// Discovery Conducted Research Activities Stakeholder Interviews Stakeholder interviews are one-on-one, in-depth talks with people who have a vested interest in the project. These people often include executives, board members, program staff, and so on. Stakeholder interviews help the team understand the organizational goals the project must support. The team uses interview findings to align organizational goals and user needs, which steer the project’s development. Details • Participant: Fran Heil • Conducted a series of three in-person interviews Focus Groups A focus group is a structured conversation with a small sampling of a project’s target audience or key stakeholders. They are always led by a facilitator, who engages the group in a moderated discussion. Focus groups are used to gain insights and observe trends from vested interest groups to inform the project’s concept phase. Focus groups also serve as a way to engage participants in a healthy and open dialogue. QC Trainer Focus Group Details • Participants: Lana Rae Tapia, Dave Young, Mary Black-Finke, Fran Heil • Conducted one in-person session QC Coordinator Focus Group Details • Participants: QC Coordinators & Team Leads • Dawn Baker, Western Region (WRO) • Lori Kelly, Southwest Region (SWRO) • Brenda Kuykendall, Southeast Region (SERO) • Sara May, Mountains Plains Region (MPRO) • Lorraine Pilla, Mid-Atlantic Region (MARO) • Joanne Rando, Northeast Region (NERO) • Lynn Sims, Western Region (WRO) • Conducted one session over the phone • Also interviewed Janet Davis (SWRO), who retired prior to the focus group • The Midwest Region was not represented in this activity. Program Specialist Interviews User interviews are one-on-one, in-depth talks with individuals who will interact with the solution. Interviews help gather a clearer understanding of user needs, wants, pain points, and tasks. User interviews help the team learn about why and how people interact with each other and current resources. These insights inform persona development and help influence the solutions. Details • Participants: 11 Program Specialists of varying experience levels, ages, and locations. • Conducted individual interviews over the phone