Redevelop Tamarkin.com SEO for Tamarkin.com Initial RangefinderGallery.com Design and Development SOLUTION DROP Responsible & Responsive Web Design Since 2001 Scott Blackburn — Lead Developer/Designer — [email protected] 773.951.6186 (mobile)
Wordpress to new Drupal development ✓ ✓ Remove pain points for administration ✓ ✓ including new administration of products to help add/edit/remove ✓ ✓ While the site is being redeveloped I will want to make certain improve- ments to the focus of the pages and usability of the site in general. ✓ ✓ Major structural improvements will consist of better administration ex- perience using new content types and better listings of products. ✓ ✓ Layout will be improved in certain areas and pages of the site. My pre- vious example about moving the store hours to a new right column on the Info page is a good example of what I will accomplish in this area. ✓ ✓ Search improvements - Search products ✓ ✓ During the project I will want to talk about what your customers search for, how they search, etc. As the new development begins, I foresee explo- ration of faceted search for products. I will include examples of faceted search when the time comes. In the meantime take a look at this commer- cial, a good example of how peo- ple (customers) use faceted search. Just switch Cameras for the pizza. ✓ ✓ I will replicate the same basic de- sign as the existing Wordpress site ✓ ✓ Hosting will move from MediaTemple to something more Drupal friendly, like Omega8.cc or WebEnabled.com
Bing, Yahoo ✓ ✓ Submit site to search en- gines: Google, Bing, Yahoo ✓ ✓ Add geo meta tags to site and content ✓ ✓ Add alt tags to all images, current- ly there are none on the site. This helps define images to search en- gines. So, you can imagine, naming a particular camera with its proper name, i.e., “Leica X2 Black front view- finder EVF2” can help people find the products the business sells. ✓ ✓ Google Analytics checkup ✓ ✓ Make sure everything is work- ing, run and test reports ✓ ✓ Find out what kind of traffic the site is getting and see if there are trends to take advantage of. ✓ ✓ Build a simple strategy to optimize title tags and meta descriptions, then execute strategy for all site pages. ✓ ✓ A simple strategy will be present- ed during development once cer- tain Drupal SEO tools are in place ✓ ✓ Install, configure and test SEO Drupal modules ✓ ✓ These will allow us to set page ti- tle formats, add meta descriptions to editor, and many other SEO im- provements for Drupal sites. After an initial development of the site structure I will require one meeting, about 1.5 to 2 hours, to plan the SEO work where I’ll need your guidance on language/site copy. Google Adwords & Webmaster Tools ✓ ✓ Explore existing Tamar- kin AdWords account ✓ ✓ Report the existing value of the account and offer solu- tions if changes can improve the value of using AdWords. ✓ ✓ Report and make suggestions to improve AdWords keyword searches based on data ✓ ✓ Make any necessary improvements to Google Maps: Add blue pin and ad. ✓ ✓ Google v Tools ✓ ✓ This will help get data and per- form diagnostics to improve Tamar- kin Camera’s website by mak- ing it more Google-friendly
$3,600 Payment Schedule for Rangefinder Gallery Deposit $400 Final Payment (due on the project completion) $400 Total $800 RangefinderGallery.com ✓ ✓ Develop & design version of the Gallery site for the first two upcoming shows. ✓ ✓ For Phase 1, the site will be developed only as a static site, meaning there will be no content management system build for it until Phase 2. ✓ ✓ For Phase 1 the new site will be fully designed us- ing modern techniques - HTML5 & CSS3 While I would normally suggest just designing and developing a full Content Manage- ment System (CMS) for this site, we have a deadline in January, so the only way to get this done is to make the design and site static, meaning no CMS. But, the good news, is that this work will lay the foundation of the design so that when we get into Phase 2 I will have a ready template to use to finish developing the CMS so new content/events can be added without knowledge of HTML. Schedule 1 month - December 10 to January Quote $800 Payment Schedule for Tamarkin. com - Redevelopment and SEO Deposit $1200 2nd Payment (due around January 24th) $1200 Final Payment (due on the project completion date, around March 10th) $1200 Total $3,600
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