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How to Scale Startup

How to Scale Startup

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Stylight Tech

April 19, 2016
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  1. How to Scale Startup April 2016 01

  2. Profitable Leads Stylight provides its partners with high- quality leads

    enabling partner shops to leverage Stylight as a ROI positive traffic channel. Inspiration Stylight offers shoppable inspiration that makes it easy to know what to buy and how to style it. Branding & Reach Stylight offers a unique opportunity for brands to reach an audience that is actively looking for style online. Shopping Stylight helps users search and shop fashion and lifestyle products smarter across hundreds of shops. 2 Stylight – Make Style Happen Core Target Group Stylight help aspiring women between 18 and 35 to evolve their style through shoppable inspiration.
  3. Experienced & Ambitious Team Innovative cross-functional organization with flat hierarchy

    builds a 
 unique team spirit. • +200 employees • 40 PhDs/Engineers • 28 years average age • 63% female • 23 nationalities • 0 suits 3
  4. Scaling 4

  5. None
  6. None
  7. None
  8. None
  9. Principles 9

  10. Purpose Autonomy
 Mastery

  11. Small teams

  12. Horizontal scaling,
 not vertical

  13. Feedback Loop

  14. Management Set Goals & Rules Give Purpose Hold Accountable

  15. Hands On 15

  16. Values • Responsibility • Enthusiasm • Appreciation 16

  17. OKRs • Objectives and Key Results • came from Intel

    (John Doerr) • Google used it ever since 17
  18. Organizational Structure 18 Operations Division Inspiration Division Shopping Division Management

    Team Max Müller, CPO Nicolas Stadtelmeyer, COO Max-Josef Meier, CFO Anselm Bauer, CTO Sebastian Schuon, CTO Max Müller Nicolas Stadtelmeyer Magazine VP Magazine Magazine Team Engineering Advertising VP Advertising Advertising Team Engineering PR & Content Marketing VP PR & CM PR & CM Team Engineering Business Development VP BizDev BizDev Team Engineering Product Processing VP PP PP Team Engineering Website Search VP Search Search Team Engineering Performance Marketing VP PM PM Team Engineering SEO VP SEO SEO Team Engineering Engineering Support Engineering Lead DevOps Team Engineering Business Intelligence VP BI BI Team Engineering HR VP HR HR Team Finance & Legal VP F&L F&L Team Benjamin Günther, CEO
  19. Cross-Functional Team 19 Department: mission oriented team with all resources

    and the least dependencies Product Team: builds the software the department or its customers use Squad: team that executes the product development 19 Department Product Team Squad PO Engineer Engineer Designer Data Scientist Head of Business Role Business Role
  20. 20 Responsibility within the Team • Department: its OKRs •

    Product Team: the product • Squad: produce high-quality software Department 20 Product Team Squad PO Engineer Engineer Designer Data Scientist Head of Business Role Business Role
  21. Department Leadership 21 • Head-of is supervisor for business roles

    and PO • Squad members have their supervisor outside the team • Same discipline • Ensures personal development • Responsibility to ship within the team Product Team Squad PO Engineer Engineer Designer Data Scientist Head of Business Role Business Role People Manager People Manager People Manager
  22. Services • Two year phase • Cross-Team communication matters •

    APIs • Features which affect multiple teams • Tech Challenges • Code & Logic Duplication • Common practices (-> RFCs) 22
  23. Platform Team • Responsible for • Network • Data-Pipeline /

    Datawarehouse • Templates to draw from • Centralised Tools (logging, service discovery) • Platform engineers rotate teams (4 months) • Platform Friday 23
  24. Transparency • Financials • Fair Process • OKRs • SCRUM

    Boards 24
  25. Directly Responsible Individual
 (DRI) 25

  26. 26 Retros

  27. Team Events • Company parties • Ski trip • Launch

    events • Bavarian events (raft ride, Oktoberfest…) 27
  28. Learning • Personal development budget • Personal OKRs • Gildes

    • Brown Bag lunches 28
  29. Learnings 29

  30. Your current state of thinking is always behind

  31. Don’t assume yourself as the default

  32. Consider people’s past in education and training

  33. Integrate multiple biases

  34. You will fail

  35. Communication needs to be good in itself:
 clear, repeated, consistent

  36. Make Startup Happen 36

  37. www.stylight.com sebastian.schuon@stylight.com @schuon