Game Thinking: 3 Powerful Ideas to Help Investors Make Smart Decisions

Transcript

1. Game Thinking Game Thinking THREE POWERFUL IDEAS to help investors make smart decisions gamethinking.io
2. received contradictory advice? Have you ever
3. been swayed by polished visuals? Have you ever
4. struggled to figure out what MVP to build? Have you ever
5. Game Thinking I HAVE
6. Game Thinking Amy Jo Kim, Ph.D. Game Designer Startup Coach Author
7. Back in 2017, a startup was born
8. innovative, award-winning design
9. 1000 true fans
10. Growth Time!
11. Build a platform for brain games
12. Build a platform for brain games Turn your game into a hidden object engine
13. Build a platform for brain games Turn your game into a hidden object engine Develop the engine & build more games
14. Build a platform for brain games Turn your game into a hidden object engine Develop the engine & build more games Double-down on Facebook & go viral
15. Build a platform for brain games Turn your game into a hidden object engine Develop the engine & build more games Double-down on Facebook & go viral Dump my co-founder & take a high-paid job at a gaming startup
16. Sell to a competitor
17. X
18. Learn from success
19. Run tiny, low-fidelity experiments to find the fun & develop a beachhead
20. Learn from Failure
21. Solve a real problem for a small, high-need group
22. THREE POWERFUL LESSONS to help investors make smart decisions
23. Find & leverage your Superfans 1 THREE POWERFUL LESSONS to help investors make smart decisions
24. Game Thinking Quotes “Build something just a few people want - even if most people don’t get it right away” Paul Buchheit Partner, Y-Combinator
25. When the game was further along, we DID test our ideas with these casual gamers. But in the early days, it was our super-fans who helped us bring the game to life. In a very real sense, those hard-core music gamers were our co-creators -- our collaborators — able to see what our crude mockups and simple artwork could become, and — crucially — give us actionable feedback on how to make it better. rhythm game nerds comfortable with Alpha
26. simulation enthusiasts who love to make things
27. stay-at-home parents who’ve recently left the workforce
28. Game development team working from different locations
29. Don’t fall for the TAM myth
30. Game Thinking Quotes CHASM
31. Game Thinking Quotes
32. Find & leverage your Superfans Test & iterate early in rough form 1 2 THREE POWERFUL LESSONS to help investors make smart decisions
33. Game Thinking Quotes “You can use an eraser on the drafting table or a sledgehammer on the construction site.” Frank Lloyd Wright Architect
34. Beware the siren song of seductive mockups
35. Discover what’s wrong as quickly as possible
36. Test your high-risk assumptions
37. Look for signs of iterative development
38. piggyback on an existing habit
39. Game Thinking Quotes
40. Build engagement from the inside out Test & iterate early in rough form Find & leverage your Superfans 1 2 3 THREE POWERFUL LESSONS to help investors make smart decisions
41. Game Thinking Quotes Upgrade your user, not your product… make people better at something they want to get better at. Kathy Sierra Author, Headfirst Series
42. Engage your customers on a path to mastery
43. Repeatable pleasurable activity Skill-building feedback Progress & investment Cues & Triggers Build & test your Day 21 Habit FIRST
44. Game Thinking Quotes Slack started with a simple, stripped-down Learning Loop
45. So did Rock Band
46. So did The Sims
47. So did Covet Fashion
48. The best MVP is a Learning Loop AKA Day 21 habit
49. Game Thinking Quotes
50. Build engagement from the inside out Test & iterate early in rough form Find & leverage your Superfans THREE POWERFUL LESSONS to help investors make smart decisions
51. Apply these powerful ideas to YOUR business with a gamethinking.io/quiz
52. Game Thinking Thank You gamethinking.io If you have specific questions to drive our discussion, that'd be awesome.