TV viewing survey May 2021

Transcript

1. We know what Ukraine is watching TV viewing survey May 2021
2. SUMMARY • In May, the viewing of the general viewing channels group has increased (an increase in the total share of viewing by 0.52 pp to 58.96%). • The group of movie channels continues to hold the second place - in May the group's viewing share has increased by 0.29% p.p. at 9.49%. • The entertainment channels group added 0.27 pp in May and rose to third place with an indicator of 6.35%. • The group of children's channels, the share of which was viewed by 6.01%, that is by 0.21 pp. lower than in April, it is in fourth place. • The viewing share of the sports channels group has decreased in total (a drop of 1.17 pp to 5.14%), which immediately shifted the group from third to fifth place. • The sixth place belongs to the group of news channels (viewing share 5.07%), and the seventh - the group of documentary channels (viewing share 4.42%) - in both groups the indicator remained at the level of the previous month. • The eighth place is occupied by the group of TV series channels with a total viewing share of 2.03% (an increase of 0.09 percentage points). • The group of music channels (the share of views in May increased by 0.17 p.p.) holds the ninth place with an indicator of 1.71%.
3. TV channel groups by genre 58,96 9,49 6,35 6,01 5,14 5,07 4,42 2,03 1,71 0,35 0,49 58,44 9,19 6,08 6,22 6,31 5,09 4,42 1,94 1,53 0,3 0,48 0,00 15,00 30,00 45,00 60,00 General viewing Movie Entertainment Children's Sports News Documentary TV series Music Regional Other TV channel groups by genre , Shr % April May
4. Channels of general viewing, May 2021 • In May, STB has gained the leading position, shifting 1 + 1 to second place. STB channel had a viewing share of 11.21% in May (an increase of 1.10 percentage points), and on 1 + 1 - 10.96% (a 1.04 percentage point decrease). STB generated 820.8 thousand contacts, and in 1 + 1 this figure was 788.6 thousand. • The third place was taken by Channel Ukraine with a viewing share of 9.36% (a decrease by 0.72 pp and 715 thousand contacts). • ICTV channel lost 0.52 pp in May. and is in fourth place with an indicator of 8.44% (generated 725.5 thousand contacts). • Novy Channel ranks fifth, adding 0.32 p.p. in May. (The share of views is 6.77%, the number of contacts with the channel is 694.8 thousand), while Inter channel remains in sixth with an indicator of 5.13% (the share of viewing has increased by 0.86 p.p., 581.7 thousand were generated contacts). In general, the group of general viewing channels gained 6,480 000 contacts with IPTV / OTT households in May.
5. Channels of general viewing, Shr%, May 2021 11,21 10,96 9,36 8,44 6,77 5,13 3,47 1,9 0,79 0,53 0,2 0,19 0,01 0,01 0, 0,00 3,50 7,00 10,50 14,00 STB 1+1 Channel 'Ukraine' ICTV Novy Channel Inter 2+2 NTN K1 UA:PERSHYI Star Family 5 Channel Apostrof TV Televsesvit UA:Lviv Channels of general viewing, Shr%, May 2021
6. Channels of general viewing, average time spent, May 2021 01:28:29 01:14:54 01:08:54 01:07:10 01:02:18 00:59:02 00:47:29 00:35:20 00:32:37 00:18:07 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 STB 1+1 Channel 'Ukraine' ICTV Novy Channel Inter 2+2 NTN K1 UA:PERSHYI Channels of general viewing, Ats, May 2021
7. Channels of general viewing, coverage, May 2021 820 839 788 633 715 018 725 535 694 821 581 678 562 490 453 488 268 077 356 942 95 008 191 112 106 202 47 260 20 125 0 50 000 100 000 150 000 200 000 250 000 300 000 350 000 400 000 450 000 500 000 550 000 600 000 650 000 700 000 750 000 800 000 STB 1+1 Channel 'Ukraine' ICTV Novy Channel Inter 2+2 NTN K1 UA:PERSHYI Star Family 5 Channel Apostrof TV Televsesvit UA:Lviv Channels of general viewing, Cov# (A-approximation), May 2021
8. General viewing channels, weekdays • On weekdays in May, STB channel came out on top. • 1 + 1 is in second place. • In third place is Channel Ukraine. *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-Prime from 0:00 a.m. to 6:00 p.m.
