How to Scale Startup

Transcript

1. How to Scale Startup April 2016 01
2. Profitable Leads Stylight provides its partners with high- quality leads enabling partner shops to leverage Stylight as a ROI positive traffic channel. Inspiration Stylight offers shoppable inspiration that makes it easy to know what to buy and how to style it. Branding & Reach Stylight offers a unique opportunity for brands to reach an audience that is actively looking for style online. Shopping Stylight helps users search and shop fashion and lifestyle products smarter across hundreds of shops. 2 Stylight – Make Style Happen Core Target Group Stylight help aspiring women between 18 and 35 to evolve their style through shoppable inspiration.
3. Experienced & Ambitious Team Innovative cross-functional organization with flat hierarchy builds a 
 unique team spirit. • +200 employees • 40 PhDs/Engineers • 28 years average age • 63% female • 23 nationalities • 0 suits 3
4. Scaling 4
9. Principles 9
10. Purpose Autonomy
 Mastery
11. Small teams
12. Horizontal scaling,
 not vertical
13. Feedback Loop
14. Management Set Goals & Rules Give Purpose Hold Accountable
15. Hands On 15
16. Values • Responsibility • Enthusiasm • Appreciation 16
17. OKRs • Objectives and Key Results • came from Intel (John Doerr) • Google used it ever since 17
18. Organizational Structure 18 Operations Division Inspiration Division Shopping Division Management Team Max Müller, CPO Nicolas Stadtelmeyer, COO Max-Josef Meier, CFO Anselm Bauer, CTO Sebastian Schuon, CTO Max Müller Nicolas Stadtelmeyer Magazine VP Magazine Magazine Team Engineering Advertising VP Advertising Advertising Team Engineering PR & Content Marketing VP PR & CM PR & CM Team Engineering Business Development VP BizDev BizDev Team Engineering Product Processing VP PP PP Team Engineering Website Search VP Search Search Team Engineering Performance Marketing VP PM PM Team Engineering SEO VP SEO SEO Team Engineering Engineering Support Engineering Lead DevOps Team Engineering Business Intelligence VP BI BI Team Engineering HR VP HR HR Team Finance & Legal VP F&L F&L Team Benjamin Günther, CEO
19. Cross-Functional Team 19 Department: mission oriented team with all resources and the least dependencies Product Team: builds the software the department or its customers use Squad: team that executes the product development 19 Department Product Team Squad PO Engineer Engineer Designer Data Scientist Head of Business Role Business Role
20. 20 Responsibility within the Team • Department: its OKRs • Product Team: the product • Squad: produce high-quality software Department 20 Product Team Squad PO Engineer Engineer Designer Data Scientist Head of Business Role Business Role
21. Department Leadership 21 • Head-of is supervisor for business roles and PO • Squad members have their supervisor outside the team • Same discipline • Ensures personal development • Responsibility to ship within the team Product Team Squad PO Engineer Engineer Designer Data Scientist Head of Business Role Business Role People Manager People Manager People Manager
22. Services • Two year phase • Cross-Team communication matters • APIs • Features which affect multiple teams • Tech Challenges • Code & Logic Duplication • Common practices (-> RFCs) 22
23. Platform Team • Responsible for • Network • Data-Pipeline / Datawarehouse • Templates to draw from • Centralised Tools (logging, service discovery) • Platform engineers rotate teams (4 months) • Platform Friday 23
24. Transparency • Financials • Fair Process • OKRs • SCRUM Boards 24
25. Directly Responsible Individual
 (DRI) 25
26. 26 Retros
27. Team Events • Company parties • Ski trip • Launch events • Bavarian events (raft ride, Oktoberfest…) 27
28. Learning • Personal development budget • Personal OKRs • Gildes • Brown Bag lunches 28
29. Learnings 29
30. Your current state of thinking is always behind
31. Don’t assume yourself as the default
32. Consider people’s past in education and training
33. Integrate multiple biases
34. You will fail
35. Communication needs to be good in itself:
 clear, repeated, consistent
36. Make Startup Happen 36
37. www.stylight.com sebastian.schuon@stylight.com @schuon