of 0.82%, which decreased by 0.12 pp .. Channel coverage has numbered 143.3 thousand households. • The total amount of contacts of IPTV/OTT households with in the group of news channels throughout Ukraine reached 1 million in May, which is 7% less than in April.
27. News channels, Shr%, May 2019 0,00 0,50 1,00 1,50 2,00 2,50 3,00 2,79 1,71 1,06 0,82 0,78 0,61 0,44 0,21 0,15 0,04 0,04 0,04 0,03 0,02 0,01 0,01 0,01 0,00 0,00 0,00 0,00 News channels, Shr %, May 2019
28. News channels, Ats, May 2019 0:00:00 0:07:12 0:14:24 0:21:36 0:28:48 0:36:00 0:43:12 0:50:24 0:57:36 0:54:57 0:55:34 0:41:22 0:21:26 0:40:46 0:23:07 0:22:54 0:13:50 0:10:40 0:05:57 0:05:38 0:07:50 0:05:30 0:07:10 0:10:17 0:06:01 0:06:47 0:02:22 0:00:00 0:00:00 0:00:00 News channels, Ats, May 2019
29. News channels, Cov# (A-approximation), May 2019 0 20 000 40 000 60 000 80 000 100 000 120 000 140 000 160 000 158 522 89 635 52 763 143 280 72 741 100 665 92 116 53 649 89 383 11 978 49 007 21 739 44 666 5 913 13 840 3 730 2 790 3 183 0 0 0 News channels, Cov# (A-approximation), May 2019
30. The group of music channels, Shr%, May 2019 • M1 took the first place - its share of viewing increased to 0.90%. • The second - MUSIC BOX UA (the share of viewing increased by 0.02 pp to 0.65%). • EU MUSIC stood the third place with a viewing share of 0.51%. • These three music channels leading their group in May generated almost 274.8 thousand contacts with IPTV/OTT households throughout Ukraine, and the group in general received more than 438 thousand contacts. 0,00 0,20 0,40 0,60 0,80 1,00 0,90 0,65 0,51 0,35 0,12 0,04 0,02 0,02 0,01 0,01 0,01 0,01 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 The group of music channels, Shr%, May 2019
31. Music channels, Ats, May 2019 0:00:00 0:07:12 0:14:24 0:21:36 0:28:48 0:36:00 0:43:12 0:50:24 0:49:38 0:40:08 0:27:11 0:30:15 0:11:36 0:24:45 0:18:54 0:10:59 0:10:48 0:08:53 0:10:27 0:07:59 0:02:23 0:05:36 0:05:25 0:03:14 0:02:38 0:01:56 0:03:03 0:00:00 0:00:00 0:00:00 0:00:00 0:00:00 Music channels, Ats, May 2019
32. Music channels, Cov# (A-approximation), May 2019 0 10 000 20 000 30 000 40 000 50 000 60 000 70 000 80 000 90 000 100 000 96 061 92 201 86 533 68 546 65 694 2 776 2 222 4 008 2 244 2 986 1 429 1 626 3 956 1 599 1 298 1 670 1 908 969 848 0 0 0 0 0 Music channels, Cov# (A-approximatiom), May 2019
33. The group of sports channels, Shr%, May 2019 • There was a change of the group leader – “Football 1” channel (a decrease in viewing share by 0.47 pp to 1.10%) gave up the first place to “Football 2” channel (an increase of 0.03 pp to 1.35%) . Both channels received almost the same number of contacts - about 26 thousand. • With a share of 0.26%, the “Xsport” channel, which viewing rate increased by 0.23 percentage points up to 0.49%, took the third place. • Eurosport 1 moved to the fourth place (lost 0.15 pp to 0.41%), and received 43.7 thousand contacts. • In total, a group of sports channels generated about 451 thousand contacts. 0,00 0,50 1,00 1,50 1,35 1,10 0,49 0,41 0,18 0,03 0,02 0,02 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 Sports channels, Shr %, May 2019
34. Sports channels, Ats, May 2019 0:00:00 0:07:12 0:14:24 0:21:36 0:28:48 0:36:00 0:43:12 0:38:21 0:35:15 0:26:12 0:39:40 0:27:24 0:09:01 0:11:03 0:29:17 0:25:11 0:09:35 0:13:51 0:09:53 0:00:00 0:00:00 0:01:07 0:03:12 0:01:25 Sports channels, Ats, May 2019
