The consumer is usually at the end of value chain in payments business and many times doesnt have a say in design of these systems. Governments, Regulators pitch in to add some safegaurds usually as an after effect. Development of payment tech rarely has the feedback loop from the actual user (payer). #CashlessConsumer is a consumer awareness initiative to drive awareness, educate consumers about digital / cashless payment systems, voice consumer concerns, share security best practices, make consumers a stakeholder in the design of payment systems, seek better consumer rights in cashless systems.