New Renaissance 2015

A presentation I've been giving throughout the world in 2015.

Transcript

4. The New Renaissance
5. Intro 6 Senses 6 Other things
6. MFAs are the new MBAs
7. Engineering Business Marketing Design
8. Engineering Business Marketing Design vs
9. Engineering Product management Test Design vs
12. A Designer is…
13. The mind of an engineer…
16. …the heart and eyes of an artist
17. Left brain Right brain
18. Left brain Right brain
19. Rational Logical Sequential Functional Emotional Analytical Synthesising Aesthetic
20. Rational Logical Sequential Functional Emotional Analytical Synthesising Aesthetic
21. Rational Logical Sequential Functional Emotional Analytical Synthesising Aesthetic
22. Balanced mind
23. Act 1 The Industrial Age
24. Act 2 The Information Age
25. Act 3 The Conceptual Age
27. Design is a significant operational cost
28. “If you think good design is expensive, you should look at the cost of bad design.” Dr Ralph Speth - CEO Jaguar Landrover
29. “If you think good [insert discipline] is expensive, you should look at the cost of bad [discipline].”
30. 6 Senses
31. 1. Meaning
32. Accumulation Significance +
33. Everything is awesome…
34. …yet few are happy with tech
35. Lose the wonder
36. 1. Anything that is in the world when you are born is normal and ordinary, and is just a natural part of the way the world works.
37. 2. Anything that’s invented between when you’re fifteen and forty is new, exciting and revolutionary, and you can probably get a career in it.
38. 3. Anything invented after you’re forty is against the natural order of things. Douglas Adams
39. Simon Sinek
40. WHY HOW WHAT
41. HOW WHAT WHY
42. HOW WHAT WHY Must answer this first
43. 2. Empathy
44. Logic Emotion +
45. Designers must ask
46. a fundamental question
47. What’s the soul of the product?
48. Entertain?
49. Empowered?
50. Loved?
51. Together
52. Together
53. Together
54. Together
55. Together
56. Together
57. Why start there?
58. Quintessentially human Doing things together
59. 3. Story
60. Facts Imagination +
61. “The intuitive mind is a sacred gift and the rational mind is a faithful servant. We have created a society that honours the servant but has forgotten the gift. ”
63. Memories & Emotional contagion
64. Private & Confidential © Microsoft
65. Private & Confidential © Microsoft
66. Private & Confidential © Microsoft
67. Private & Confidential © Microsoft
69. 4. Symphony
70. Analysis Synthesis +
71. The world isn’t seamless Understand seams
72. Understanding language
73. Effort
74. Less effort
75. C.L.I.
    Command Line Interface
76. G.U.I.
    Graphic User Interface
77. N.U.I.
    Natural User Interfaces
78. Voice Touch Gesture
79. Physical controllers
    Mouse, keyboard, watch, fitbands, remote, steering wheel etc
81. As Designers,
    we strive to make the seams beautiful, and imperceptible
82. Billions of seams
86. Continuity = symphony
87. Consistency vs coherency
90. Consistency
91. Coherence
96. 5. Play
97. Serious Humour +
102. 6. Beauty
103. Function Form +
104. We - humans - are rather odd
105. We care more about looks
106. Just the lipstick
107. Until we have to interact with it
108. brands are like icebergs 20% Form 80% Function
110. Human form
114. Construction... To get that ‘bubbly’ Skype look, every icon is constructed using circles Where possible, diameters increase at 2px increments and are 6px at their smallest All icons are constructed using only straight lines and perfect circles. Try not to use radius of less than 6px, although this may be necessary in very rare ocassions. All circles should have a radius divisable by 2px, and should sit on solid X and Y values Construction... To get that ‘bubbly’ Skype look, every icon is constructed using circles Where possible, diameters increase at 2px increments and are 6px at their smallest All icons are constructed using only straight lines and perfect circles. Try not to use radius of less than 6px, although this may be necessary in very rare ocassions. All circles should have a radius divisable by 2px, and should sit on solid X and Y values
115. Construction... To get that ‘bubbly’ Skype look, every icon is constructed using circles Where possible, diameters increase at 2px increments and are 6px at their smallest All icons are constructed using only straight lines and perfect circles. Try not to use radius of less than 6px, although this may be necessary in very rare ocassions. All circles should have a radius divisable by 2px, and should sit on solid X and Y values Construction... To get that ‘bubbly’ Skype look, every icon is constructed using circles Where possible, diameters increase at 2px increments and are 6px at their smallest All icons are constructed using only straight lines and perfect circles. Try not to use radius of less than 6px, although this may be necessary in very rare ocassions. All circles should have a radius divisable by 2px, and should sit on solid X and Y values
117. Past
118. Past
119. Present
121. Keyframer
122. 6 Paradoxical Oxymorons
123. Beginner Expert
124. New app User Canyon of pain
125. New app User Canyon of pain Is it worth the pain?
126. Basic app Expert app Canyon of pain
127. Basic app Expert app Canyon of pain Is it worth the pain?
128. Basic app Expert app Gentle slope of progression Shorter time
129. MLP MVP
130. Number of features User happiness
131. Number of features User happiness
132. Number of features User happiness Nice, wish I could do more
133. Number of features User happiness Happy they added this!
134. Number of features User happiness Cool!
135. Number of features User happiness I rule!
136. Number of features User happiness Happy User peak
137. Number of features User happiness Happy User peak Better look at the manual
138. Number of features User happiness Happy User peak Where did they put that?!
139. Number of features User happiness Happy User peak I suck :(
140. Job well done Get more work
143. Meekness Weakness
144. Meekness Weakness ≠
145. Impatient Patient
148. Finally, and most importantly
149. Comic Sans is never an acceptable font. Unless you’re an 8 year old girl writing a poem about unicorns.
150. stevebuzzpearce stevebuzzpearce Thanks
151. As a Design leader… Ensure strong, visible leadership of a design agenda and culture which inspires employees, partners and customers, by delivering a consistent brand experience, with a focus on detail that defines the culture.
152. Design agenda example Defining just a hand full of principles, to emphasise areas of focus Unified Brand Experience (100% synergy with product and marcoms) Platform agnostic interaction patterns Little big details Beautiful GUI kit
153. Design culture example Whole company needs to be totally engaged Stand for something meaningful - the WHY Pride in craftsmanship Only fast and fluid will do Trust the designers intuition
154. Design inspiration example Defining just and hand full of principles, to emphasise areas of focus Rapidly create a design halo effect - value of design External evangelism Visit customers