BrightonSEO 2012 Stephanie Troeth Speaking Your Users’ Language “The Tower of Babel” by Pieter Bruegel the Elder http://commons.wikimedia.org/wiki/Category:The_Tower_of_Babel_by_Pieter_Bruegel_the_Elder
Akoha is a fun way to spice up your life. logo Already a member? Sign in. Earn rewards for completing “missions” — exciting and simple activities that turn the ordinary into something extraordinary! • Get access to hundreds of real-world missions • Capture those experiences and share them • Earn rewards for trying out new things! Sign up now Signing up is free and takes less than 2 minutes. What’s this all about? Akoha: the world’s first social reality game
Akoha is a fun way to spice up your life. logo Already a member? Sign in. Earn rewards for completing “missions” — exciting and simple activities that turn the ordinary into something extraordinary! • Get access to hundreds of real-world missions • Capture those experiences and share them • Earn rewards for trying out new things! Sign up now Signing up is free and takes less than 2 minutes. What’s this all about? Akoha: the world’s first social reality game rational!
rational emotional fun psychic (knows exactly what I was looking for) motivating entertaining magical encouraging surprising allow me to influence — have an impact inspire effective affective (people's choice) facilitate discussion to play missions indication of progress Hat tip: David Rollert, whose original method I adapted
rational emotional fun psychic (knows exactly what I was looking for) motivating entertaining magical encouraging surprising allow me to influence — have an impact inspire effective affective (people's choice) facilitate discussion to play missions indication of progress
“Designing for Content: Creating a Message Hierarchy”, Stephanie Hay http://webstandardssherpa.com/reviews/designing-for-content-creating-a-message-hierarchy/
“Designing for Content: Creating a Message Hierarchy”, Stephanie Hay http://webstandardssherpa.com/reviews/designing-for-content-creating-a-message-hierarchy/ Write as many messages as possible
“Designing for Content: Creating a Message Hierarchy”, Stephanie Hay http://webstandardssherpa.com/reviews/designing-for-content-creating-a-message-hierarchy/ Write as many messages as possible Align with business objectives
“Designing for Content: Creating a Message Hierarchy”, Stephanie Hay http://webstandardssherpa.com/reviews/designing-for-content-creating-a-message-hierarchy/ Edit for redundancy Write as many messages as possible Align with business objectives
“Designing for Content: Creating a Message Hierarchy”, Stephanie Hay http://webstandardssherpa.com/reviews/designing-for-content-creating-a-message-hierarchy/ Edit for redundancy Prioritise & validate Write as many messages as possible Align with business objectives
Thank you! My eternal gratitude to great shoulders I stand upon: David Rollert, Aarron Walter, Stephanie Hay, Olivier Thereaux Many thanks to Team MONA: Cristina Valsera, Olga Feliu , Lluís Sabadell, Esther Fuldaver, Olga Voskoboinikova, Josep Romero, Mark Wong-Van Haren, Pablo Acuña, Alastair Warren, Stephanie Troeth @sniffles http://stephanietroeth.com/ http://about.me/stephtroeth