9. General viewing channels, weekends • Over the weekend, STB channel continued to hold the lead. • 1 + 1 was able to take the second position. • Channel Ukraine won third place *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-Prime from 0:00 a.m. to 6:00 p.m.
10. Movie channels, May 2021 • The leading position continues to be held by TV 1000 East (the viewing share 1.58%, down 0.27 pp). In total, more than 331 900 unique households connected to IPTV / OTT platforms watched TV 1000 East throughout the month throughout Ukraine with an average viewing rate of 35.6 minutes. • TV 1000 Action East channel with an indicator of 1.57% (an increase of 0.03 p.p., the number of contacts - 380.3 thousand) is in second place in the group. • The third place in the group is held by ViP Comedy channel (viewing share 1.01%, an increase of 0.08 pp), which was viewed by 219.4 thousand households. • The fourth place is taken by ViP Megahit HD channel (the share of views is 0.98%, an increase of 0.21 pp, the number of contacts with the channel is 130.3 thousand). • ViP Premiere HD channel (the viewing share has increased by 0.15 p.p. to 0.60%) took the fifth place - the channel reached 128.1 thousand households in May. In general, the group of movie channels gained 3,710 000 contacts with IPTV / OTT households in May.
11. Movie channels, Shr%, May 2021 1,58 1,57 1,01 0,98 0,6 0,54 0,34 0,33 0,3 0,24 0,23 0,2 0,2 0,14 0,14 0,13 0,12 0,12 0,11 0,11 0,11 0,08 0,07 0,07 0,05 0,00 0,35 0,70 1,05 1,40 1,75 TV1000 East TV1000 Action East ViP Com edy VIP M egahit HD VIP Prem iere HD Enter-film Epic Drama TV1000 W orld Kino M uzhskoe Kino CINE+ HD Nashe Novoe Kino Kinokomedia Kinomix kinoUzhas Hollywood HD Star Cinema Sony Sci-Fi CINE+ LEGEND FILM BOX AM C ZeeTV CINE+ MIX CINE+HIT Bollywood HD Param ount channel Movie channels, Shr%, May 2021
12. Movie channels, average time spent, May 2021 00:35:38 00:37:03 00:30:20 00:42:27 00:26:31 00:25:41 00:38:30 00:14:03 00:52:30 00:14:40 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 TV1000 East TV1000 Action… ViP Com edy VIP M egahit HD VIP Prem iere HD Enter-film Epic Drama TV1000 W orld… M uzhskoe Kino CINE+ HD Movie channels, Ats, May 2021
13. Entertainment channels, May 2021 • In May, the leader of the group, TET channel, received a slightly lower share of viewing (a decrease by 0.10 p.p. to 2.66%), generating 509.7 thousand contacts with IPTV / OTT households throughout Ukraine. The average TET watch time was 43.7 minutes. • NLO-TV channel is in second place with a viewing share of 1.21% (an increase of 0.24 pp). • The share of Mega channel in third place increased by 0.02 p.p. up to 0.51%. NLO-TB there were 349 thousand contacts with TV viewers, Mega channel - 257.5 thousand. OCE-TV channel took the fourth place with an indicator of 0.43% (an increase of 0.04 p.p.), and Indigo TV ranked fifth (its share increased in May by 0.06 p.p. and amounted to 0.35%) In general, the group of entertainment channels gained 2,780 000 contacts with IPTV / OTT households within a month.
14. Entertainment channels, Shr%, May 2021 2,66 1,21 0,51 0,43 0,35 0,28 0,19 0,16 0,15 0,14 0,12 0,05 0,03 0,03 0,02 0,01 0,01 0, 0,00 1,00 2,00 3,00 ТЕТ NLO TV M ega OCE (QTV) Indigo TV Solnce Sony Turbo Fox Life Trofey K2 KVARTAL TV TLC Food Network M ilady_Televis… Vintazh TV Gagsnetwork FAST&FUN… M yZen HD Entertainment channels, Shr%, May 2021
15. Entertainment channels, average time spent, May 2021 00:43:50 00:38:21 00:23:52 00:31:25 00:46:33 00:34:15 00:22:05 00:20:39 00:11:46 00:17:11 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 ТЕТ NLO TV M ega OCE (QTV) Indigo TV Solnce Sony Turbo Fox Life Trofey K2 Entertainment channels, Ats, May 2021
16. Children’s channels, May 2021 • The viewing share of the Plus Plus channel sank by 0.12 percentage points in May to the level of 1.72%, and the channel remains in first place, having generated 208.8 thousand contacts. • Nickelodeon (down 0.06 p.p. to 0.90%) came in second, while Cartoon Network (down 0.02 p.p. to 0.76%) came in third, respectively. Nickelodeon generated 88.4 thousand contacts, and the Cartoon Network channel - 46.2 thousand. • The fourth place is occupied by Pixel channel, the share of which has lost 0.05 p.p. and decreased by 0.62%, and the number of contacts was 231 thousand. In total, with children's channels, 1,650 000 contacts with households connected to the IPTV / OTT panel took place during May.
