Promotional_Digital_Marketing_Presentation_Template.pdf

This slide provides a clear roadmap of the presentation, outlining all the major sections and modules that will be covered. It helps the audience understand the flow of the presentation and sets expectations for what they will learn. Each item listed represents a key component of the digital marketing course starting with foundational information and moving into specific modules, practical applications, and outcomes.
Use this slide to give your audience a structured overview, so they can follow along easily as you progress through each part of the presentation. It also reinforces the comprehensive nature of the course by showing the depth and breadth of topics included.
suggest link: https://edigitalindian.com/

Transcript

1. DIGITAL MARKETING COURSE OVERVIEW: MODULES & LEARNING OUTCOMES https://edigitalindian.com 9661577233
2. DIGITAL MARKETING COURSE OVERVIEW: MODULES & LEARNING OUTCOMES INTRODUCTION WEBSITE PLANNING & DEVELOPMENT CONTENT MARKETING & BLOGGING AFFILIATE & INFLUENCER MARKETING SENGINEOPTIMIZATION(SEO) SOCIAL MEDIA MARKETING SEARCH ENGINE MARKETING (SEM) WHY DIGITAL MARKETING ? CONCLUSION :::THANK YOU:::
3. This foundational module introduces the basics of digital marketing, its importance in today’s business world, and key terminologies. It sets the tone for deeper dives into specific channels and strategies. INTRODUCTION
4. WEBSITE PLANNING & DEVELOPMENT LEARNERS WILL UNDERSTAND THE ELEMENTS OF AN EFFECTIVE WEBSITE, BASIC UX/UI PRINCIPLES, AND HOW TO BUILD AND MANAGE A WEBSITE USING PLATFORMS LIKE WORDPRESS. THIS MODULE ALSO INTRODUCES LANDING PAGE OPTIMIZATION.
5. CONTENT MARKETING & BLOGGING HERE, LEARNERS WILL UNDERSTAND THE IMPORTANCE OF STORYTELLING, CONTENT STRATEGY, AND BLOGGING FOR BRAND GROWTH. THE MODULE INCLUDES WRITING TIPS, CONTENT CALENDARS, AND GUEST BLOGGING TECHNIQUES.
6. AFFILIATE & INFLUENCER MARKETING AN INTRODUCTION TO PERFORMANCE-BASED MARKETING, THIS MODULE EXPLORES HOW TO PARTNER WITH AFFILIATES AND INFLUENCERS TO INCREASE BRAND REACH AND SALES THROUGH TRUSTED VOICES AND CHANNELS.
7. Search Engine Optimization (SEO) QUALITY OF CONTENT Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. MOBILE-FRIENDLINESS Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. LEVEL OF USER ENGAGEMENT Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. NUMBER AND QUALITY OF INBOUND LINKS
8. Social Media Marketing STUDENTS WILL LEARN HOW TO CREATE AND MANAGE SOCIAL MEDIA CAMPAIGNS ON PLATFORMS LIKE FACEBOOK, INSTAGRAM, LINKEDIN, AND TWITTER. TOPICS INCLUDE CONTENT PLANNING, PAID PROMOTIONS, AND AUDIENCE TARGETING.
9. FOCUSING ON PAID ADVERTISING, THIS MODULE INCLUDES CAMPAIGN CREATION, GOOGLE ADS STRUCTURE, BIDDING STRATEGIES, AND A/B TESTING FOR OPTIMAL PERFORMANCE. LEARNERS WILL RUN TEST CAMPAIGNS AND TRACK RESULTS. SEARCH ENGINE MARKETING (SEM)
10. WHY DIGITAL MARKETING ? CAPSTONE PROJECT At the end of the course, students will complete a real-world project that integrates all modules. This could be a marketing plan, live campaign, or website launch. It’s an opportunity to apply skills and build a portfolio. TARGET AUDIENCE This course is ideal for marketing professionals, entrepreneurs, students, freelancers, and anyone interested in building a strong digital presence. No prior experience is required, making it suitable for beginners as well as those looking to upgrade their skills. LEARNING OUTCOMES Any marketing that uses electronic By the end of the course, learners will be able to: Plan and execute integrated digital marketing campaigns Use key tools like Google Ads, Analytics, SEO software, and more Analyze marketing performance and optimize accordingly Build and manage brand presence across digital platforms TOOLS Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device.
11. Conclusion IN TODAY’S FAST-PACED DIGITAL WORLD, STAYING RELEVANT MEANS MASTERING THE TOOLS AND STRATEGIES THAT DRIVE ONLINE SUCCESS. THIS DIGITAL MARKETING COURSE OFFERS A STRUCTURED, HANDS-ON LEARNING EXPERIENCE THAT EMPOWERS YOU TO PLAN, EXECUTE, AND OPTIMIZE MARKETING EFFORTS WITH CONFIDENCE. WHETHER YOU'RE AIMING FOR A NEW CAREER, GROWING A BUSINESS, OR UPSKILLING IN YOUR CURRENT ROLE, THIS COURSE PROVIDES THE KNOWLEDGE AND PRACTICAL EXPERIENCE YOU NEED TO SUCCEED. EMBRACE THE OPPORTUNITY TO FUTURE-PROOF YOUR CAREER AND BECOME A CONFIDENT, RESULTS-DRIVEN DIGITAL MARKETER.
12. :::THANK YOU:::