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デザイン組織の立ち上げから学んだ、仕組みより大切なこと。

 デザイン組織の立ち上げから学んだ、仕組みより大切なこと。

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Hiroyuki Shibata

May 13, 2021
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  1. None
  2. INDEX ࣗݾ঺հ πΫϧόʹ͍ͭͯ ΫϦΤΠςΟϒࣨͷσβΠφʔ ਓࣄγεςϜ ධՁͷ࢓૊Έ ධՁγεςϜͷ࡞Γํ ࢓૊ΈΑΓେ੾ͳ͜ͱ

  3. ࣗݾ঺հ

  4. 01 PROFILE We are a company that invents places that

    continue to make business to become a new culture before long. 1984೥ੜ·Ε 37࠽ ౦ژੜ·Ε஑ାҭͪ σβΠφʔྺ15೥ʢ੍࡞10೥/Πϯϋ΢ε5೥ʣ Ϛωʔδϟʔྺ3೥
  5. 01 PROFILE We are a company that invents places that

    continue to make business to become a new culture before long. σβΠϯࣄ຿ॴʹͯΞʔτσΟϨΫλʔͱͯ͠ϒϥϯσΟϯάΛத৺ʹ޿ࠂɺ ঎඼اըɺϓϩμΫτ։ൃɺϓϩϞʔγϣϯͳͲʹैࣄɻʮಇͬͯ͘΋ͬͱࣗ ༝ͩʯͱ͍͏ߟ͑ͷ΋ͱɺࣗ෼ͨͪͷಇ͖ํ΋σβΠϯͷҰ෦ͱଊ͑ɺࣗΒͷ ཉ͍͠ະདྷΛͭ͘ΔͨΊ೥݄πΫϧόʹࢀըɻ೥݄ʹDSFBUJWFࣨࣨ ௕ʹब೚ɻݱ৬ɻ 546,636#"*ODDSFBUJWFࣨࣨ௕ ࣲాߛ೭ HIROYUKI SHIBATA ֞ࠜΛ࡞ΒͣɺσβΠϯΛखஈͱͯ͠՝୊ղܾʹ௅ΊΔ͜ͱ https://note.com/shibaggio/n/n6cf72f6cbad2
  6. 02 ABOUT TKRB We are a company that invents places

    that continue to make business to become a new culture before long.
  7. 02 ABOUT TKRB We are a company that invents places

    that continue to make business to become a new culture before long. தݹɾϦϊ ベ ʔγϣϯॅ୐ͷྲྀ௨ プ ϥοτϑΥʔϜ ʮDPXDBNP Χ΢ΧϞ ʯͷاըɾ։ൃɾӡӦΛ௨ じ ͯॅ· ͍ͷྲྀ௨ߏ଄ͷֵ৽ʹऔΓ૊Μ で ͍·͢ɻ COWCAMO ۭؒ プ ϩ デ ϡʔεۀ຿΍ࣗࣾγΣΞʔ ド ϫʔΫ プ ϨΠεࣄ ۀ で ഓͬͨϊ΢ϋ΢΍ΞηοτΛ׆༻͠ɺ·ͨ֎෦ パ ʔτ φʔͱ΋ੵۃతʹڠۀ͢Δ͜ͱ で ɺ৽ͨͳࣄۀΛ૑ग़ͯ͠ ͍͖·͢ɻ ෆಈ࢈اը デ ザ Πϯ
  8. 02 ABOUT TKRB

  9. 02 ABOUT TKRB

  10. DSFBUJWFࣨʹ͍ͭͯ

  11. 03 TEAM We are a company that invents places that

    continue to make business to become a new culture before long. DSFBUJWFࣨ Tcp 
 (tsukuruba creative production) ࣾ಺੍࡞डୗ ൃ஫ɾ੍࡞ ൃ஫ɾ੍࡞ ൃ஫ɾ੍࡞ Χ΢ΧϞ 
 ϓϥοτϑΥʔϜࣄۀ෦ ίϯγϡʔϚʔαʔϏε 
 1'αϓϥΠϠʔαʔϏε ΤʔδΣϯταʔϏε෦ 
 ιϦϡʔγϣϯ෦౷ׅ෦ ϫʔΫεϖʔεӡӦ 
 ෆಈ࢈ιϦϡʔγϣϯ Tsukuruba ؅ཧຊ෦ਓࣄຊ෦ KOU inc. ઃܭ෦ Χ΢ΧϞ 
 ΤʔδΣϯταʔϏεࣄۀ෦ ෆಈ࢈اըσβΠϯ 
 ࣄۀ෦ ൃ஫ɾ੍࡞
  12. 03 TEAM We are a company that invents places that

