Using a Jobs Roadmap with Jobs To Be Do

A walk through how I am using a jobs road map with Jobs To Be Done to plan an interactive design.
Presented at https://twitter.com/UXCampBrighton 2017 25/03/2017

Transcript

1. #JTBD Jobs Roadmap
2. 01 Define Decide Determine Defeat Develop Establish Objectives
3. 02 Plan The Approach Research Methods
4. 03 Build a Jobs Atlas Know Where You’re Starting From Chart The Destination and Roadblocks Make The Trip Worthwhile
5. 01 Establish Objectives Define Decide Determine Defeat Develop
6. 02 Plan The Approach The Approach taken 1. In-depth interviews using questionnaire 2. Iterate, interview and iterate 3. Selectively release 4. Iterate 5. Launch 6. Build a jobs atlas
7. 02 Plan The Approach The Exposure 1. Tweeted to 60,000+ landlord focused users 2. Sent to members of the NLA 3. Sent to university landlords
8. 02 Plan The Approach The Results In 6 days 50 people completed the questionnaire 15 of these were landlords I know
9. 03 Build a Jobs Atlas Know where to start from Discover the Jobs Prioritise based on Job Drivers Determine the Current Approaches Where are their Pain Points
10. 03 Build a Jobs Atlas Jobs Keeping the property well maintained Ensuring safety of tenants Ensuring happiness of tenants
11. 03 Build a Jobs Atlas Job drivers Protect their investment Provide an income
12. 03 Build a Jobs Atlas Current Approaches Keep track of important dates Find local services Market their property Manage the books
13. 03 Build a Jobs Atlas Pain Points 1. Property maintenance 2. Finding good tenants 3. Tenants not paying rent 4. Void periods 5. Safety checks and regulations
14. 03 Build a Jobs Atlas Chart The Destination and Roadblocks Identify the Success Criteria Investigate the Obstacles
15. 03 Build a Jobs Atlas Success Criteria 1. Manage property details 2. Manage tenants details 3. Manage finances 4. Calculate tax return 5. Repairs and maintenance
16. 03 Build a Jobs Atlas Obstacles 1. Security and Data protection 2. Too much effort 3. Losing data 4. Ease of use 5. Reliability 6. Loss of personal contact
17. 03 Build a Jobs Atlas Make The Trip Worthwhile Assess the Value Beat the Competition
18. 03 Build a Jobs Atlas Value
19. 03 Build a Jobs Atlas Competition Traditional views limits long-term success A Jobs-based lens provides a broader view
20. 03 Build a Jobs Atlas Key Points Real people give valuable insights Allows early focus on the user Defines key points for design
21. Reference: Wunker, S., Wattman, J., & Farber, D. (2016). Jobs to be done: A Roadmap for customer-centered innovation.