デザイン組織の立ち上げから学んだ、仕組みより大切なこと。

続・私たちはデザイナーを正しく評価できているか？ #デザナレちょい見せ Vol.6
2021/05/13(木) 18:00 〜 19:30

Transcript

2. INDEX ࣗݾ঺հ
   πΫϧόʹ͍ͭͯ
   ΫϦΤΠςΟϒࣨͷσβΠφʔ
   ਓࣄγεςϜ
   ධՁͷ࢓૊Έ
   ධՁγεςϜͷ࡞Γํ
   ࢓૊ΈΑΓେ੾ͳ͜ͱ
3. ࣗݾ঺հ
4. 01 PROFILE We are a company that invents places that continue to make business to become a new culture before long. 1984೥ੜ·Ε 37࠽ ౦ژੜ·Ε஑ାҭͪ
   σβΠφʔྺ15೥ʢ੍࡞10೥/Πϯϋ΢ε5೥ʣ Ϛωʔδϟʔྺ3೥
5. 01 PROFILE We are a company that invents places that continue to make business to become a new culture before long. σβΠϯࣄ຿ॴʹͯΞʔτσΟϨΫλʔͱͯ͠ϒϥϯσΟϯάΛத৺ʹ޿ࠂɺ ঎඼اըɺϓϩμΫτ։ൃɺϓϩϞʔγϣϯͳͲʹैࣄɻʮಇͬͯ͘΋ͬͱࣗ ༝ͩʯͱ͍͏ߟ͑ͷ΋ͱɺࣗ෼ͨͪͷಇ͖ํ΋σβΠϯͷҰ෦ͱଊ͑ɺࣗΒͷ ཉ͍͠ະདྷΛͭ͘ΔͨΊ೥݄πΫϧόʹࢀըɻ೥݄ʹDSFBUJWFࣨ
   ࣨ ௕ʹब೚ɻݱ৬ɻ 546,636#"
   *OD
   DSFBUJWFࣨ
   ࣨ௕ ࣲా
   ߛ೭ HIROYUKI SHIBATA ֞ࠜΛ࡞ΒͣɺσβΠϯΛखஈͱͯ͠՝୊ղܾʹ௅ΊΔ͜ͱ https://note.com/shibaggio/n/n6cf72f6cbad2
6. 02 ABOUT TKRB We are a company that invents places that continue to make business to become a new culture before long.
7. 02 ABOUT TKRB We are a company that invents places that continue to make business to become a new culture before long. தݹɾϦϊ ベ ʔγϣϯॅ୐ͷྲྀ௨ プ ϥοτϑΥʔϜ ʮDPXDBNP Χ΢ΧϞ ʯͷاըɾ։ൃɾӡӦΛ௨ じ ͯॅ· ͍ͷྲྀ௨ߏ଄ͷֵ৽ʹऔΓ૊Μ で ͍·͢ɻ COWCAMO ۭؒ プ ϩ デ ϡʔεۀ຿΍ࣗࣾγΣΞʔ ド ϫʔΫ プ ϨΠεࣄ ۀ で ഓͬͨϊ΢ϋ΢΍ΞηοτΛ׆༻͠ɺ·ͨ֎෦ パ ʔτ φʔͱ΋ੵۃతʹڠۀ͢Δ͜ͱ で ɺ৽ͨͳࣄۀΛ૑ग़ͯ͠ ͍͖·͢ɻ ෆಈ࢈اը デ ザ Πϯ
8. 02 ABOUT TKRB
9. 02 ABOUT TKRB
10. DSFBUJWFࣨʹ͍ͭͯ
11. 03 TEAM We are a company that invents places that continue to make business to become a new culture before long. DSFBUJWFࣨ Tcp 
 (tsukuruba creative production) ࣾ಺੍࡞डୗ ൃ஫ɾ੍࡞ ൃ஫ɾ੍࡞ ൃ஫ɾ੍࡞ Χ΢ΧϞ 
 ϓϥοτϑΥʔϜࣄۀ෦ ίϯγϡʔϚʔαʔϏε 