17. Children’s channels, Shr%, May 2021 1,72 0,90 0,76 0,62 0,56 0,32 0,21 0,14 0,12 0,10 0,09 0,09 0,07 0,05 0,04 0,04 0,04 0,04 0,03 0,03 0,00 0,75 1,50 2,25 PLUSPLUS Nickelodeon Cartoon Network Pixel Nick Jr Detskiy mir / Teleklub Boomerang Niki Kids Malyatko TV Niki Junior DuckTV BabyTV Cine+ Kids MultStream Gulli Girl ZOOM TIJI Duck TV Plus V gostyah u skazki #NASH KIDS Children’s channels, Shr%, May 2021
18. Children’s channels, average time spent, May 2021 01:27:04 01:17:06 01:01:20 00:49:21 01:36:45 00:56:02 00:40:53 00:33:05 00:23:00 00:43:01 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 01:26:24 01:33:36 01:40:48 01:48:00 PLUSPLUS Nickelodeon Cartoon Network Pixel Nick Jr Detskiy mir /… Boom erang Niki Kids M alyatko TV Niki Junior Children’s channels, Ats, May 2021
19. Sports channels, May 2021 • Football 1 channel remains in first place in the group, having reduced the share of views by 0.94 p.p. up to 1.83%. • Football 2 ranks second with a viewing share of 1.57% (down 0.22 pp). Football 1 received 181.6 thousand contacts; the Football 2 channel was watched by 168.9 thousand households. • Setanta Sports HD channel (the share of viewing in May is 0.63%, an increase of 0.05 pp, the number of contacts with the channel - 293 thousand) takes the third position. • The fourth place is occupied by Football 3 channel with a viewing share of 0.27% and 121.8 thousand contacts. • XSPORT channel ranks fifth with a view share of 0.18% and 247 thousand contacts. In total, the group of sports channels generated about 2,040 000 contacts.
20. Sports channels, Shr%, May 2021 1,83 1,57 0,63 0,27 0,18 0,17 0,17 0,09 0,07 0,06 0,00 0,20 0,40 0,60 0,80 1,00 1,20 1,40 1,60 1,80 2,00 Football 1 Football 2 Setanta Sports HD Football 3 XSPORT Setanta Sports Plus FIGHTBOX HD Shkhtar TV Eurosport 1 Viasat Sport Sports channels, Shr %, May 2021
21. Sports channels, average time spent, May 2021 00:43:37 00:37:37 00:35:52 00:16:41 00:15:03 00:29:04 00:29:55 00:13:31 00:21:58 00:10:40 00:00:00 00:05:46 00:11:31 00:17:17 00:23:02 00:28:48 00:34:34 00:40:19 00:46:05 Football 1 Football 2 Setanta Sports HD Football 3 XSPORT Setanta Sports Plus FIGHTBOX HD Shkhtar TV Eurosport 1 Viasat Sport Sports channels, Ats, May 2021
22. Documentary channels, May 2021 • Viasat History continues to hold the first place in the group, which share of viewing remained unchanged at the level of 0.73% (the total number of contacts with the channel - 200.8 thousand), and Viasat Explore CEE - channel takes the second position in the group with the indicator 0.58% (an increase of 0.03 p.p.). The number of contacts the channel had with IPTV / OTT households throughout Ukraine amounted to 148.8 thousand. • NATIONAL GEOGRAPHIC took the third place with a viewing share of 0.49% (an increase of 0.03 percentage points). • Viasat Nature CEE channel (0.47% viewing share, an increase of 0.03 p.p.) is in fourth place, while Nat Geo Wild channel is in fifth with 0.38% (minus 0.03 p.p. ). The average viewing time of the channels-leaders in the group, was in April: Viasat History - 42 minutes, Viasat Explore CEE - 37.5 minutes, NATIONAL GEOGRAPHIC - 32 minutes. In general, the group of documentary channels has generated 2,900 000 contacts with IPTV / OTT households in April.
