Exploring the Art of Designing for Other Cultures / 異文化へ向けたデザインの術を探る

Session by：
Nondo Sikazwe / 株式会社モンスターラボ
Nondo Sikazwe / Monstarlab
Spectrum Tokyo Design Fest 2023 Day 1 (2023/12/02)

Transcript

1. The Art of Designing for Other cultures
2. I’m a Experience Designer at Monstar-Lab.
3. World Southern Africa Zambia Where do I come from?
4. I create Digital & Spatial experiences for different people & cultures.
5. I travelled looking for Knowledge. Asking lots of questions.
6. Designing for other cultures is not just a creative problem solving process. It's a exploration of human connection & understanding.
7. Being a International Designer sounds fun but what’s it really like?
8. I wanted to hear their stories Their culture? Foreign culture? or Collective culture? cross culture nuisance?
9. My Rules for selecting guests Designer or Creative that makes digital products. 3+ Years of professional experience Be fun and awesome story to share! Work & live foreign country! Share their daily life
11. Mexican X Japan
12. Japanese X Brazil
13. Qatar X Italy
14. Indian X Australia
15. American X Japan
16. Ghanian X Portugal
17. ? x ?
19. Insights from Conversations, The Art of Designing for Other Cultures.
20. "We live in a highly connected world. Distant relationships go unnoticed until an something happens." Congolese in Japan
21. “My God does not Exist Here” Mexican in Japan
22. Cross-Cultural "our design changed because It was not really a collaboration. It was a conversation." Italian in Japan
23. “Picture a group of sushi chefs, musicians, an Indian dancer, and a kimono artisan converge” American in Japan
24. “I learnt to take a step back seeing through other eyes.” Brazilian in Japan
25. What about designers outside Japan?
26. “it's about understanding the heartbeat of the people you're designing for.” Japanese in Brazil
27. “it's not just about designing; it's about understanding people's daily lives” Filipino in Singapore
28. "At home 9 to 5 is just a suggestion, work until the job is done In Australia, it was until we run out of beer" Indian in Australia
29. "Objects are a language. They speak to us. And if we can read and speak the language of things, we can understand our society." Italian in Qatar
30. Lessons Design is Standardized Culture is not.
31. Lessons Pursue questions not an answer.
32. Lessons don’t tell. Teach.
33. It is a Sense of perspective & exchange not place. what is the Art of Designing for Other Cultures?
34. Doko de mo. Dare de mo. Itsu de mo. Design Global. Podcast
35. Monstar-Lab A little about were I work.
36. kintsugi The Art Of Change At Monstarlab, we have mastered the art of change. Inspired by kintsugi, a concept that repairs pottery with a golden thread to make it more valuable than its original state. In business, we strive to fortify the golden thread. We believe in the power of technology to accelerate business evolution, but we understand that true transformation is about more than just software and systems. It's about people and their experiences. Our golden thread is the human touch that helps businesses set themselves apart. Our approach seamlessly integrates new technology with a deep understanding of human behaviour to craft solutions that not only optimise operations but elevates the human experience. We don't just design services, we craft journeys that accelerate our clients' growth.
37. We are a global digital consultancy that brings together engineers around the world to create compelling experiences that help businesses scale and accelerate change. About us We go beyond consultancy to craft and sustain change by designing services that are centered on and reimagine the human experience. Business The Art Of Change 変化の芸術
 Experience Technology Data Together through the alchemy of business, experience, people and technology, we help our clients design a generative and sustainable future.
38. Born in Tokyo. And raised in connected cities around the world. Our Global Presence 100 Americas 190 Europe 120 Middle East 1030 Asia New York London Prague Riyadh Singapore Dubai Tokyo Kobe, Sendai, Matsue, Izmo, Fukuoka, Shanghai, Bangkok, Hanoi, Manila, Da nang, Cebu, Copenhagen, Newcastle, Kraków, Berlin, Prague, Kyiv, Lviv, Gaza We are united in one vision. To build communities of digital natives and change makers to help our clients succeed in the world designed for tomorrow.
39. We help companies from different vertical make impactful change with our strategic vision, depth of experience and thought leadership in each of these... Retail Health & Life Sciences Travel & Hospitality Mobility Financial Services Public 01 02 03 04 05 06
40. Monstar-Lab Join us, come say hi to Sara or myself.