    continue to make business to become a new culture before long. "QQ J04"OESPJE ͷσβΠφʔ "QQҎ֎ͷσβΠφʔશͯ WEB/GRAPHIC/MOVIE/ETC... UI/UX DESIGN COMMUNICATION DESIGN
  13. 03 TEAM We are a company that invents places that

    continue to make business to become a new culture before long. πΫϧόͷσβΠφʔ͸ 
 ݱࡏ6໊
  14. 03 TEAM We are a company that invents places that

    continue to make business to become a new culture before long. COMMUNICATION 50 % UI/UX 50 % ৬छൺ཰ ۀ຿ൺ཰ ԣஅ 50 % ࣄۀઐ೚ 50 %
  15. ਓࣄγεςϜ શࣾڞ௨

  16. 04 EVALUATION SYSTEM We are a company that invents places

    that continue to make business to become a new culture before long. άϨʔυ ධՁ੍౓ ใु੍౓ άϨʔυʹج͖ͮ 
 ධՁΛߦ͏ ධՁ݁Ռʹج͍ͮͯ 
 ใुΛܾఆ άϨʔυʹج͍ͮͯ 
 ใुΛࢧڅ ධՁ݁Ռʹج͍ͮͯ 
 άϨʔυΛܾఆ
  17. 04 EVALUATION SYSTEM We are a company that invents places

    that continue to make business to become a new culture before long. ϓϨΠϠʔ৬܈ -1 1 + θωϥϦετ৬܈ (. . εϖγϟϦετ৬܈ &4 4 ΤΩεύʔτ৬܈ &Y DESIGNER
  18. 04 EVALUATION SYSTEM We are a company that invents places

    that continue to make business to become a new culture before long. J P LP S ES ࣾձਓجૅΛ਎ʹணཱ͚ͯࣗͰ͖ΔΑ͏ʹͳΔ ཱࣗͨ͠ϓϨΠϠʔͱͯ͠੒ՌΛग़͢ ୲౰ۀ຿ΛϦʔυͰ͖ΔΑ͏ʹͳΔ ߴ͍ઐ໳ੑΛ௨ͯ͡ࣄۀͷਪਐʹߩݙ͢Δ ࣾ಺֎Ͱ௨༻͢Δઐ໳ੑͱࣄۀɾܦӦతࢹ఺Λ࣋ͭεϖγϟϦετ
  19. 04 EVALUATION SYSTEM We are a company that invents places

    that continue to make business to become a new culture before long. P 1 2 3 ೖֶͨͯ͠ͷঢ়ଶ ظ଴໾ׂΛ୲͍͑ͯΔঢ়ଶ ࣍ͷάϨʔυʹνϟϨϯδͰ͖Δঢ়ଶ άϨʔυ Ϩϕϧ
  20. 04 EVALUATION SYSTEM We are a company that invents places

    that continue to make business to become a new culture before long. ࣗಋ ࣗ཯ ཱࣗ جૅ J ݸਓ P νʔϜ LP ૊৫ ձࣾ S ܦӦϏδϣϯ ES άϨʔυ্͕͕Δ΄Ͳʮ޿ٛͳҙຯͰͷσβΠϯʯΛٻΊΒΕΔઃܭ ࢀߟɿଜࢁঢʰಇ͘͜ͱݪ࿦ʱ5IF&MFNFOUBM-FDUVSFPO8PSLJOHʮ̏ͭͷࣗʯʙཱࣗɾࣗ཯ɾࣗಋΑΓʙIUUQDBSFFSTDBQFMFLVNPCJ[HFOSPOQPTUCIUNM
  21. 04 EVALUATION SYSTEM We are a company that invents places

