The Behavioural Data Goldmine: Psychology Principles Hidden in Your Website Analytics

The Behavioural Data Goldmine explores psychology principles hidden in your website analytics and shows how marketers can use behavioural insight to improve UX, messaging, and conversion performance. A practical deck for digital marketers, strategists, and growth teams who want to understand what user behaviour is really telling them

Transcript

1. The Behavioural Data Goldmine: 7 Psychology Principles Hidden in Your Website Analytics Sharon Gwati-Mudzudzu Agilio Software Speakerdeck.com/sharoet
2. I am not a psychologist
3. The Evolution of the Internet
4. Your Analytics Report Unveils Human Behaviour Insights
5. Principle 1: Mere Exposure Effect
6. How do people know you?
7. WHY do people know you?
8. 81%
9. Consistency
10. Share of Voice Direct Traffic + Return Visitors Branded Search Volume + Branded CTR Impressions
11. Principle 2: The Curiosity Gap
12. What makes them click and stay?
13. Engineer Interest
14. Organic CTR Time on Page Scroll Depth Bounce Rate
15. Principle 3: Cognitive Ease
16. Confusion Is a Conversion Problem
17. Simplify The Journey
18. Primary CTA Time to 1 action st Pogo Sticking Exit Rate
19. Principle 4: Effort minimisation
20. What keeps them moving?
21. Optimise the user journey
22. Form Completion Friction Metrics Step Completion Rate
23. Principle 5: Loss Aversion
24. What prompts action now?
25. Scarcity / loss framing
26. Conversion rate on scarcity- framed CTAs Trial-to-paid conversion rate Micro- conversion uptake
27. Principle 6: Social Proof
28. What validates and confirms that decision?
29. Outsource customer judgement to a curated crowd
30. Interaction rate Changes in exit rate Conversion rate uplift
31. Principle 7: Confirmation Bias
32. What’s your bias?
33. What’s their bias?
34. Every data point in your analytics is a human decision in disguise — driven by real needs, emotions, and underlaying triggers
35. Thank you!