 1'αϓϥΠϠʔαʔϏε ΤʔδΣϯταʔϏε෦ 
 ιϦϡʔγϣϯ෦౷ׅ෦ ϫʔΫεϖʔεӡӦ 
 ෆಈ࢈ιϦϡʔγϣϯ Tsukuruba ؅ཧຊ෦ਓࣄຊ෦ KOU inc. ઃܭ෦ Χ΢ΧϞ 
 ΤʔδΣϯταʔϏεࣄۀ෦ ෆಈ࢈اըσβΠϯ 
 ࣄۀ෦ ൃ஫ɾ੍࡞
12. 03 TEAM We are a company that invents places that continue to make business to become a new culture before long. "QQ J04"OESPJE ͷσβΠφʔ "QQҎ֎ͷσβΠφʔશͯ WEB/GRAPHIC/MOVIE/ETC... UI/UX DESIGN COMMUNICATION DESIGN
13. 03 TEAM We are a company that invents places that continue to make business to become a new culture before long. πΫϧόͷσβΠφʔ͸ 
 ݱࡏ6໊
14. 03 TEAM We are a company that invents places that continue to make business to become a new culture before long. COMMUNICATION 50 % UI/UX 50 % ৬छൺ཰ ۀ຿ൺ཰ ԣஅ 50 % ࣄۀઐ೚ 50 %
15. ਓࣄγεςϜ શࣾڞ௨
16. 04 EVALUATION SYSTEM We are a company that invents places that continue to make business to become a new culture before long. άϨʔυ ධՁ੍౓ ใु੍౓ άϨʔυʹج͖ͮ 
 ධՁΛߦ͏ ධՁ݁Ռʹج͍ͮͯ 
 ใुΛܾఆ άϨʔυʹج͍ͮͯ 
 ใुΛࢧڅ ධՁ݁Ռʹج͍ͮͯ 
 άϨʔυΛܾఆ
17. 04 EVALUATION SYSTEM We are a company that invents places that continue to make business to become a new culture before long. ϓϨΠϠʔ৬܈ -1 1 + θωϥϦετ৬܈ (. . εϖγϟϦετ৬܈ &4 4 ΤΩεύʔτ৬܈ &Y DESIGNER
18. 04 EVALUATION SYSTEM We are a company that invents places that continue to make business to become a new culture before long. J P LP S ES ࣾձਓجૅΛ਎ʹணཱ͚ͯࣗͰ͖ΔΑ͏ʹͳΔ ཱࣗͨ͠ϓϨΠϠʔͱͯ͠੒ՌΛग़͢ ୲౰ۀ຿ΛϦʔυͰ͖ΔΑ͏ʹͳΔ ߴ͍ઐ໳ੑΛ௨ͯ͡ࣄۀͷਪਐʹߩݙ͢Δ ࣾ಺֎Ͱ௨༻͢Δઐ໳ੑͱࣄۀɾܦӦతࢹ఺Λ࣋ͭεϖγϟϦετ
19. 04 EVALUATION SYSTEM We are a company that invents places that continue to make business to become a new culture before long. P 1 2 3 ೖֶͨͯ͠ͷঢ়ଶ ظ଴໾ׂΛ୲͍͑ͯΔঢ়ଶ ࣍ͷάϨʔυʹνϟϨϯδͰ͖Δঢ়ଶ άϨʔυ Ϩϕϧ