    that continue to make business to become a new culture before long. P άϨʔυ w ඪ४తͳۀ຿ΛࣗྗͰ୲͑Δ w ֤λεΫͷ࣌ؒΛݟੵ΋ΓɺϓϩδΣΫτΛ 
 ؅ཧͰ͖Δ w ΑΓ޷ΈͤͣʹࣗΒ཰ઌͯ͠ۀ຿Λ୲౰͠ɺ 
 ࣗ਎ͷ੒௕ػձΛ֫ಘ͠ͳ͕ΒνʔϜͷ 
 ଍ࠊͱͳΔ w σβΠϯͷΫΦϦςΟʹ੹೚Λ࣋ͪɺ 
 Ξ΢τϓοτʹଥڠ͠ͳ͍ <ΫϦΤΠςΟϒ>ඪ४తͳεΩϧΛ਎ʹ͚͍ͭͯΔ ࿦ཧతͳཪ෇͚Λ࣋ͬͯσβΠϯΛ૊ཱͯΒΕΔ ৘ใΛߏ଄Խ͠ɺ৘ใઃܭͰ͖Δ ཁ݅ʹԊͬͨϏδϡΞϧΛఏҊͰ͖Δ ഔମʹదͨ͠஌͕ࣝ͋Δ<8FC"QQάϥϑΟοΫͳͲ> <ελϯε>ࣗΒͷೳྗ΍࢓ࣄʹ੹೚Λ࣋ͭ ୲౰ϓϩδΣΫτͰߴ͍੒ՌΛग़ͦ͏ͱ͢Δ࢟੎ ܧଓͯ͠ۀ຿ʹ஫ྗͰ͖Δ σβΠϯʹඞཁͳ஌ࣝɾٕज़Λۀ຿Ҏ֎͔Β΋ʮࣗओతʹʯֶͼɺ 
 ࣗ਎ͷೳྗ։ൃΛ͢Δ νʔϜ΍ࣄۀɺձࣾͷརӹͱͳΔࣄΛҙࣝ͠ɺσβΠϯʹ੹೚΋࣋ͭ <؅ཧɾਐߦ>ਓͰۀ຿Λ଺Γͳ͘਱ߦ͢Δ͜ͱ͕Ͱ͖Δ ϓϩδΣΫτ಺ʢ࢓ࣄʣͰࣗ෼ͷεέδϡʔϧΛ؅ཧͰ͖Δ ઃఆ͞Εͨೲظ·Ͱʹ଺Γͳ͘ਓͰۀ຿Λ׬ྃͰ͖Δ ใɾ࿈ɾ૬ͳͲΛద੾ʹ͢Δ͜ͱ͕Ͱ͖Δ ظ଴໾ׂ εΩϧϨϕϧ
  22. 04 EVALUATION SYSTEM We are a company that invents places

    that continue to make business to become a new culture before long. ES άϨʔυ w ܦӦͱಉ͡ࢹ࠲Λ࣋ͪͳ͕Βɺٕज़ɾઐ໳త஌ݟʹج͖ͮɺ 
 ࣄۀͷ࣋ଓత੒௕ʹܨ͕ΔՁ஋૑଄Λ୲͏ w ձࣾܦӦํ਑ʹج͖ͮɺઐ໳ྖҬʹ͓͚Δকདྷ૾Λఆٛ͠ɺͦͷϏδϣϯΛਪਐ͢Δ w ࣄۀɾ૊৫ʹੜ͡Δॏେͳ໰୊Λɺݸਓͷྗͱ૊৫Λಈ͔͢͜ͱʹΑͬͯղܾ͢Δ w ࣄۀܭըʹج͖ͮɺଞ෦ॺͱ࿈ܞͯ͠ϏδωεߏஙΛࢧԉ͢Δ w ࣾ֎ࣝऀͱͷؔ܎ੑΛ޿͛ɺ͔ͦ͜ΒಘΒΕΔ஌ݟΛࣄۀʹؐྲྀ͢Δ w ૊৫ཁ੥ʹΑΓɺϚωδϝϯτΛ୲͏৔߹͸ɺظ଴੹೚಺༰ʹԠͯ͡ 
 ώτɾϞϊɾΧωʹରͯ͠੹೚Λ࣋ͭʢҭ੒ʹͷΈ੹೚Λ࣋ͭ౳ʣ ظ଴໾ׂ
  23. ධՁͷ࢓૊Έ ೥݄ݱࡏͷ࢓૊ΈͰ͋ΓɺਓࣄධՁͷ࢓૊Έ͸ਵ࣌Ξοϓσʔτ͞Εߋ৽͞Ε·͢ɻ

  24. ίϯϐςϯγʔධՁ ›ϑΟʔυόοΫ ධՁձٞ ධՁ৘ใͱͯ͠ར༻ ࢀߟ৘ใͱͯ͠ར༻ ೥݄ݱࡏͷ࢓૊ΈͰ͋ΓɺਓࣄධՁͷ࢓૊Έ͸ਵ࣌Ξοϓσʔτ͞Εߋ৽͞Ε·͢ɻ 04 PERSONAL EVALUATION SYSTEM

