Skwnapp Business Centre

We envision an inclusive future where every CREATIVE and talented people has the resources and network to thrive.

Transcript

2. Vision & Mission • Vision: We envision to be a successful global information technology company trusted by its customers for service excellence, caring for its employees and collaborating with our customers to deliver innovative and value driven ICT products and services. • Mission: To become known as the best enabler for operational efficiency improvement, to our clients’ businesses through excellent customer service and collaboration.
3. The Market 1) Small Businesses - Businesses with 1 to 99 employees, this is the second largest and fastest growing segment in Nigeria. 2) - 100 to 499 employees. 3) - 500 or more employees. 4) - This segment is whose primary office is in the owner's home. The business can be any size or any type as long as the office itself is located in a home. Market Segments Small Businesses Medium Businesses Large Businesses Home Office Businesses
4. What’s the Problem? • Affordability: Many Small Businesses do not have enough money to acquire ICTs solution, that could grow their brand, improve sales funnel and profitability. • Adoption. SMEs also face generic barriers to adoption including trust and transaction security concerns, and challenges in areas of management skills, technological capabilities, productivity and competitiveness.
5. Our Solution AFFORDABLE WEB DESIGN & DEVELOPMENT SERVICE TIER A FREE SOFTCOPY OF BRAND GROWTH STEPS EBOOK. A COMBINATION OF DESKTOP RESEARCH AND WORKSHOPS
6. AFFORDABLE WEB DESIGN & DEVELOPMENT SERVICE TIER
7. A FREE SOFTCOPY OF BRAND GROWTH STEPS EBOOK (DIYS). & A COMBINATION OF DESKTOP RESEARCH AND WORKSHOPS BRAND GROWTH STEPS EBOOK It’s a proven framework designed to extend brands’ influence and reach. Our workshop brings our client staff or team together to refine who they are, purpose, and how they want to come across to customers in a hyper- competitive world. A COMBINATION OF DESKTOP RESEARCH AND WORKSHOPS
8. Total Addressable Market • Average sales price: N 25,000.00 X 9 Current client = N 225,000.00 (Annual Contract Value) • 9 Current client X N 225, 000.00 (ACV) = N 2,025,000 (TAM) This was derived using the “bottom-up” approach. Our previous sales and pricing data. This yield our total addressable market.
9. Target Market • Businesses not using computers. • Small entrepreneurial businesses using one or more computers. • Small to medium sized corps using computers on networks. • Large corps seeking webmasters or technical problem-solving assistance (trouble-shooting) with specific projects. • Government agencies, corporations, and other organizations in search of tech or computer training (workshop) • Businesses in search of custom computer programming services; WEB BRANDING, COPY WRITTINGS, ORGANIC CTR, PREMIUM TRAFFIC, GRAPHIC DESIGN, SOCIAL MEDIA Our focus is on our market segments only - an intently focused marketing strategy.
10. MONETIZATION We monetize some of our free software product, produced to tackle some major challenges in E n t e r t a i n m e n t , F o o d security/Agriculture, Finance. In r e t u r n f o r A d R e v e n u e s . Advertisements are shown, which include the following products; SKWNAPP, Skwnapp FoodBank, PlusMoney Loan SALES We are operating under a direct sales business model, sales of our physical products include; (Electronic Gadgets, Smart devices and phones) Our services; (IT Development, Networking Services, Printing IT Services, Remote Support, VoIP (Voice Over Internet Protocol) generate revenue through a network of sales team, who sell directly to our client or customers. START-UP GRANT We envision to be a successful global information technology company trusted by its customers for service excellence, caring for its employees and collaborating with our client and customers to deliver innovative and value driven ICT products and services. Sufficient working capital is a key aspect of our company’s financial health. Business Model
