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How to Scale Startup

How to Scale Startup

Stylight Tech

April 19, 2016
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  1. How to Scale
    Startup
    April 2016
    01

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  2. Profitable Leads
    Stylight provides its
    partners with high-
    quality leads enabling
    partner shops to
    leverage Stylight as a
    ROI positive traffic
    channel.
    Inspiration
    Stylight offers
    shoppable
    inspiration that
    makes it easy to
    know what to
    buy and how to
    style it.
    Branding & Reach
    Stylight offers a unique
    opportunity for brands to reach
    an audience that is actively
    looking for style online.
    Shopping
    Stylight helps users search and
    shop fashion and lifestyle
    products smarter across
    hundreds of shops.
    2
    Stylight – Make Style Happen
    Core Target Group
    Stylight help aspiring women between 18 and 35 to evolve their style through shoppable inspiration.

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  3. Experienced & Ambitious Team
    Innovative cross-functional
    organization with flat
    hierarchy builds a 

    unique team spirit.
    • +200 employees
    • 40 PhDs/Engineers
    • 28 years average age
    • 63% female
    • 23 nationalities
    • 0 suits
    3

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  4. Purpose
    Autonomy

    Mastery

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  5. Horizontal scaling,

    not vertical

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  6. Feedback Loop

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  7. Management
    Set Goals & Rules
    Give Purpose
    Hold Accountable

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  8. Values
    • Responsibility
    • Enthusiasm
    • Appreciation
    16

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  9. OKRs
    • Objectives and Key
    Results
    • came from Intel (John
    Doerr)
    • Google used it ever
    since
    17

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  10. Organizational Structure
    18
    Operations Division
    Inspiration Division Shopping Division
    Management Team
    Max Müller, CPO
    Nicolas Stadtelmeyer, COO Max-Josef Meier, CFO Anselm Bauer, CTO Sebastian Schuon, CTO
    Max Müller Nicolas Stadtelmeyer
    Magazine
    VP Magazine
    Magazine Team
    Engineering
    Advertising
    VP Advertising
    Advertising Team
    Engineering
    PR & Content Marketing
    VP PR & CM
    PR & CM Team
    Engineering
    Business Development
    VP BizDev
    BizDev Team
    Engineering
    Product Processing
    VP PP
    PP Team
    Engineering
    Website Search
    VP Search
    Search Team
    Engineering
    Performance Marketing
    VP PM
    PM Team
    Engineering
    SEO
    VP SEO
    SEO Team
    Engineering
    Engineering Support
    Engineering Lead
    DevOps Team
    Engineering
    Business Intelligence
    VP BI
    BI Team
    Engineering
    HR
    VP HR
    HR Team
    Finance & Legal
    VP F&L
    F&L Team
    Benjamin Günther, CEO

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  11. Cross-Functional
    Team
    19
    Department: mission oriented team
    with all resources and the least
    dependencies
    Product Team: builds the software the
    department or its customers use
    Squad: team that executes the product
    development
    19
    Department
    Product Team
    Squad
    PO
    Engineer
    Engineer
    Designer
    Data Scientist
    Head of
    Business Role
    Business Role

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  12. 20
    Responsibility
    within the Team
    • Department: its OKRs
    • Product Team: the product
    • Squad: produce high-quality
    software
    Department
    20
    Product Team
    Squad
    PO
    Engineer
    Engineer
    Designer
    Data Scientist
    Head of
    Business Role
    Business Role

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  13. Department
    Leadership
    21
    • Head-of is supervisor for business
    roles and PO
    • Squad members have their
    supervisor outside the team
    • Same discipline
    • Ensures personal development
    • Responsibility to ship within the team
    Product Team
    Squad
    PO
    Engineer
    Engineer
    Designer
    Data Scientist
    Head of
    Business Role
    Business Role
    People Manager
    People Manager
    People Manager

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  14. Services
    • Two year phase
    • Cross-Team communication
    matters
    • APIs
    • Features which affect multiple teams
    • Tech Challenges
    • Code & Logic Duplication
    • Common practices (-> RFCs)
    22

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  15. Platform Team
    • Responsible for
    • Network
    • Data-Pipeline / Datawarehouse
    • Templates to draw from
    • Centralised Tools (logging, service
    discovery)
    • Platform engineers rotate
    teams (4 months)
    • Platform Friday
    23

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  16. Transparency
    • Financials
    • Fair Process
    • OKRs
    • SCRUM Boards
    24

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  17. Directly Responsible Individual

    (DRI)
    25

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  18. Team Events
    • Company parties
    • Ski trip
    • Launch events
    • Bavarian events (raft
    ride, Oktoberfest…)
    27

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  19. Learning
    • Personal development
    budget
    • Personal OKRs
    • Gildes
    • Brown Bag lunches
    28

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  20. Your current state of
    thinking is always
    behind

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  21. Don’t assume
    yourself as the default

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  22. Consider people’s
    past in education and
    training

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  23. Integrate multiple
    biases

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  24. You will fail

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  25. Communication needs to
    be good in itself:

    clear, repeated, consistent

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  26. Make Startup Happen
    36

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