23. Documentary channels, Shr %, May 2021 0,73 0,53 0,46 0,46 0,40 0,33 0,22 0,19 0,15 0,10 0,08 0,08 0,08 0,08 0,07 0,06 0,05 0,05 0,05 0,05 0,05 0,04 0,02 0,02 0,01 0,01 0,01 0,01 0,00 0,00 0,00 0,18 0,35 0,53 0,70 0,88 Viasat History NATIONAL GEOGRAPHIC Viasat Explore CEE Viasat Nature CEE Nat Geo Wild History DISCOVERY CHANNEL Discovery Science Trofey EPOQUE Dacha Da Vinci Learning Animal Planet Nauka Fauna H2 1 AUTO Travel Channel HD Travel&Adventure Terra Kultura SEA TV DOCUBOX HD EKO TV 36,6 HD HD Life AquaStream Russian Travel Guide TV Nautical Channel HD StreamCity Documentary channels, Shr %, May 2021
24. Documentary channels, average time spent, May 2021 00:43:36 00:31:21 00:34:31 00:29:46 00:32:55 00:51:04 00:39:05 00:43:14 00:11:46 00:13:27 00:14:28 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 Viasat History NATIONAL GEOGRAPHIC Viasat Explore CEE Viasat Nature CEE Nat Geo Wild History DISCOVERY CHANNEL Discovery Science Trofey EPOQUE Dacha Documentary channels, Ats, May 2021
25. News channels, May 2021 • The first place among the news channels belongs to the channel Ukraine 24, the share of which in May increased by 0.01 percentage points. up to 1.99% (the channel received 275.1 thousand contacts and an average viewing time of 41.1 minutes). • The viewing share of NASH channel, which ranked second, decreased by 0.02 p.p. up to 0.96%. The channel received 160.5 thousand unique contacts in May and an average viewing time of 56.9 minutes. • PRYAMYI showed a viewing share of 0.70% (unchanged) and ranks third with 180 thousand contacts. The average viewing time was 42.5 minutes. • Fourth place got Channel 24 - the viewing share has increased by only 0.01 p.p. up to 0.51%, the number of contacts with the channel - 48.4 thousand. • In fifth place is Espresso TV (the share of viewing has decreased by 0.02 pp to the level of 0.45%), which generated 200.7 thousand. contacts. The total number of IPTV / OTT households contacted with the news channels throughout Ukraine amounted to 1,760 000 in May.
26. News channels, Shr%, May 2021 1,99 0,96 0,7 0,51 0,45 0,12 0,09 0,05 0,04 0,03 0,03 0,03 0,03 0,02 0, 0, 0, 0, -0,20 0,10 0,40 0,70 1,00 1,30 1,60 Ukraine 24 NASH PRYAM IY Channel 24 Espresso TV Unian TV Obozrevatel TV Euronews 4 Channel CHP Info 8 Channel PravdaTUT Kyiv.Live Pershyi Diloviy Hrom adske TV NEW S ONE Channel 112 Pershyi Kozackiy News channels, Shr%, May 2021
27. News channels, average time spent, May 2021 00:41:09 00:56:55 00:42:32 00:30:23 00:24:11 00:15:14 00:10:29 00:17:35 00:12:41 00:07:52 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 Ukraine 24 NASH PRYAMIY Channel 24 Espresso TV Unian TV Obozrevatel TV Euronews 4 Channel CHP Info News channels, Ats, May 2021
28. TV series channels, Shr %, May 2021 • The group of TV series channels continues to be led by BIGUDI channel, which increased its viewing share by 0.04 percentage points up to 0.75% and generated 137.5 thousand contacts with IPTV / OTT households in May. • In second place is Paramount Comedy channel, the share of which decreased by 0.01 p.p. up to 0.32%. • The third place is occupied by FOX channel with a view share of 0.29%. In total, the group of TV series channels gained 1,200 000 contacts with IPTV / OTT households throughout Ukraine. 0,75 0,32 0,29 0,18 0,15 0,12 0,09 0,09 0,02 0,02 0,00 0,35 0,70 1,05 BIGUDI Param ount Com edy FOX Kinoseriya Sony… Bolt FILM UADRAMA Dorama FlixSnip Spike TV series channels, Shr %, May 2021
