Building Your Loyal Fanbase

Transcript

1. Building Your Loyal Fanbase Sudeshna Basu Lessons from founding a startup to leading product
2. Grow revenue while reducing cost What is Top of Mind For Small Businesses Top Challenge Improve engagement with existing customers Top Strategy PROBLEM
3. One-way Broadcast Complex or Disjointed Current Communication Tools Make Customer Engagement Difficult GAP
4. A simple communications solution that helps small businesses grow by engaging better with customers ENGAGE CUSTOMERS GROW REVENUE SAVE TIME AND HASSLE SOLUTION
5. Start with just listening and observing 1
6. Get early buy-in from the naysayers 2
7. Make onboarding a no-brainer 3
8. Think and act like your customer 4
9. Learn-Share-Learn best practices 5
10. Make feedback channels work for your customer 6
11. Invest in scaling in order to do less 7
12. The Outcome Referrals Testimonials Introductions
13. Much easier to be high touch. Increased enrollments! Lizz (Director, music school) More personal interactions, customers love it Mark (Owner, martial arts school) Extremely efficient, saves me time Katie (Owner, dance school) From the Shrooble Wall of Love Easy for even my least tech savvy staff Sarah (Director, music school) Shrooble has transformed how we run our business Tammy (Office Manager, music school) Increased parent attendance & participation Cathe (Consultant, preschool)
14. 7 key lessons ▪ Listen and observe ▪ Buy-in from naysayers ▪ Onboarding ▪ Think like your customer ▪ Learn-share-learn ▪ Feedback ▪ Invest in scaling
15. Fast forward to Zendesk Constantly ask customers for feedback and really listen Practice empathy Get product development directly involved with support
16. THANK YOU
17. Pedro Muller Global Startup Initiatives Manager
18. 38 Apply here: zendesk.com/startups Get a year free of Zendesk Suite