Skyscanner Company Meeting 2016: Design

Slides from Dec company meeting.

Transcript

1. Designing for Happiness Looking Trustworthy
3. Credit: Richard Seymour
5. This is where design lives
11. Function Form Feelings
12. Designing for happiness Based on Lippincott research and Daniel Kanheman
13. Travel Experience Loop
14. Memory Event Anticipation Happiness is made by…
15. Memory Event Anticipation The Happiness Halo
16. Anticipation Big dopamine release =
17. Tease What do we hide to build excitement?
18. A treat Limited periods, limited numbers
19. Personal In a digital world of algorithms, how do we show our human side?
20. Delight & surprise How are we rewarding our customers, for their little effort? psss, biggest dopamine hit!
21. Contagion What stories are we creating that are worth spreading?
22. Direct Focus choice, lower cognitive load
23. Displace How will we create a positives from negatives?
24. End strong What’s the leaving impression and memory after using us?
25. Surprise Amplify the memory with a little touch
26. The Happiness Halo Tease Treats Human Special Delight Surprise Personal Positive Reinforce
27. Looking Trustworthy ‘Spring clean’
28. World class design at scale = A visual design system
29. Backpack
30. Modern Appearance Decluttering User Interface Emotional Connection
32. replace
36. Design Mission To make beautiful things, work beautifully. Creating happy travellers that trust us.
37. We wish you all happy travels this Christmas Made with by Design