11. Calm Global Information Technology Ltd Calm Global Information Technologies Limited is an Information Technology p r o v i d e r f o c u s e d o n providing IT solutions. They have develop ICT solution for; Unionbank, Standard chartered, Sterling Bank, among others. Playhouse Communications Ltd Playhouse Communication Limited is a full service digital marketing agency that offers digital advertising, market strategy planning and research services. Thier R e v e n u e i s o v e r N2,055,000,000.00. They also serve MTN Nigeria. Venture Garden Group Venture Garden Group is a fast growing Software company with a vision to build an enduring organization with an ecosystem of value creators, while delivering high impact technology solutions for emerging markets through a culture of entrepreneurship and innovation. Competitors
12. Our marketing is focus on cultivating existing relationships, using known networking techniques to develop referrals and new customer and client leads. Added to this with a blend of web based marketing and traditional public relations and media marketing. The ultimate marketing, however, will be in guaranteeing customer/client satisfaction: happy customers and client will generate repeated sales and new business. Our markeing materials include the following; 1) Business cards 2) Website 3) Brochures 4) Flyers Our sales is driven by customer demand or when problems arise. While other means are generated by soliciting customers/clients to upgrade their systems, software, service tier and directly asking potential customers to purchase our product and services on discount, promos and offers through our dedicated USSD service code *6031*13435# on MTN. Marketing and Sales
13. The Team CEO/CTO Adewunmi Ezekiel CFO Odoh Pascal ACCOUNTANT Adeola Aderibigbe
14. Aquired first paying clients. 2017 Recieved $100 one-time investment from a silent partner in Califonia. 2020 Organically, our first released software product has recorded over 1597+ Total Installs, 951+ Downloads, 6683+ Total Usages, 4.7% Reviews. 2021 We had a significant organic growth with more of Innovation and Entrepreneurship Certificate acquired. Preparing our company for future Rounds that are to come in term of Grants or loan. Rasing N2,000,000.00 to sustain our growth prior to achieving more profitability. 2021 Roadmap & Traction
15. Use of Funds 1) Rent: %12.5 2) Expensed Equipment: %25 3) Stationery etc: %5 4) Accountant: %2.5 Total Start-up Expenses N 900, 000 Fixed Asset: N 700, 000 Cash Asset: N 400, 000 Rent Exp. Equipment Stationary, etc Accountant Use Of Funds Analysis Rent Exp. Equipment Stationary, etc Accountant
16. Financials 2017 2018 2019 2020 2021 Revenue: 140,000.00 30,000.00 265,000.00 85,000.00 164,000.00 Cost: 17,000.00 8,500.00 106,335.00 29,000.00 35,000.00 Gross Profit: 123,000.00 21,500 158,665.00 56,000.00 129,000.00 Expenses: Payroll - Data - Cybercafe - Company Web Domain - Company Web Hosting - 10,000.00 25,000.00 2,500.00 3,500.00 5,000.00 5,000.00 ----------- ----------- 3,500.00 5,000.00 40,000.00 25,000.00 2,500.00 3,500.00 5,000.00 20,000.00 1,000.00 3,000.00 3,500.00 5,000.00 50,000.00 1,000.00 ----------- ----------- ----------- Total expenses: 46,000.00 13,500.00 76,000.00 32,000.00 51,000.00 EBT: 77,000.00 8,000.00 82,665.00 24,000.00 78,000.00 Taxes: ----------- ----------- ----------- ----------- ----------- Net Profit: 77,000.00 8,000.00 82,665.00 24,000.00 78,000.00
17. Break-even Analysis We are going to break even at 1 units.
18. Break Even Analysis Summary
19. Profit by Units Sold
20. Milestones • Q1 - Establish Skwnapp Creative Business Centre • Q2 - Hire and Train a Solid Team • Q3 - Gain Authority in the Industry • Q4 - Reach a Significant Number of Sales
21. R.O.I • Investment Period: 5 year(s) • Gain or Loss: 169,665 • Return on Investment (ROI): 169.67% • Simple Annual ROI: 33.93% • Compound Annual ROI: 21.95%
22. Risks • Exchange Rate Fluctuation - Depreciation of our local currency could make the cost of some console more expensive (e.g Google Play Console, Office 360, Hubspot-CRM, among other align tools and plugins) • Operational Risk - This include hardware and software failure, human error, spam, viruses and malicious attacks, as well as natural disasters such as fires.
23. Risks Management We are going to minimize, monitor, and control the probability as follows; • Secure our computers, servers and wireless networks. • All our Domain(s) will run strictly on Hypertext Transfer Protocol Secure (HTTPS) with the Secure Socket Layer (SSL) • Use of anti-virus and anti-spyware protection, and firewalls. • Regular software update to the latest versions. • Use of data backups that include off-site or remote storage. • Train our staff in IT policies and procedures.
24. Contact Us www.creative.skwnapp.com | creative@skwnapp.com | 0703 969 7681 | 0706 125 7833