29. TV series channels, average time spent, May 2021 01:05:57 00:28:58 00:23:55 00:40:08 00:23:17 00:21:32 00:17:27 00:25:59 00:08:51 00:12:49 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 BIGUDI Param ount Com edy FOX Kinoseriya Sony Entertainment Television Bolt FILM UADRAMA Dorama FlixSnip Spike TV series channels, Ats, May 2021
30. Music channels, Shr%, May 2021 • M1 ranks first - its viewing share increased to 0.49%, followed by EU MUSIC (its share decreased by 0.02 p.p. to 0.27%). • MUSIC BOX UA channel is in third place with a viewing share of 0.26%. In total, the group of music channels received 2,140 000 contacts in May. 0,48 0,27 0,26 0,24 0,14 0,09 0,07 0,03 0,02 0,02 0,00 0,15 0,30 0,45 0,60 M1 EU MUSIC MUSIC… M2 4ever… OTV InRating MTV Hits MEGOGO… MTV Rocks Music channels, Shr%, May 2021
31. Music channels, average time spent, May 2021 00:43:05 00:30:11 00:29:34 00:29:31 00:29:31 00:14:25 00:14:43 00:25:23 00:04:44 00:17:18 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 M 1 EU M USIC M USIC BOX UA M 2 4ever music OTV InRating M TV Hits M EGOGO LIVE M TV Rocks Music channels, Ats, May 2021
32. Regional channels, May 2021 • IIn May, our channel took the first place among regional channels with a viewing share of 0.045%. • Channel 4 is in second place with an indicator of 0.044%. TV channel Kiev, having received a viewing share of 0.037%, is in third place. • Horizon TV, with a viewing fate of 0.026%, is in fourth place. • The next, ATR is within 0.026% viewing share. In May, the group of regional channels received 1,640 000 contacts with households.
33. Regional channels, Shr %, May 2021 0,045 0,044 0,037 0,026 0,026 0,024 0,015 0,015 0,014 0,013 0,009 0,009 0,008 0,006 0,005 0,005 0,004 0,004 0,003 0,003 0,003 0,002 0,002 0,002 0,002 0,002 0,001 0,001 0,001 0,001 0,001 -0,020 0,020 0,060 0,100 0,140 0,180 Nash Channel 4 Channel Kyiv Horizon TV ATR UA:CRIMEA UA:Kiev Pershyi Kozackiy Donbass 34 Channel Chernomorskaya TRK PravdaTUT Kiev Pershyi Zahidniy MostVideo UA:Donbass UA:Dnipro PravdaTUT Lviv UA:Zakarpattya TRK Galicia UA:Bukovina NTA (2 channel) Amediateka1 Yuzhnaya Volna HD ETNO CHANNEL HD RAI Avers TV-5 UA:Zhitomyr Pershyi kabelniy UA:Vinnitsya UA:Чернігів Regional channels, Shr %, May 2021
34. Regional channels, average time spent, May 2021 00:12:41 00:07:48 00:05:30 00:06:11 00:05:04 00:05:59 00:18:08 00:14:17 00:04:19 00:08:15 00:08:09 00:05:56 00:06:00 00:04:56 00:07:58 00:04:22 00:05:41 00:05:00 00:06:24 00:04:48 00:03:58 00:03:36 00:04:50 00:04:04 00:07:46 00:03:29 00:03:00 00:04:07 00:05:02 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 4 Channel Kiev Nash Channel ATR UA:CRIM EA Horizont TV UA:Kiev Perviy Kievskiy Donbass 34 Channel Chernom orskaya TRK Pershyi Zahidniy M ostVideo UA:Donbass PravdaTUT Kiev NTA (2 channel) UA:Dnipro PravdaTUT Lviv UA:Bukovina UA:Zakarpattya Yuzhnaya Volna HD ETNO CHANNEL HD RAI TRK Galicia Avers (Lutsk) Am ediateka1 UA:Odessa UA:Vinitsya Pershiy Kabelniy UA:Poltava UA:Zhitom yr Regional channels, Ats, May 2021
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