A talk I gave at Web2Day, Nantes on using UX tools to help generate better ideas for each product iteration, especially in the case of innovative digital product development.
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for) motivating entertaining magical encouraging surprising allow me to influence — have an impact inspire effective affective (people's choice) facilitate discussion to play missions indication of progress Hat tip: David Rollert, whose original method I adapted
logo Already a member? Sign in. Earn rewards for completing “missions” — exciting and simple activities that turn the ordinary into something extraordinary! • Get access to hundreds of real-world missions •Capture those experiences and share them • Earn rewards for trying out new things! Sign up now Signing up is free and takes less than 2 minutes. What’s this all about? ...
logo Already a member? Sign in. Earn rewards for completing “missions” — exciting and simple activities that turn the ordinary into something extraordinary! • Get access to hundreds of real-world missions •Capture those experiences and share them • Earn rewards for trying out new things! Sign up now Signing up is free and takes less than 2 minutes. What’s this all about? ... rational!
for) motivating entertaining magical encouraging surprising allow me to influence — have an impact inspire effective affective (people's choice) facilitate discussion to play missions indication of progress
do they find out about you? Why will they come? Why do they need what you’re building? Why would they choose you over a competitor? user brand really?!
do they find out about you? Why will they come? Why do they need what you’re building? Why would they choose you over a competitor? user brand Tool: User matrices Hat tip: David Rollert, whose original method I adapted really?!
set a record find new routes set a record stalk other runners find new routes set a record visitor local explore compete What can they do? (acquainted)
Uncover assumptions on behaviour, needs and motivation Establish hypotheses Validate with research, prototypes or MVPs Find out what you know and what you don’t know
“peel the onion” in whatever way is useful for them. They can start at the “core” or the peel and never get lost. They find what they are looking for and are continually seeing more interesting and engaging content. Communicate passion for good food. Inspire people to eat and cook and bring them and the producers closer together. Feel seasonal and vibrant, like touring the store. Stimulate senses through impactful images and text in a way that’s clean and uncluttered. Show people in the images, not just product.
interviews scenario testing remote testing tools surveys focus groups card sorting exploring the problem space improve the solution heuristic evaluation personas A/B testing analytics
gratitude to great shoulders I stand upon: ‘Femi T Adesina, Chris Baum, David Rollert, Johanna Kollmann, Olivier Thereaux Stephanie Troeth @sniffles http://stephanietroeth.com/ http://about.me/stephtroeth funny cat photo “It’s not that I’m smart, it’s just that I stay with problems longer.” — Albert Einstein
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