20. 04 EVALUATION SYSTEM We are a company that invents places that continue to make business to become a new culture before long. ࣗಋ ࣗ཯ ཱࣗ جૅ J ݸਓ P νʔϜ LP ૊৫ ձࣾ S ܦӦϏδϣϯ ES άϨʔυ্͕͕Δ΄Ͳʮ޿ٛͳҙຯͰͷσβΠϯʯΛٻΊΒΕΔઃܭ ࢀߟɿଜࢁঢʰಇ͘͜ͱݪ࿦ʱ5IF
    &MFNFOUBM
    -FDUVSF
    PO
    8PSLJOH
    ʮ̏ͭͷࣗʯʙཱࣗɾࣗ཯ɾࣗಋΑΓʙ
    
    IUUQDBSFFSTDBQFMFLVNPCJ[HFOSPOQPTUCIUNM
21. 04 EVALUATION SYSTEM We are a company that invents places that continue to make business to become a new culture before long. P άϨʔυ w ඪ४తͳۀ຿ΛࣗྗͰ୲͑Δ w ֤λεΫͷ࣌ؒΛݟੵ΋ΓɺϓϩδΣΫτΛ 
 ؅ཧͰ͖Δ
    w ΑΓ޷ΈͤͣʹࣗΒ཰ઌͯ͠ۀ຿Λ୲౰͠ɺ 
 ࣗ਎ͷ੒௕ػձΛ֫ಘ͠ͳ͕ΒνʔϜͷ 
 ଍ࠊͱͳΔ w σβΠϯͷΫΦϦςΟʹ੹೚Λ࣋ͪɺ 
 Ξ΢τϓοτʹଥڠ͠ͳ͍ <ΫϦΤΠςΟϒ>ඪ४తͳεΩϧΛ਎ʹ͚͍ͭͯΔ
    ࿦ཧతͳཪ෇͚Λ࣋ͬͯσβΠϯΛ૊ཱͯΒΕΔ
    ৘ใΛߏ଄Խ͠ɺ৘ใઃܭͰ͖Δ
    ཁ݅ʹԊͬͨϏδϡΞϧΛఏҊͰ͖Δ
    ഔମʹదͨ͠஌͕ࣝ͋Δ<8FC"QQάϥϑΟοΫͳͲ>
    <ελϯε>ࣗΒͷೳྗ΍࢓ࣄʹ੹೚Λ࣋ͭ
    ୲౰ϓϩδΣΫτͰߴ͍੒ՌΛग़ͦ͏ͱ͢Δ࢟੎
    ܧଓͯ͠ۀ຿ʹ஫ྗͰ͖Δ
    σβΠϯʹඞཁͳ஌ࣝɾٕज़Λۀ຿Ҏ֎͔Β΋ʮࣗओతʹʯֶͼɺ 
 ࣗ਎ͷೳྗ։ൃΛ͢Δ
    νʔϜ΍ࣄۀɺձࣾͷརӹͱͳΔࣄΛҙࣝ͠ɺσβΠϯʹ੹೚΋࣋ͭ
    <؅ཧɾਐߦ>
    ਓͰۀ຿Λ଺Γͳ͘਱ߦ͢Δ͜ͱ͕Ͱ͖Δ
    ϓϩδΣΫτ಺ʢ࢓ࣄʣͰࣗ෼ͷεέδϡʔϧΛ؅ཧͰ͖Δ
    ઃఆ͞Εͨೲظ·Ͱʹ଺Γͳ͘ਓͰۀ຿Λ׬ྃͰ͖Δ
    ใɾ࿈ɾ૬ͳͲΛద੾ʹ͢Δ͜ͱ͕Ͱ͖Δ
    ظ଴໾ׂ εΩϧϨϕϧ
22. 04 EVALUATION SYSTEM We are a company that invents places that continue to make business to become a new culture before long. ES άϨʔυ w ܦӦͱಉ͡ࢹ࠲Λ࣋ͪͳ͕Βɺٕज़ɾઐ໳త஌ݟʹج͖ͮɺ 
 ࣄۀͷ࣋ଓత੒௕ʹܨ͕ΔՁ஋૑଄Λ୲͏
    w ձࣾܦӦํ਑ʹج͖ͮɺઐ໳ྖҬʹ͓͚Δকདྷ૾Λఆٛ͠ɺͦͷϏδϣϯΛਪਐ͢Δ
    w ࣄۀɾ૊৫ʹੜ͡Δॏେͳ໰୊Λɺݸਓͷྗͱ૊৫Λಈ͔͢͜ͱʹΑͬͯղܾ͢Δ
    w ࣄۀܭըʹج͖ͮɺଞ෦ॺͱ࿈ܞͯ͠ϏδωεߏஙΛࢧԉ͢Δ
    w ࣾ֎ࣝऀͱͷؔ܎ੑΛ޿͛ɺ͔ͦ͜ΒಘΒΕΔ஌ݟΛࣄۀʹؐྲྀ͢Δ
    w ૊৫ཁ੥ʹΑΓɺϚωδϝϯτΛ୲͏৔߹͸ɺظ଴੹೚಺༰ʹԠͯ͡ 
 ώτɾϞϊɾΧωʹରͯ͠੹೚Λ࣋ͭʢҭ੒ʹͷΈ੹೚Λ࣋ͭ౳ʣ ظ଴໾ׂ
23. ධՁͷ࢓૊Έ ೥݄ݱࡏͷ࢓૊ΈͰ͋ΓɺਓࣄධՁͷ࢓૊Έ͸ਵ࣌Ξοϓσʔτ͞Εߋ৽͞Ε·͢ɻ
24. 
