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Optimise your home page (fast as lightning)

Optimise your home page (fast as lightning)

A Cybercom sponsored talk I did in Karlskrona Sweden about making your pages as fast as possible.

Peter Hedenskog

November 04, 2014
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  1. “We made the new platform 60% faster and this resulted

    in a 14% increase in donation conversions.”
  2. For every 1 second of improvement Walmart experienced up to

    a 2% increase in conversions. For every 100 ms of improvement, Walmart grew incremental revenue by up to 1%
  3. “We must deliver and render the above the fold (ATF)

    content in under one second, which allows the user to begin interacting with the page as soon as possible.”
  4. < 0.1 second - instant < 1.0 second - flow

    =>10 seconds - lost Robert B. Miller - Response Time in Man- Computer Conversational Transactions (1968) The brain
  5. “80-90% of the end-user response time is spent on the

    frontend.” Steve Souders - Yahoo/Google/Fastly Tested top 50K Alexa websites
  6. BFF