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From Deception to Clarity

Stephen Hay
November 13, 2015

From Deception to Clarity

My talk for dsgnday 2015, Amsterdam

Stephen Hay

November 13, 2015
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  1. Deception
    From
    to
    Clarity
    Stephen Hay, dsgnday Amsterdam
    THOUGH TS ON DE CE PTIO N I N WE B DESIGN

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  2. –DARW IN ORTIZ
    “People tend to see what they expect to see.”

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  3. Design decisions.

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  4. Cancel OK
    Purchase yearly subscription to our newsletter
    By pressing Cancel, you are purchasing a yearly subscription.
    By pressing OK, you are purchasing a monthly subscription.
    If you do not wish to purchase anything, close your browser
    and get the hell off the internet.

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  5. People who stand to gain something
    from you have motive to deceive.

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  6. I ♥ Deception

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  7. Principles, Techniques, and Ethics of Stage
    Magic and Their Application to Human
    Interface Design
    Bruce “Tog” Tognazzini (1993)

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  8. –BRU CE “ TOG” TOGNAZZI NI
    “A trash can instead of a dialog requesting track and sector
    identification for zero-overwrite is simulation.”

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  9. Benevolent Deception in Human
    Computer Interaction
    Eytan Adar (University of Michigan), 

    Desney S. Tan (Microsoft Research), Jaime Teevan (Microsoft Research), 2013

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  10. Deception can be found in UIs
    all around us.

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  11. https://www.flickr.com/photos/roboppy/7364621250/

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  12. Good vs Evil

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  13. Stupid Patterns

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  14. Dark Patterns

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  15. darkpatterns.org

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  16. “Roach Motel”

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  17. http://darkpatterns.org/at-twitch-tv-more-colors-means-give-us-money/
    “Bait & Switch”

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  18. Why people use dark patterns

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  19. Rather than deceiving users, enable
    them to do what you’d like them to do.

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  20. Deceit is the low-hanging fruit
    of persuasion

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  21. –BJ FOGG
    “By focusing on simplicity of the target behavior, 

    you increase Ability.”

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  22. A behavior model for persuasive design:
    behaviormodel.org
    Motivation Ability

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  23. –DARW IN ORTIZ
    “The audience must never be made to work.”

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  24. Clarifying techniques

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  25. 1. Use fewer props
    Add only the necessary to your UI

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  26. rijksmuseum.nl

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  27. rijksmuseum.nl

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  28. 2. Use a memory hook
    Be consistent

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  29. 3. Visually clarify the props
    Make it clear what everything does

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  30. “Don't stand in the elevator 

    when sheets of paper are flying around 

    to the side of the elevator.”

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  31. 4. Visually clarify the layout
    (That says it all)

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  32. 5. Make the hidden visible
    If it needs to be there, put it there.

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  33. We make cars.
    SCROLL DOWN PAST THIS MODERN VARIATION OF A FLASH INTRO TO FIND SOME ACTUAL CONTENT.

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  34. 6. Eliminate time lags
    Design for performance

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  35. 7. Eliminate interruptions
    Avoid distractions from the task at hand

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  36. 8. Procedural directness
    Design fluid procedures

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  37. Delight vs Frustration
    :-) :-(

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  38. –HENNING N EL MS, M AGIC AND SH OWM AN SH IP
    “…some deceptions are permissable, others are unforgivable. No
    one expects a poker player to tell the truth about the cards he
    holds. However, if you try to deceive by dealing from the bottom
    of the deck, you may got shot and will certainly be shunned.”

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  39. Thank you!
    @stephenhay
    the-haystack.com
    responsivedesignworkflow.com

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