35. Sports channels, Cov# (A-approximation), May 2019 0 50 000 100 000 150 000 200 000 250 000 300 000 26 734 25 370 283 716 43 743 33 719 26 528 4 453 4 707 139 486 142 214 0 0 888 143 1 Sports channels, Cov# (A-approximation), May 2019
36. The group of TV series channels, Shr %, May 2019 • The group of TV series channels is lead by the “NLO-TV” channel, which received a viewing share of 0.78% (an increase of 0.01 pp) and generated 71.3 thousand contacts with IPTV/OTT households in May . • On the second place - AMC channel, which viewing share has reached to 0.53%. • The third place is taken by Paramount Comedy channel with a viewing share of 0.34%. • In total, the group of TV series channels gained 207.4 thousand contacts with IPTV/OTT households throughout Ukraine. 0,00 0,10 0,20 0,30 0,40 0,50 0,60 0,70 0,80 0,78 0,53 0,34 0,25 0,17 0,11 0,10 0,07 0,06 0,02 0,00 The group of TV series channels, Shr %, May 2019
37. TV series channels, Ats, May 2019 0:00:00 0:07:12 0:14:24 0:21:36 0:28:48 0:36:00 0:43:12 0:40:45 0:22:34 0:28:14 0:30:49 0:23:47 0:25:20 0:16:02 0:21:14 0:20:44 0:10:31 0:00:00 TV series channels, Ats, May 2019
38. TV series channels, Cov# (A-approximation), May 2019 0 10 000 20 000 30 000 40 000 50 000 60 000 70 000 80 000 71 290 23 234 16 234 59 920 8 468 8 593 8 718 4 245 3 600 3 119 0 TV series channels, Cov# (A-approximation), May 2019
39. The group of regional channels, May 2019 • “Donbass” channel remains on the first place among the regional channels (the share of viewing 0.085% stays unchanged). • The “ATR” channel with the index of 0.07% hold firm on the second place. • The “Kiev channel”, which share of viewing decreased to 0.05% in May , took the third place. • In May, a group of regional channels received more than 225 thousand contacts with households.
40. Regional channels, Shr %, May 2019 0,000 0,010 0,020 0,030 0,040 0,050 0,060 0,070 0,080 0,090 0,085 0,070 0,049 0,038 0,029 0,019 0,014 0,010 0,007 0,007 0,005 0,005 0,005 0,004 0,004 0,004 0,003 0,003 0,003 0,003 0,003 0,003 0,003 0,002 0,002 0,002 0,002 0,002 0,001 0,001 0,001 0,001 0,001 0,000 0,000 0,000 0,000 0,000 0,000 0,000 0,000 0,000 0,000 0,000 0,000 0,000 0,000 0,000 0,000 0,000 0,000 0,000 0,000 0,000 0,000 0,000 0,000 0,000 0,000 0,00 0,000 0,000 0,000 0,000 0,000 0,000 0,000 0,000 0,000 0,000 Regional channels, Shr %, May 2019
41. Regional channels, Ats, May 2019 0:00:00 0:28:48 0:57:36 1:26:24 1:55:12 2:24:00 2:52:48 3:21:36 0:14:36 0:05:00 0:06:56 0:05:54 0:21:40 0:05:22 0:06:36 0:06:47 0:04:36 0:04:28 0:05:16 0:03:22 0:03:38 0:20:52 0:07:15 0:03:11 0:02:57 0:03:37 1:37:12 0:03:53 0:05:57 0:03:37 0:04:21 0:10:57 0:02:20 0:02:55 3:10:52 0:02:41 0:16:02 0:18:21 0:20:49 0:02:13 0:11:22 0:04:56 0:01:06 0:20:01 0:00:00 0:09:42 0:00:00 0:10:32 0:05:07 0:07:28 0:01:00 0:06:24 0:02:03 0:05:52 0:23:08 0:03:53 0:00:39 0:01:03 0:02:14 0:01:07 0:01:04 0:02:14 0:10:31 0:37:38 0:06:51 0:00:00 0:47:13 0:02:13 0:16:04 0:01:00 0:09:42 0:04:12 0:00:00 0:01:03 0:06:59 0:00:00 0:02:12 0:08:47 Regional channels, Ats, May 2019
42. Regional channels, May 2019, Cov# (A-approximation) 0 10 000 20 000 30 000 40 000 50 000 60 000 70 000 80 000 90 000 100 000 11 458 91 876 35 669 10 907 4 351 21 439 4 117 2 790 3 099 3 706 1 938 3 163 2 684 211 2 577 2 658 2 220 2 003 23 2 213 3 461 1 556 3 800 233 1 530 1 815 5 1 971 46 33 25 1 351 96 9 2 2 0 86 0 4 1 35 1 75 1 14 4 5 2 1 13 1 9 6 20 25 19 0 7 21 13 1 41 85 0 2 42 2 3 4 Regional channels, May 2019, Cov# (A-approximation)
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