    ίϯϐςϯγʔධՁ
    
    ›ϑΟʔυόοΫ
    
    ධՁձٞ ධՁ৘ใͱͯ͠ར༻ ࢀߟ৘ใͱͯ͠ར༻ ೥݄ݱࡏͷ࢓૊ΈͰ͋ΓɺਓࣄධՁͷ࢓૊Έ͸ਵ࣌Ξοϓσʔτ͞Εߋ৽͞Ε·͢ɻ 04 PERSONAL EVALUATION SYSTEM
25. 04 PERSONAL EVALUATION SYSTEM We are a company that invents places that continue to make business to become a new culture before long. ίϯϐςϯγʔධՁͱ͸ʁʁ ίϯϐςϯγʔධՁͱ͸ɺظ଴͞ΕΔ໾ׂʹԠͨ͡ൃشߦಈΛ ධՁ͢Δ͜ͱɻ
    ίϯϐςϯγʔͱ͸ɺ੒ՌΛग़ͨ͢Ίʹඞཁͳߦಈಛੑͷ͜ͱ Ͱɺձࣾͱͯ͠ɺʮ͜Μͳ໾ׂʢάϨʔυ΍ϥϯΫʣͷਓʹ͸ɺ ͜ΜͳߦಈΛͯ͠΄͍͠ʂʯͱ͍͏ظ଴Λ۩ମԽͨ͠΋ͷɻ ରਓɾର՝୊εΩϧ ઐ໳εΩϧ ظ଴໾ׂʹجͮ͘ߦಈ ίϯϐςϯγʔ ίϯϐςϯγʔධՁ ίϯϐςϯγʔ 1.
26. We are a company that invents places that continue to make business to become a new culture before long. ର՝୊ ଊ͑Δ ৘ใΛूΊΔ ෼ੳ͢Δ ฤΈࠐΉ ߏ૝͢Δ ܭը͢Δ ಈ͔͢ ܾΊΔ ࣮ߦ͢Δ 04 PERSONAL EVALUATION SYSTEM
27. We are a company that invents places that continue to make business to become a new culture before long. ରਓ ೺Ѳ͢Δ ਓΛཧղ͢Δ ৔Λ೺Ѳ͢Δ ༩͑Δ ӨڹΛٴ΅͢ ࢧ͑Δɾڭ͑Δ ڞʹલΛ޲͘ νʔϜΛܗ੒͢Δ ڞʹ੒௕͢Δ 04 PERSONAL EVALUATION SYSTEM
28. We are a company that invents places that continue to make business to become a new culture before long. ֤εΩϧʹରͯ͠ɺࣗݾ࠾఺ͱ্௕࠾఺Λߦ͍ɺ྆ऀؒͰೝࣝ ͷᴥᴪ͕ͳ͍͔ि΋͘͠͸ɺिʹ౓POΛશϝϯόʔʹ࣮ ࢪɻ଍Γͯͳ͍εΩϧΛ໌֬ʹ͍ͯ͘͠ɻԿ͕଍Γ͍ͯͳ͍͔໌ ֬ʹ͢Δ͜ͱͰʮ͜ͷ࢓ࣄͰ͸ಛʹ͜ͷεΩϧΛҙࣝͯ͠΍ͬͯ ΈΑ͏ʯͱۀ຿಺Ͱҙࣝ͠ͳ͕Βೳྗ։ൃ͢Δ͜ͱ͕Մೳʹɻ ظ଴໾ׂʹجͮ͘ߦಈΛ
    Ξοϓͤ͞ΔͨΊͷ1on1Λ࣮ࢪ 😀 😗 ର՝୊ ରਓ ධՁऀ ඃධՁऀ ޓ͍ʹ࠾఺͠ɺࣗݾධՁͱ্௕ධՁΛࡲΓ߹Θͤ
    ٻΊΔظ଴஋Λଗ͑Δ 04 PERSONAL EVALUATION SYSTEM
29. We are a company that invents places that continue to make business to become a new culture before long. ›ϑΟʔυόοΫͱ͸ʁ ࢓ࣄͰؔΘΓͷ͋Δϝϯόʔ͔ΒͷϑΟʔυόοΫʹΑͬͯɺ 
 ଟ໘తͳ؍఺Λ֫ಘ͠ೳྗ։ൃΛଅ͢͜ͱɻ ͋͘·Ͱຊਓͷೳྗ։ൃΛ໨తͱ͠ɺ௚઀ධՁʹ͸࢖༻͠ͳ͍ɻ
    ධՁͷࢀߟ৘ใͱͯ͠࢖༻͢Δɻ 2. 04 PERSONAL EVALUATION SYSTEM
30. We are a company that invents places that continue to make business to become a new culture before long. ධՁձٞ
    ((ձٞ ൒ظʹҰ౓ɺࣾһͷධՁͱใुΛධՁऀʢϚωʔδϟʔʣͱਓࣄ Λަ͑ٞ࿦͠ɺશࣾԣஅతʹݟ౉্ͨ͠Ͱɺܾࡋ͢Δձٞମɻ ((ͱ͸ɺάϯάϯͷུͰʮೳྗ։ൃΛଅͯ͠άϯάϯ੒௕͍ͤͯͥ͘͞ʂʯͷ 
 ҙࣝߴ͍Α͏ͳΪϟάͷΑ͏ͳ໊শ͕ਖ਼ࣜӡ༻͞Ε͍ͯ·͢ɻ 3. 04 PERSONAL EVALUATION SYSTEM
