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Skyscanner Company Meeting 2016: Design
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Steve 'Buzz' Pearce
December 13, 2016
Design
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Skyscanner Company Meeting 2016: Design
Slides from Dec company meeting.
Steve 'Buzz' Pearce
December 13, 2016
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Transcript
Designing for Happiness Looking Trustworthy
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Credit: Richard Seymour
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This is where design lives
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Function Form Feelings
Designing for happiness Based on Lippincott research and Daniel Kanheman
Travel Experience Loop
Memory Event Anticipation Happiness is made by…
Memory Event Anticipation The Happiness Halo
Anticipation Big dopamine release =
Tease What do we hide to build excitement?
A treat Limited periods, limited numbers
Personal In a digital world of algorithms, how do we
show our human side?
Delight & surprise How are we rewarding our customers, for
their little effort? psss, biggest dopamine hit!
Contagion What stories are we creating that are worth spreading?
Direct Focus choice, lower cognitive load
Displace How will we create a positives from negatives?
End strong What’s the leaving impression and memory after using
us?
Surprise Amplify the memory with a little touch
The Happiness Halo Tease Treats Human Special Delight Surprise Personal
Positive Reinforce
Looking Trustworthy ‘Spring clean’
World class design at scale = A visual design system
Backpack
Modern Appearance Decluttering User Interface Emotional Connection
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Design Mission To make beautiful things, work beautifully. Creating happy
travellers that trust us.
We wish you all happy travels this Christmas Made with
by Design