LocalSocial : Proximity enabled Offers, Points and Rewards

LocalSocial is a Smart Mobile Marketing service for retailers, merchants and venue owners. It makes it easy to create offers and rewards that can only be unlocked in-store. It uses Beacons (such as Bluetooth Low Energy buttons, NFC or WiFi) to enable the proximity behaviour and works with all smartphones. See www.mylocalsocial.com for details or follow us on twitter @localsocial

Transcript

2. SMART MOBILE MARKETING
3. • It’s  a  so)ware  service  that  enables  retailers  to   engage  with  new  or  exis6ng  customers  when  they   are  in  the  store  or  on-­‐premise • Customers  have  a  free  app  that  they  run  when   they  come  in  the  store • The  app  displays  offers  from  the  retailer   customised  to  the  user  /  store  /  6me  of  day  /  etc. • It  also  provides  customised  welcomes,  and  loyalty   points  for  just  “walking  in” LocalSocial : In a nutshell (1)
4. • It  works  using  proximity  technology  -­‐  the  app   detects  a  beacon  of  some  kind  (that  we  provide) • Beacons  may  be  WiFi,  Bluetooth,  Low-­‐Energy   Bluetooth,  NFC,  ...even  QR  codes • These  can  be  mixed  /  matched  to  enable  different   user  ac6ons  to  be  detected  (“is  near”,  “has   tapped”,  “has  scanned”  etc.) • The  whole  service  may  be  branded  /  white  labelled LocalSocial : In a nutshell (2) • A  quick  run-­‐through  follows...
5. Offers, Points and more, that only unlock in-store
6. Offers, Points and more, that only unlock in-store Proximity
7. Offers, Points and more, that only unlock in-store Proximity WiFi Bluetooth NFC Tag QR Codes Low Energy Bluetooth Others Technology
8. Offers, Points and more, that only unlock in-store Proximity User is Nearby User Taps User Scans Signals etc. User in-store User shares WiFi Bluetooth NFC Tag QR Codes Low Energy Bluetooth Others Technology
9. Offers, Points and more, that only unlock in-store Proximity User is Nearby User Taps User Scans Unlock Collect Share Reward RAOK* Signals Triggers etc. RAOK = Random Act of Kindness User in-store User shares WiFi Bluetooth NFC Tag QR Codes Low Energy Bluetooth Others Technology
10. Offers, Points and more, that only unlock in-store Proximity User is Nearby User Taps User Scans Unlock Collect Share Reward RAOK* Signals Triggers Analytics Insight Top Customers etc. Best offers Most shares Busy hours Footfall RAOK = Random Act of Kindness User in-store User shares WiFi Bluetooth NFC Tag QR Codes Low Energy Bluetooth Others Technology
12. Merchant registers online
14. Merchant promotes in-store
15. Pop-ups, stickers, posters
17. Free LocalSocial App
18. Free LocalSocial App Collect Points, earn Rewards
20. Unlock offers in-store! Merchant analytics on web
21. SMART MOBILE MARKETING www.mylocalsocial.com @localsocial