  25. 04 PERSONAL EVALUATION SYSTEM We are a company that invents

    places that continue to make business to become a new culture before long. ίϯϐςϯγʔධՁͱ͸ʁʁ ίϯϐςϯγʔධՁͱ͸ɺظ଴͞ΕΔ໾ׂʹԠͨ͡ൃشߦಈΛ ධՁ͢Δ͜ͱɻ ίϯϐςϯγʔͱ͸ɺ੒ՌΛग़ͨ͢Ίʹඞཁͳߦಈಛੑͷ͜ͱ Ͱɺձࣾͱͯ͠ɺʮ͜Μͳ໾ׂʢάϨʔυ΍ϥϯΫʣͷਓʹ͸ɺ ͜ΜͳߦಈΛͯ͠΄͍͠ʂʯͱ͍͏ظ଴Λ۩ମԽͨ͠΋ͷɻ ରਓɾର՝୊εΩϧ ઐ໳εΩϧ ظ଴໾ׂʹجͮ͘ߦಈ ίϯϐςϯγʔ ίϯϐςϯγʔධՁ ίϯϐςϯγʔ 1.
  26. We are a company that invents places that continue to

    make business to become a new culture before long. ର՝୊ ଊ͑Δ ৘ใΛूΊΔ ෼ੳ͢Δ ฤΈࠐΉ ߏ૝͢Δ ܭը͢Δ ಈ͔͢ ܾΊΔ ࣮ߦ͢Δ 04 PERSONAL EVALUATION SYSTEM
  27. We are a company that invents places that continue to

    make business to become a new culture before long. ରਓ ೺Ѳ͢Δ ਓΛཧղ͢Δ ৔Λ೺Ѳ͢Δ ༩͑Δ ӨڹΛٴ΅͢ ࢧ͑Δɾڭ͑Δ ڞʹલΛ޲͘ νʔϜΛܗ੒͢Δ ڞʹ੒௕͢Δ 04 PERSONAL EVALUATION SYSTEM
  28. We are a company that invents places that continue to

    make business to become a new culture before long. ֤εΩϧʹରͯ͠ɺࣗݾ࠾఺ͱ্௕࠾఺Λߦ͍ɺ྆ऀؒͰೝࣝ ͷᴥᴪ͕ͳ͍͔ि΋͘͠͸ɺिʹ౓POΛશϝϯόʔʹ࣮ ࢪɻ଍Γͯͳ͍εΩϧΛ໌֬ʹ͍ͯ͘͠ɻԿ͕଍Γ͍ͯͳ͍͔໌ ֬ʹ͢Δ͜ͱͰʮ͜ͷ࢓ࣄͰ͸ಛʹ͜ͷεΩϧΛҙࣝͯ͠΍ͬͯ ΈΑ͏ʯͱۀ຿಺Ͱҙࣝ͠ͳ͕Βೳྗ։ൃ͢Δ͜ͱ͕Մೳʹɻ ظ଴໾ׂʹجͮ͘ߦಈΛ Ξοϓͤ͞ΔͨΊͷ1on1Λ࣮ࢪ 😀 😗 ର՝୊ ରਓ ධՁऀ ඃධՁऀ ޓ͍ʹ࠾఺͠ɺࣗݾධՁͱ্௕ධՁΛࡲΓ߹Θͤ ٻΊΔظ଴஋Λଗ͑Δ 04 PERSONAL EVALUATION SYSTEM
  29. We are a company that invents places that continue to

    make business to become a new culture before long. ›ϑΟʔυόοΫͱ͸ʁ ࢓ࣄͰؔΘΓͷ͋Δϝϯόʔ͔ΒͷϑΟʔυόοΫʹΑͬͯɺ 
 ଟ໘తͳ؍఺Λ֫ಘ͠ೳྗ։ൃΛଅ͢͜ͱɻ ͋͘·Ͱຊਓͷೳྗ։ൃΛ໨తͱ͠ɺ௚઀ධՁʹ͸࢖༻͠ͳ͍ɻ ධՁͷࢀߟ৘ใͱͯ͠࢖༻͢Δɻ 2. 04 PERSONAL EVALUATION SYSTEM
  30. We are a company that invents places that continue to

    make business to become a new culture before long. ධՁձٞ ((ձٞ ൒ظʹҰ౓ɺࣾһͷධՁͱใुΛධՁऀʢϚωʔδϟʔʣͱਓࣄ Λަ͑ٞ࿦͠ɺશࣾԣஅతʹݟ౉্ͨ͠Ͱɺܾࡋ͢Δձٞମɻ ((ͱ͸ɺάϯάϯͷུͰʮೳྗ։ൃΛଅͯ͠άϯάϯ੒௕͍ͤͯͥ͘͞ʂʯͷ 
 ҙࣝߴ͍Α͏ͳΪϟάͷΑ͏ͳ໊শ͕ਖ਼ࣜӡ༻͞Ε͍ͯ·͢ɻ 3. 04 PERSONAL EVALUATION SYSTEM
  31. ධՁγεςϜͷ࡞Γํ Ͳ͏͍͏෦෼ΛσβΠφʔ͕୲͏ํ͕͍͍͔