31. ධՁγεςϜͷ࡞Γํ Ͳ͏͍͏෦෼ΛσβΠφʔ͕୲͏ํ͕͍͍͔
32. 05 HOW TO BUILD We are a company that invents places that continue to make business to become a new culture before long.  جຊతͳਓࣄγεςϜ͸ɺͦͷಓͷϓϩʹࠎ֨Λ࡞ͬͯ ΋Β͏
     ձࣾͷ7*4*0/.*4*0/Λ׎͑ΔͨΊʹσβΠϯ͕ߩݙͰ ͖Δ͜ͱΛ࢓૊Έʹམͱ͢
     Έͳ͕ಌΕΔΑ͏ͳ࢓૊ΈʹʮσβΠϯ͢Δʯ ૉਓ͕ؤுͬͯˠΛ࡞ΔͷͰ͸ͳ͘ɺɾͷ෦෼ʹੵۃతʹσβΠφʔ͕ؔΘΔ
33. ࢓૊ΈΑΓେࣄͳ͜ͱ
34. We are a company that invents places that continue to make business to become a new culture before long. ධՁ໘ஊͷ࣌ʹɺ͓ޓ͍ʹ஻Δࣄ͕ͳ͍ঢ়ଶ͕Ұ൪͍͍ɻ ࣾ֎औక໾
    ߴ໺ l z
35. We are a company that invents places that continue to make business to become a new culture before long. ීஈ͔Βϝϯόʔͷ8JMMͱձࣾͷ8JMM͕Ϋϩε͍ͯ͠Δঢ়ଶ
36. 😗 WILL ΍Γ͍ͨ͜ͱ w ೖࣾͷཧ༝
    w ΩϟϦΞύε
    w ͜Ε͔Βͷເ
    
    MUST ͢΂͖͜ͱ 🏢 w ࣄۀ໨ඪ
    w 7*4*0/.*44*0/
    w ظ଴໾ׂ CAN Ͱ͖Δ͜ͱ 💪 w εΩϧ
    w ܦݧ
    w ࢓ࣄΛ௨ͯ͡ͷֶͼ ͪΌΜͱʮެࢲࠞಉʯͰ͖Δঢ়گΛͭ͘Δ ϝϯόʔ We are a company that invents places that continue to make business to become a new culture before long.
37. 😗 ϝϯόʔ We are a company that invents places that continue to make business to become a new culture before long. w ݸੑ͕͋Δ
    w ҭͬͨ؀ڥ͕ҧ͍ɺՁ஋؍͕ҧ͏
    w Ϟνϕͷݯઘ͸ਓͦΕͧΕ
    w ೳྗ΋Ձ஋؍΋੒௕͢Δ
    w "OE
    NPSFʜ ͔ͩΒɺώτͬͯ೉͍͠ɻ͜Μͳม਺ଟ͍ࣄ৅Λ࢓૊Έͩ ͚Ͱղܾ͢Δͷ͸ෆՄೳɻ
38. We are a company that invents places that continue to make business to become a new culture before long.
39. We are a company that invents places that continue to make business to become a new culture before long. ͻͱΓҰਓʹɺͪΌΜͱ޲͖߹͓͏ɻ
40. ·ͱΊ
41. We are a company that invents places that continue to make business to become a new culture before long. w ϕʔεͱͳΔධՁ੍౓͸ඞͣඞཁ
    w ૊৫ن໛΍ϑΣʔζʹԠ੍ͯ͡౓ͷݫີ͞͸ҟͳΔ
    w ධՁ੍౓͸ਓࣄ՝୊Λղܾ͢Δۜͷ஄ؙ͡Όͳ͍
    w ࢓૊ΈΑΓେࣄͳͷ͸ɺͻͱΓҰਓʹͪΌΜͱ޲͖߹͏
42. 6*69σβΠφʔઈࢍืूதʂʂ IUUQTXXXXBOUFEMZDPNDPNQBOJFTUTVLVSVCB
43. σβΠφʔҎ֎΋
    શ৬छɾશྗͰ࠾༻த🤟 😙 ࠾༻୲౰΋ืूͯ͠·͢ὑ
44. THANK YOU. Design with passion, care, and love.