  32. 05 HOW TO BUILD We are a company that invents

    places that continue to make business to become a new culture before long.  جຊతͳਓࣄγεςϜ͸ɺͦͷಓͷϓϩʹࠎ֨Λ࡞ͬͯ ΋Β͏  ձࣾͷ7*4*0/.*4*0/Λ׎͑ΔͨΊʹσβΠϯ͕ߩݙͰ ͖Δ͜ͱΛ࢓૊Έʹམͱ͢  Έͳ͕ಌΕΔΑ͏ͳ࢓૊ΈʹʮσβΠϯ͢Δʯ ૉਓ͕ؤுͬͯˠΛ࡞ΔͷͰ͸ͳ͘ɺɾͷ෦෼ʹੵۃతʹσβΠφʔ͕ؔΘΔ
  33. ࢓૊ΈΑΓେࣄͳ͜ͱ

  34. We are a company that invents places that continue to

    make business to become a new culture before long. ධՁ໘ஊͷ࣌ʹɺ͓ޓ͍ʹ஻Δࣄ͕ͳ͍ঢ়ଶ͕Ұ൪͍͍ɻ ࣾ֎औక໾ߴ໺ l z
  35. We are a company that invents places that continue to

    make business to become a new culture before long. ීஈ͔Βϝϯόʔͷ8JMMͱձࣾͷ8JMM͕Ϋϩε͍ͯ͠Δঢ়ଶ
  36. 😗 WILL ΍Γ͍ͨ͜ͱ w ೖࣾͷཧ༝ w ΩϟϦΞύε w ͜Ε͔Βͷເ 

     MUST ͢΂͖͜ͱ 🏢 w ࣄۀ໨ඪ w 7*4*0/.*44*0/ w ظ଴໾ׂ CAN Ͱ͖Δ͜ͱ 💪 w εΩϧ w ܦݧ w ࢓ࣄΛ௨ͯ͡ͷֶͼ ͪΌΜͱʮެࢲࠞಉʯͰ͖Δঢ়گΛͭ͘Δ ϝϯόʔ We are a company that invents places that continue to make business to become a new culture before long.
  37. 😗 ϝϯόʔ We are a company that invents places that

    continue to make business to become a new culture before long. w ݸੑ͕͋Δ w ҭͬͨ؀ڥ͕ҧ͍ɺՁ஋؍͕ҧ͏ w Ϟνϕͷݯઘ͸ਓͦΕͧΕ w ೳྗ΋Ձ஋؍΋੒௕͢Δ w "OENPSFʜ ͔ͩΒɺώτͬͯ೉͍͠ɻ͜Μͳม਺ଟ͍ࣄ৅Λ࢓૊Έͩ ͚Ͱղܾ͢Δͷ͸ෆՄೳɻ
  38. We are a company that invents places that continue to

    make business to become a new culture before long.
  39. We are a company that invents places that continue to

    make business to become a new culture before long. ͻͱΓҰਓʹɺͪΌΜͱ޲͖߹͓͏ɻ
  40. ·ͱΊ

  41. We are a company that invents places that continue to

    make business to become a new culture before long. w ϕʔεͱͳΔධՁ੍౓͸ඞͣඞཁ w ૊৫ن໛΍ϑΣʔζʹԠ੍ͯ͡౓ͷݫີ͞͸ҟͳΔ w ධՁ੍౓͸ਓࣄ՝୊Λղܾ͢Δۜͷ஄ؙ͡Όͳ͍ w ࢓૊ΈΑΓେࣄͳͷ͸ɺͻͱΓҰਓʹͪΌΜͱ޲͖߹͏
  42. 6*69σβΠφʔઈࢍืूதʂʂ IUUQTXXXXBOUFEMZDPNDPNQBOJFTUTVLVSVCB

  43. σβΠφʔҎ֎΋ શ৬छɾશྗͰ࠾༻த🤟 😙 ࠾༻୲౰΋ืूͯ͠·͢ὑ

  44. THANK YOU. Design with passion, care, and love.